---
description: Review of Primo Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Primo | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Massage Therapy Software](/directory/4552/massage-therapy/software) > [Primo](/software/361037/primo)

# Primo

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> Primo is an Italian-language beauty and hairdressing salon management software for Windows, Mac and smartphones with cloud-based and installed solutions. The software offers a range of tools for managing customers, appointments, reminders, prepayments and subscriptions, marketing, customer loyalty and more.

Primo's SaaS solution allows salon managers to manage bookings and customers from any internet-enabled device. Through the calendar, users can view and manage the availability of staff, plus resources such as rooms and equipment. Support for cash registers and barcode readers lets users stake payments for salon products and services. A free version of Primo is available, and support is extended through FAQs and online support tickets.
> 
> Verdict: Rated **4.9/5** by 57 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 57 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Primo
- **Founded**: 2000

## Commercial Context

- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Please contact Primo directly for pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Italy, Spain, Switzerland

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Automated Scheduling
- Availability Management
- Barcode/Ticket Scanning
- Billing & Invoicing
- Booking Management
- Calendar Management
- Calendar Sync
- Class Scheduling
- Client Database
- Client Management
- Client Portal
- Client Profiles
- Confirmations/Reminders
- Customer Database
- Customer History

## Integrations (4 total)

- HubSpot CRM
- HubSpot Marketing Hub
- Wati
- WhatsApp

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Massage Therapy Software](https://www.softwareadvice.co.nz/directory/4552/massage-therapy/software)

## Related Categories

- [Massage Therapy Software](https://www.softwareadvice.co.nz/directory/4552/massage-therapy/software)
- [Barbershop Software](https://www.softwareadvice.co.nz/directory/4677/barbershop/software)
- [Spa Software](https://www.softwareadvice.co.nz/directory/2596/spa/software)
- [Salon Software](https://www.softwareadvice.co.nz/directory/4710/salon/software)
- [Mobile Device Management Software](https://www.softwareadvice.co.nz/directory/4604/mobile-device-management/software)

## Alternatives

1. [Vagaro](https://www.softwareadvice.co.nz/software/88220/vagaro) — 4.7/5 (3670 reviews)
2. [Mangomint](https://www.softwareadvice.co.nz/software/352584/mangomint) — 4.9/5 (348 reviews)
3. [Aura Salonware](https://www.softwareadvice.co.nz/software/212392/aura-salonware) — 4.5/5 (84 reviews)
4. [DaySmart Salon](https://www.softwareadvice.co.nz/software/152899/DaySmart-Salon) — 4.4/5 (411 reviews)
5. [GlossGenius](https://www.softwareadvice.co.nz/software/179440/glossgenius) — 4.8/5 (349 reviews)

## Reviews

### "Mi ha salvato l'organizzazione lavorativa\!" — 5.0/5

> **Alice** | *1 March 2024* | Arts & Crafts | Recommendation rating: 7.0/10
> 
> **Pros**: Funzionalità avanzate di calcolo, gestione indici produttività dipendenti
> 
> **Cons**: promemoria ai clienti e il fatto che rispetto al precedente è più lungo modificare e segnare gli appuntamenti o spostarli, prima era molto più veloce
> 
> buona tutto sommato, mi ha aiutata sotto tutti i punti di vista

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### "Leisy Beauty recensione primo" — 5.0/5

> **leisy** | *28 April 2024* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Gestione degli appuntamenti e controllo di gestione
> 
> **Cons**: Ad oggi non ci sono particolari svantaggi nella gestione di primo, sarebbe bello implementare una interfaccia automatica per la gestione delle fatture di costo (con il sistema di fatturazione elettronica) cosi da creare una mappatura automatica di alcuni dei miei costi di gestione

-----

### "Ottimo prodotto" — 5.0/5

> **Adelina** | *14 September 2024* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Mi piace la disponibilita e  la velocita di risposta su qualsiasi dubbio che mi sia sorto durante 
l utilizzo dell'applicazione  considerando che non sono molto portata con il pc
> 
> **Cons**: Per ora non posso dire nulla che non mi sia piaciuto
> 
> Contenta su tutto quello che utilizzo momentaneamente solo su cellulare e sono soddisfatta

-----

### "I vantaggi di Primo" — 5.0/5

> **Patrizia** | *19 April 2023* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Primo mi ha facilitato la gestione del centro estetico. Gestione degli appuntamenti molto più semplice, ho tutto a portata di mano, persino le schede tecniche del cliente (con notevole risparmio di spazio e tempo)
> 
> **Cons**: Non ho riscontrato particolari inconvenienti nel periodo di utilizzo di Primo. La cosa peggiore che mi è successa è stata legata ad un malfunzionamento della linea internet che ha rallentato un po il lavoro...per il resto tutto perfetto.
> 
> Con l'utilizzo di Primo il lavoro risulta essere più organizzato e più semplice da tenere sotto controllo

-----

### "la mia esperienza con Primo" — 5.0/5

> **Giulia** | *17 May 2023* | Individual & Family Services | Recommendation rating: 8.0/10
> 
> **Pros**: E' molti anni che utilizziamo Primo per la gestione dei nostri appuntamenti, clienti e magazzino. Con l'upgrade di Primo in Cloud l'interfaccia è migliorata molto ed è molto semplice ed intuitivo. Impostandolo bene dall'inizio si ha la possibilità di utilizzare tantissime funzioni per analizzare i dati che servono in quel momento. L'assistenza è veramente la loro forza, qualsiasi problema in poco tempo si riesce a parlare con un operatore e risolverlo, sono tutti molto gentili e pazienti.
> 
> **Cons**: Noi abbiamo sempre utilizzato Primo per cui non abbiamo modo di confrontarlo con altri ma ci sembra che sia completo

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/361037/primo)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/361037/primo> |
| en | <https://www.softwareadvice.com/barbershop/primo-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/361037/primo> |
| en-GB | <https://www.softwareadvice.co.uk/software/361037/primo> |
| en-IE | <https://www.softwareadvice.ie/software/361037/primo> |
| en-NZ | <https://www.softwareadvice.co.nz/software/361037/primo> |

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