---
description: Review of GMass Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: GMass | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# GMass

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> GMass is a cloud-based software that provides businesses with tools to create, manage and track the effectiveness of email campaigns on a centralized platform. It offers a suite of features including customizable templates, real-time tracking and insights, and integrations with popular CRM and productivity platforms.&#10;&#10;GMass allows organizations to schedule, reschedule, or cancel email campaigns. The solution enables users to build, send and track emails, as well as measure and optimize email campaigns based on a variety of parameters including open rates, click-through rates and more. Other features of GMass include email personalization, email automation, and advanced list segmentation. &#10;&#10;GMass offers an integration with Google Sheets, which enables users to send emails and sync data from a spreadsheet.
> 
> Verdict: Rated **4.8/5** by 1391 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 1391 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: GMass
- **Location**: Mequon, US

## Commercial Context

- **Starting Price**: US$25.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: GMass is offered across two pricing plans, outlined below. &#10;Individual:&#10;Minimal: $8.95 per month and $89 per year&#10;Standard: $12.95 per month and $129 per year&#10;Premium: $19.95 per month and $199 per year&#10;Team:&#10;Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Autoresponders
- Behaviour Tracking
- Behavioural Targeting
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Content Analytics
- Contextual Targeting
- Customer Segmentation
- Customizable Fields
- Data Import/Export

## Integrations (3 total)

- Gmail
- Google Sheets
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software)

## Related Categories

- [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software)
- [Email Tracking Software](https://www.softwareadvice.co.nz/directory/4728/email-tracking/software)
- [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software)

## Alternatives

1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13434 reviews)
2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3471 reviews)
3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17624 reviews)
4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2281 reviews)
5. [Success.ai](https://www.softwareadvice.co.nz/software/426397/success-ai) — 4.8/5 (417 reviews)

## Reviews

### "Seamless, thorough Mass Mailing from the comfort of your GMail window" — 5.0/5

> **Nicholas** | *1 August 2025* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: Easy integration with Gmail&#10;Good tech support options&#10;Thorough documentation \&amp; use cases&#10;Expandability and customizable to our needs&#10;Secure using the Gmail interface
> 
> **Cons**: This is not so much about GMass as it is about Google: You are limited to GMail's daily sending limits (500 for individual accounts; 2,000 for workspace). GMass gives you some ideas for working around this, but it's best to consider staying within the posted limits.&#10;&#10;It does not include pre-built email templates or an "email builder" like you would see in a marketing tool like SquareSpace. You are limited to what you can compose in GMail, or by building an email with HTML and importing the raw HTML in yourself. (Embedding images are another issue.) There are workarounds to both raw HTML emails and embedding images, though, and the GMass team has a thorough article about the methods you can use.
> 
> Makes sending mass emails for small businesses, startups, and organizations a breeze, from the comfort of your GMail browser window. Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction of the cost of a commercial mass-mail tool like Mailchimp. It is easy to integrate with Google Sheets, and easy to implement through the GMail extension and add-on. Maintaining an address list in Google Sheets was crucial for our organization. Online documentation is thorough, and the company provides multiple examples that should cover practically any use case that you are attempting to accomplish. Tech support is quick and efficient. After vetting many comparable services, we have come back to GMass again and again\!

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### "Helpful Tool for Email Outreach and Follow-Ups" — 5.0/5

> **Nidhi** | *12 May 2026* | Machinery | Recommendation rating: 9.0/10
> 
> **Pros**: It works inside Gmail, so you don’t need to switch to a separate email marketing platform to send bulk or automated emails.
> 
> **Cons**: It can feel limiting for teams that need full email marketing control (like advanced workflow automation, complex CRM-style pipelines, or highly customizable campaign builders), since it stays closely tied to Gmail’s simpler sending and interface model.
> 
> It’s generally a practical tool for sending personalized bulk emails directly from Gmail, especially for simple outreach or small-scale campaigns. It works well if you want something quick to set up without learning a separate email platform.&#10;&#10;At the same time, its usefulness depends a lot on your needs it's best suited for lighter or mid-level use, and can feel limited if you need advanced campaign management, deep analytics, or more scalable email infrastructure.

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### "Handy tool" — 4.0/5

> **Verified Reviewer** | *13 December 2019* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Easily personalize a large list of  emails. Keeps track of opens and allows for a more robust campaign.  I haven't done it yet,  but like the idea of follow up emails for those who open and don't open the email.
> 
> **Cons**: Unless you utilize an alternative platform. it will only send a limited number of emails daily thru gmail. Could shut down your gmail for a time.&#10;Recommend using a dedicated email address for campaigns only. Your sent box gets filled as the list sends making it harder to find other sent items.&#10;Good info provided to fix most issues and email responses are effective from support team
> 
> Using for monthly emails to invite and thank those who attend a network meeting.&#10;Allows the emails to appear personalized.  Many respond back.&#10;Plan to use the program for more campaigns in the coming months.

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### "User friendly & so much Data\!" — 5.0/5

> **Marieke** | *9 February 2026* | Nonprofit Organisation Management | Recommendation rating: 9.0/10
> 
> **Pros**: So much more personalized and customization available, the personal touch with these emails makes all the difference.
> 
> **Cons**: So far so good\! I am continuing to see tracking information in real time. The data and real time tracking is so valuable.
> 
> GREAT\! This is perfect for my needs at a small nonprofit where donor stewardship is paramount. This tracks engagement and identifies areas where we can improve.

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### "GMass review" — 4.0/5

> **Prateek** | *28 May 2026* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Email tracking and follow-ups. Great Dashboard, Spam solver feature. Auto follow ups and notifications.
> 
> **Cons**: The UI of the product is okay, could be better. It would help users to navigate more easily and help access features.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/362051/gmass)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/362051/gmass> |
| en | <https://www.softwareadvice.com/email-marketing/gmass-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/362051/gmass> |
| en-GB | <https://www.softwareadvice.co.uk/software/362051/gmass> |
| en-IE | <https://www.softwareadvice.ie/software/362051/gmass> |
| en-NZ | <https://www.softwareadvice.co.nz/software/362051/gmass> |
| fr | <https://www.softwareadvice.fr/software/362051/gmass> |

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