Semrush

Pros

I love the interface. It feels much more user-friendly compared to ahrefs.

Cons

The site audit isn't as good as ahrefs'.

Pros

Useful reports for SEO and competitor research.

Cons

Subscription cost is very expensive for what you get.

Alternatives Considered

Reasons for Switching to Semrush

Pros

The dashboard provides a wholistic look at your business's marketing and SEO all in one place.

Cons

The data lacks context and prioritization, and although there are thorough tutorials for how to address issues and execute changes, it must be done off-platform, not within the dashboard.

Pros

I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more.

Cons

Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals.

Pros

it has great database of keywords, indexed urls and backlinks

Cons

its limited in terms of keywords monitoring in projects.

Pros

Semrush gives you all the important information in an easy to use interface.

Cons

I haven't seen any cons thus far. It is all pretty straightforward

Pros

We use both Ahref and Semrush at our agency. Semrush is mainly use for local rank tracking which is something Ahref is lacking.

I also think the data is more accurate as Ahrefs is under reporting by alot.

I have learned a lot from Semrush academy and have completed many certificates.

Cons

The content writing tool needs some serious refining.

Pros

Semrush has a ton of features like keyword research, competitive analysis, and site audits. The interface is pretty easy to use.

Cons

It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope

Pros

Easy to use and the analytics side of it was also good.

Cons

The expense. We used it mainly for social media scheduling and it was expensive for that.

Pros

Very useful tool for digital marketing!!

Cons

The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs.
Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best.
Paying for a plan is highly costly.

Alternatives Considered

Reasons for Choosing Semrush

Switched From

Reasons for Switching to Semrush

Pros

If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform

Cons

Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights

Pros

SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.

Cons

PRICING

According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.

Pros

Semrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.

Cons

It's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

Pros

It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis.

Cons

At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar.

Pros

As a great (SEO) tool, Semrush help businesses to fine the best keywords, on-page SEO, building links to get better rank in Google. The most important feathers of this is keyword research. From high volume to mid volume keyword, you can relay on this tool. I like it most.

Cons

I think its free plan is very limited. My earnest request is, please make it more affordable to us. Over-all it is far the best SEO tool despite its high price.

Pros

good platform for getting SEM insights and optimizations

Cons

could be tricky to push updates from platforms into Google Ads

Pros

Excellent data and insights on web performance and site information

Cons

Some pages need extra payment or licensing which can be a bit expensive

Pros

From the very beginning of my SEO agent career I have been introduced to Semrush
The most impressive part of this tool is that it is very easy to understand and use because of its simplicity and how it explains itself in every part of the journey.

Cons

Even though Semrush being the most wonderful tool it has the downs as well for me this would be the on page tool which is built in the Semrush I think it needs some shaping to make it perfect

Pros

Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors

Cons

Prices add up quickly and there are cheaper alterantives on the market

Pros

Over all performance is very well in Semrush. is specially site audit, keyword tools are very supper and give perfect result in the Semrush.

Cons

The backlink analyzer not accurate in Semrush. try to rectify this one.

Pros

I like the option to compare metrics for different social media accounts and websites

Cons

It's a little out of my price range so I have to limit myself to the free tier

Pros

Generic Data available which makes comparison to competitors super easy. Also its easy to compare different Country Markets and gain new Inshights very fast. The Traffic estimations are super helpful

Cons

Sometimes im struggling with User Experience, but this is really a minor thing

Pros

We use this tool for a variety of tasks to help complete effective marketing plans for our clients. The tools are easy to use and easy to learn.

Cons

The only thing that is a bit frustrating is that we can only have one member of our team logged in at a time and sometimes we have multiple people wanting to use it.

Pros

All in one tool that gives me a deep understanding of my work

Cons

A little expensive and the link & on-page suggestions don't feel useful to me.

Alternatives Considered

Reasons for Switching to Semrush

Pros

Semrush is an incredible tool that aids in marketing research. Comprehensive, detailed, and takes care of research all things digital marketing related.

Cons

The user interface for the dashboard is a little dated and feels clunky to use, but once you learn it, it works like a charm.

Alternatives Considered

Reasons for Switching to Semrush

Pros

SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.

Cons

Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.

Pros

The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.

Cons

The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.

