---
description: Review of REality Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: REality | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Real Estate Transaction Management Software](/directory/4262/real-estate-transaction-management/software) > [REality](/software/358972/reality)

# REality

Canonical: https://www.softwareadvice.co.nz/software/358972/reality

> REality is a metrics program for real estate professionals. It provides tools and data to help real estate agents, brokers, recruiters, mortgage brokers, and multi-office organizations optimize their businesses.

The platform offers several key solutions tailored to different real estate professionals. For agents, REality provides data and tools to help them become top producers in their zip codes. Brokers and recruiters can use REality's recruiting tools to identify and hire the best agents. Multi-office organizations can utilize REality to compare office performance, analyze market trends, and boost productivity. Mortgage brokers can leverage REality's mortgage analysis to locate hotspots and strategically market new mortgages.

Some of REality's features include GraphItPro, a data visualization tool that displays real estate metrics and trends through graphs. REality also provides in-depth information on real estate activity across jurisdictions to help agents identify the best areas to work in. The recruiting tools allow recruiters to track competitors, follow market trends, and streamline recruiting with automated data transfers to CRMs. The multi-office management functionality gives organizations insights into how different locations stack up and how they can improve.

Overall, REality delivers the key data and tools real estate professionals need to maximize sales, optimize recruiting, compare performance, find opportunities, and boost their ROI. Its customized solutions and features enable agents, brokers, recruiters, mortgage brokers, and multi-office organizations to take their businesses to the next level.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: IMS

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Available Countries**: Canada

## Features

- API
- Agent Management
- CRM
- Calendar Management
- Commission Management
- Contact Management
- Customisable Branding
- Customisable Reports
- Data Import/Export
- For Real Estate Agencies
- Geographic Maps
- Lead Management
- Market Charts
- Property Management
- ROI Tracking
- Reporting & Statistics
- Search/Filter
- Task Management
- Transaction Management

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Real Estate Transaction Management Software](https://www.softwareadvice.co.nz/directory/4262/real-estate-transaction-management/software)

## Related Categories

- [Real Estate Transaction Management Software](https://www.softwareadvice.co.nz/directory/4262/real-estate-transaction-management/software)
- [Real Estate CMA Software](https://www.softwareadvice.co.nz/directory/4711/real-estate-cma/software)
- [Estate Agency Software](https://www.softwareadvice.co.nz/directory/4169/real-estate-agency/software)

## Alternatives

1. [Form Simplicity](https://www.softwareadvice.co.nz/software/309780/form-simplicity) — 4.3/5 (77 reviews)
2. [dotloop](https://www.softwareadvice.co.nz/software/112212/dotloop) — 4.7/5 (674 reviews)
3. [BoldTrail Back Office](https://www.softwareadvice.co.nz/software/77631/brokermint) — 4.5/5 (851 reviews)
4. [Qualia](https://www.softwareadvice.co.nz/software/302768/qualia) — 4.7/5 (208 reviews)
5. [TotalBrokerage](https://www.softwareadvice.co.nz/software/412796/totalbrokerage) — 4.7/5 (132 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/358972/reality)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/real-estate-cma/reality-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/358972/reality> |
| en-GB | <https://www.softwareadvice.co.uk/software/358972/reality> |
| en-IE | <https://www.softwareadvice.ie/software/358972/reality> |
| en-NZ | <https://www.softwareadvice.co.nz/software/358972/reality> |

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