---
description: Review of Trustpilot Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Trustpilot | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Feedback and Reviews Management Software](/directory/4285/review-management/software) > [Trustpilot](/software/364802/trustpilot)

# Trustpilot

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> Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers \&amp; businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.&#10;&#10;Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in  Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan \&amp; New York.  &#10;&#10;Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars \&amp; more, to help stand out where it matters most - in search.
> 
> Verdict: Rated **4.5/5** by 1206 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 1206 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Trustpilot
- **Founded**: 2007

## Commercial Context

- **Starting Price**: US$299.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Free: $0 per month&#10;&#10;Plus: $299 per month&#10;&#10;Premium: $629 per month&#10;&#10;Advanced: $1,099 per month&#10;&#10;Enterprise: Contact Vendor for pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Danish, Dutch, English, French, German, Italian, Spanish, Swedish
- **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, Italy, Lithuania, Netherlands, New Zealand, Spain, Sweden, Switzerland, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Anonymous Feedback
- Campaign Management
- Complaint Monitoring
- Customer Database
- Customer Experience Management
- Customisable Reports
- Dashboard
- Data Visualisation
- Email Reminders
- Engagement Tracking
- Feedback Management
- Knowledge Management
- Mobile Survey
- Monitoring
- Multi-Channel Data Collection
- Multi-Language
- Negative Feedback Management

## Integrations (36 total)

- Adestra
- Adobe Commerce
- BigCommerce
- Chattermill
- Flowbox
- Fresh Relevance
- Gnatta
- Gorgias
- Hootsuite
- Klaviyo
- Lumen by Talkwalker
- Mailchimp
- Meta for Business
- Movable Ink
- Nosto

... and 21 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support
- Chat

## Category

- [Feedback and Reviews Management Software](https://www.softwareadvice.co.nz/directory/4285/review-management/software)

## Related Categories

- [Feedback and Reviews Management Software](https://www.softwareadvice.co.nz/directory/4285/review-management/software)
- [Customer Satisfaction Software](https://www.softwareadvice.co.nz/directory/4627/customer-satisfaction/software)
- [NPS Software](https://www.softwareadvice.co.nz/directory/4116/nps/software)
- [Customer Experience Software](https://www.softwareadvice.co.nz/directory/4574/customer-experience/software)
- [Customer Loyalty Software](https://www.softwareadvice.co.nz/directory/4383/customer-loyalty/software)

## Alternatives

1. [SurveyMonkey](https://www.softwareadvice.co.nz/software/157864/surveymonkey) — 4.6/5 (10504 reviews)
2. [Broadly](https://www.softwareadvice.co.nz/software/336003/broadly) — 4.8/5 (336 reviews)
3. [Experience.com](https://www.softwareadvice.co.nz/software/113604/xmp) — 4.7/5 (89 reviews)
4. [Jotform](https://www.softwareadvice.co.nz/software/433821/jotform) — 4.7/5 (2921 reviews)
5. [Typeform](https://www.softwareadvice.co.nz/software/324633/typeform) — 4.7/5 (977 reviews)

## Reviews

### "Great for trusted reviews" — 5.0/5

> **Jackie** | *8 June 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: What i really like about trustpilot is the fact the website has a sleek design and it has lots of reviews on all different types of companies and their products.
> 
> **Cons**: No complaints whatsoever about this.site its easy to use and navigate to the information t j at you are looking for.
> 
> My overall experience has been positive and i can definitely trust the reviews on different companies

-----

### "Collects honest customer feedback." — 5.0/5

> **Tim** | *9 July 2025* | Civil Engineering | Recommendation rating: 9.0/10
> 
> **Pros**: Trustpilot is great for our clients because it gives them a voice, and great for us because it shares insight into their real-world feelings on our service. Positive reviews establish online trust and gives our brand a sense of legitimacy.
> 
> **Cons**: Even when we are getting great reviews, it can be hard to get a satisfied customer to review us without having to ask multiple times.
> 
> By using this client feedback from Trustpilot we have been able to make changes to our post-installation support which has subsequently led to fewer support tickets.

-----

### "Helps Recognition and Improved Referral Sales\!" — 4.0/5

> **Selim** | *30 August 2022* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: It's a pretty straight-forward platform that helps engage with clients, improves recognition and improves referral sales.
> 
> **Cons**: They can improve the screening process for comments as spam reviews can pass through and hurt the ratings
> 
> Happy

-----

### "Great for user feedback and brand reputation" — 5.0/5

> **Samuel** | *19 July 2025* | Utilities | Recommendation rating: 8.0/10
> 
> **Pros**: Trustpilot is a great way for us to collect and display our user feedback, and has great security systems in place to avoid false reviews that hurt brand reputation.
> 
> **Cons**: There are a few cons to Trustpilot - they are quite pushy with wanting you to buy a paid plan, emailing you every so often, since we're quite a small company it does not make sense for us to upgrade to a premium plan.
> 
> Our overall experience with Trustpilot has been pretty positive, we've been able to display our user feedback on our website using their widgets and collect reviews too.

-----

### "Trustpilot" — 4.0/5

> **Joanne** | *13 December 2025* | Pharmaceuticals | Recommendation rating: 7.0/10
> 
> **Pros**: There is a small Learning curve but it quite simple to use and get use too. Reviews&#10;Are great for feedback with Trustpilot.
> 
> **Cons**: Not always sure if the reviews were genuine. Also only the reviewer has power to remove a review even if you request for&#10;Trustpilot
> 
> It was simple and easy to use. I didn’t use for too long as eventually when to Google Reviews as it felt better.

-----

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/364802/trustpilot)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/364802/trustpilot> |
| en-GB | <https://www.softwareadvice.co.uk/software/364802/trustpilot> |
| en-IE | <https://www.softwareadvice.ie/software/364802/trustpilot> |
| en-NZ | <https://www.softwareadvice.co.nz/software/364802/trustpilot> |

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