---
description: Review of Semrush Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Semrush | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Semrush

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> Semrush is a leading online visibility management software-as-a-service platform. &#10;With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.&#10;&#10;Semrush in numbers:&#10;- Over 800 million unique domains monitored for 142 geo databases&#10;- Over 43 trillion backlinks &#10;- 21 billion keywords&#10;- Over 10 million users who have tried Semrush
> 
> Verdict: Rated **4.6/5** by 2325 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2325 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Semrush
- **Location**: Trevose, US
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$139.95
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Pro: $139.95/month&#10;&#10;Guru: $249.95/month&#10;&#10;Business: $499.95/month&#10;&#10;Semrush One Starter: $199/mo&#10;&#10;Semrush One Pro+: $299/mo&#10;&#10;Semrush One Advanced: $549/mo
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States

## Features

- @mentions
- AI Accessibility Audit
- AI Mention Tracking
- AI Traffic Attribution
- AI Visibility Score
- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Application Management
- Audit Management
- Automated Publishing
- Automated Scheduling
- BI Integration
- Backlink Management
- Backlink Monitoring
- Benchmarking

## Integrations (11 total)

- Databox
- Google Ads
- Google Analytics 360
- Google Docs
- Google Search Console
- HubSpot Marketing Hub
- Majestic
- TapClicks
- Trello
- WordPress
- Yext

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [AI Search Visibility](https://www.softwareadvice.co.nz/directory/5042/ai-search-visibility/software)

## Related Categories

- [AI Search Visibility](https://www.softwareadvice.co.nz/directory/5042/ai-search-visibility/software)
- [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software)
- [Artificial Intelligence (AI) Software](https://www.softwareadvice.co.nz/directory/4360/artificial-intelligence/software)
- [Link Management Software](https://www.softwareadvice.co.nz/directory/4299/link-management-tools/software)
- [Business Intelligence Tools](https://www.softwareadvice.co.nz/directory/4336/bi/software)

## Alternatives

1. [Wix](https://www.softwareadvice.co.nz/software/159592/wix) — 4.4/5 (10761 reviews)
2. [AccuRanker](https://www.softwareadvice.co.nz/software/106032/accuranker) — 4.9/5 (330 reviews)
3. [Ahrefs](https://www.softwareadvice.co.nz/software/64773/ahrefs) — 4.7/5 (585 reviews)
4. [Screpy](https://www.softwareadvice.co.nz/software/252189/screpy) — 4.8/5 (236 reviews)
5. [Google Search Console](https://www.softwareadvice.co.nz/software/186688/google-search-console) — 4.8/5 (219 reviews)

## Reviews

### "SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis" — 5.0/5

> **Patrick** | *20 March 2026* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable.
> 
> **Cons**: The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months
> 
> I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice.

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### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" — 5.0/5

> **Jose A** | *18 December 2025* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform.
> 
> **Cons**: Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee.
> 
> Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing.

-----

### "Semrush review" — 5.0/5

> **Paul** | *1 August 2022* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Competitive SEO is very helpful and accurate.
> 
> **Cons**: Can get overwhelmed with features and possibilities at times.

-----

### "The seo and website management tool that is actually making a difference to the marketing teams." — 5.0/5

> **James** | *6 May 2026* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I like the fact that I have been getting the depth of competitor information on a daily basis. Bright Ads campaign decisions are less defensive and more precise due to what Semrush brings up.
> 
> **Cons**: The price is an actual obstacle to smaller clients whom I attempt to bring onboard the platform. It will be worth it, and that first cost talk is never an easy one.
> 
> When dealing with digital marketing of several clients, I have to have reliable information that I do not have to question. Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.

-----

### "A must have for any SEO agency" — 4.0/5

> **Alexandra** | *16 July 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Helps to make an organic traffic assesment, make organic keyword research based on traffic volume, keyword difficulty, find other keyword alternatives, compare website behaviour with competitors, make reports, and find organic traffic opportunities. It’s time saving when it comes to keyword research, with the use of AI also lets you know if a website is able to rank on this keyword and what needs to be optimized.
> 
> **Cons**: We operate on a smaller country with its own language, so many keyword information are not always available. The reports are based on SEMrush database so it’s not always accurate.
> 
> Overall, SEMrush it’s a great tool. We use it daily at work for many different reasons: keyword research, keyword opportunities, compare to competitors, backlink audits, etc.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/355847/semrush)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/semrush-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/355847/semrush> |
| en-GB | <https://www.softwareadvice.co.uk/software/355847/semrush> |
| en-IE | <https://www.softwareadvice.ie/software/355847/semrush> |
| en-NZ | <https://www.softwareadvice.co.nz/software/355847/semrush> |

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