Pros

Keyword magic tools is awesome helps me to identify new low targeted keyword with no time.
As well other services, it also have domain search option to study website keyword and search volume metrics.
Result of semrush is more accurate than others.

Cons

I did not fins any lacking in this software.
In this price range it gives a lot.

Pros

It puts a lot of data at your fingertips which helps guide SEO work and direction. You can do a lot of things in one place including SEO, CWV checks, Listings Management, and Social Media marketing.

Cons

It's not always 100% accurate, especially keyword rankings. It's best to use the data as a guide.

Pros

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

Pros

So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.

Cons

The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.

Pros

Semrush has been a strong pillar in my experience. I get to do my research work fast and getting accurate content which I treasure. With the maturity in technology, online visibility is paramount to keep up with the pace. Semrush manages this effectively. It's integration is awesome.

Cons

Semrush in my view is quite user friendly and secure. I don't find any major challenges with it.

Pros

I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website.

Cons

I can't think of any cons with Semrush at this time.

Pros

The keyword discovery is a must. You can study your competitors rankings and spot new oportunities.
Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.

Cons

The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking

Pros

The Best SEO Tool i have used, It have Analytics, Keyword reaserach, and competetor analysis, Literally everything i could expect from an SEO tool.

Cons

The Issue with them is the Keyword search volume and keyword dept analysis where ahrefs is better than them.

Pros

Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly!

Cons

Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software.

Pros

It has a huge range of useful SEO tools, and can easily be used for handling many clients.

Cons

It's very expensive! I'm paying for the Guru plan plus three additional users, it really adds up.

Pros

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons

In my opinion, there are two cons of SemRush:

First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research.

Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Alternatives Considered

Reasons for Choosing Semrush

Switched From

Reasons for Switching to Semrush

Pros

Semrush stands out as a comprehensive and user-friendly toolkit. It's remarkable how effortlessly we can discover top-ranking keywords, stay current with trends, and schedule publications. The quality of the reports is impressive, and its seamless integration enhances the momentum of our online presence. I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas.

Cons

I haven't identified any drawbacks with Semrush; instead, I've discovered only positive aspects that align perfectly with our requirements.

Pros

SEMRush gives you a 360-degree overview of either the website analysis or keywords. I like SemRush because it helps me find the best keywords, see what my competitors are doing, and fix website technical issues. It's easy to use and gives me useful tips to improve overall website SEO and organic strategies.

I use SEMRUSH for organic marketing through SEO for my clients. It helps in following thing
1. Keyword Research
2. Tracking keyword position status
3. Backlinks overview for websites
4. Auditing websites technical SEO issues
5. Doing competitor analysis for SaaS and other businesses

Cons

It can be costly for some users. I don't see any other cons about it.

Pros

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Cons

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

Pros

The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience.

Cons

It only shows the previous month's volume when looking for specific keywords.

Pros

Lots of data available. Identified weaknesses and strengths in our system.

Cons

Originally I had a team leader who would send me updates and I scheduled Zoom meetings for questions related to my reports. Apparently they did away with that concept and all of a sudden I no longer had any support except screen shots through e-mail. Then they would have to research the question and it began to be ridiculous. When I called for help they said someone would reach out but all I got was the e-mail question and we cannot make outgoing calls. Without customer support and good service this product becomes overly expensive and frustrating.

Pros

Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits.

Cons

The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features.

Pros

Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.

Cons

Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Pros

The feature that I appreciate most about Semrush is its traffic overview, which allows us to see how much traffic each country is sending to our website.
We can select from a large selection of keywords, including phrase match, broad match, and many others.
Also the competitive analysis can be done through semrush which makes it even better tool.

Cons

Its price and features everything is upto the mark. For me thete is nothing to dislike in Semrush.

Pros

What I like most about SEMrush is its ability to provide comprehensive insights and tools for keyword research, competitive analysis, and overall SEO management. It's an all-in-one solution that helps me make data-driven decisions to improve my online presence.

Cons

One thing I like least about SEMrush is its pricing, as it can be relatively expensive for smaller businesses or individuals like myself.

Pros

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons

Lots of tools get deprecated or moved to a higher subscription level

Alternatives Considered

Reasons for Choosing Semrush

Reasons for Switching to Semrush