--- description: Review of Dovetail Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Dovetail | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Market Research Software](/directory/4222/market-research/software) > [Dovetail](/software/345899/dovetail) # Dovetail Canonical: https://www.softwareadvice.co.nz/software/345899/dovetail Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.nz/software/345899/dovetail?page=2) > Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable intelligence. It helps product, design, and development teams centralize, analyze, and share critical customer knowledge at scale. The platform allows teams to analyze customer feedback from surveys, interviews, support tickets, and other sources of unstructured data. Users can generate decision-ready intelligence rapidly with the help of natural language processing (NLP), sentiment analysis, and machine learning, ensuring speed and accuracy. Dovetail enables users to share high-value insights directly with stakeholders across the organization via an intuitive interface, promoting enterprise alignment and accelerating decision-making processes. It includes a streamlined interface to assemble data and convert raw customer input into structured, manageable information. > > Verdict: Rated **4.6/5** by 97 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 97 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Dovetail Research - **Location**: Sydney, Australia - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Starts at $15 / month for one user, and unlimited free viewer accounts. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, English, Finnish, French, German, Greek, Hindi, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Annotations - Categorisation/Grouping - Collaboration Tools - Commenting/Notes - Customisable Reports - Customizable Fields - Dashboard - Data Import/Export - Data Visualisation - Drag & Drop - Feedback Management - For Mobile - For Websites - Knowledge Management - Monitoring - Multi-Channel Data Collection - Multi-Language ## Integrations (30 total) - Aha\! - Airtable - Asana - CMNTY Platform - Canny - Delighted - Dropbox - Evernote Teams - Feefo - Freshdesk - GitHub - Gmail - Google Analytics 360 - Google Forms - Help Scout ... and 15 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Market Research Software](https://www.softwareadvice.co.nz/directory/4222/market-research/software) ## Related Categories - [Market Research Software](https://www.softwareadvice.co.nz/directory/4222/market-research/software) - [Product Management Software](https://www.softwareadvice.co.nz/directory/3493/product-management/software) - [User Experience Software](https://www.softwareadvice.co.nz/directory/4258/ux/software) - [Qualitative Data Analysis Software](https://www.softwareadvice.co.nz/directory/4695/qualitative-data-analysis/software) - [Customer Experience Software](https://www.softwareadvice.co.nz/directory/4574/customer-experience/software) ## Alternatives 1. [Adobe XD](https://www.softwareadvice.co.nz/software/225523/adobe-xd) — 4.5/5 (1087 reviews) 2. [Lyssna](https://www.softwareadvice.co.nz/software/144529/usabilityhub) — 4.6/5 (87 reviews) 3. [UserWay Accessibility Widget](https://www.softwareadvice.co.nz/software/219037/userway) — 4.9/5 (333 reviews) 4. [Survicate](https://www.softwareadvice.co.nz/software/31821/survicate) — 4.6/5 (99 reviews) 5. [Hotjar](https://www.softwareadvice.co.nz/software/136486/hotjar) — 4.6/5 (545 reviews) ## Reviews ### "Wonderful Customer Service, easy to use & very effective\!" — 5.0/5 > **Laurie** | *20 September 2018* | Higher Education | Recommendation rating: 10.0/10 > > **Pros**: We are team of researcher that are using Dovetail to tag interviews, and it has worked great for our needs. Dovetails greatest feature is how simply you can tag your content, how you can visualize the tags each project has, and how you can look at each individual tag to see the content you've assigned that tag to. To create a tag you simply highlight text, the tagging box appears, and you can add new tags or select from tags you have previously populated to the project. Tags can be easily imported using excel sheets, or added directly on the app. Tags can be grouped together, and easily organized into those groups, or moved to other groups. You can color code tags using Dovetail's standard colors, or you can add your own using hex codes. If you want to see all content that is tagged with the same thing, you just have to click on that tag and it all populates. This makes reviewing tagged content very easy\! The system of tagging they have developed is so user friendly\! Dovetail is easier to learn than many of its competitors which we have used in the past. Dovetails interface is uncluttered, allowing for users to easily navigate its features. You will not get bogged down with endless, irrelevant features like many of Dovetails competitors. It is also has a very clear, calming design which may sound trivial, but matters when you spend so much time on a platform. > > **Cons**: We don't really have a con because we have been able to achieve what we set out to achieve when we signed up for Dovetail. However, there are some we wished Dovetail had. While we feel these features will make the Dovetail experience better, not having them has not limited our experience on Dovetail. The features we would like to see added are more like luxuries that we hope Dovetail will add in the future. For example, we would like to see project templates added so if you are tagging the same themes over a number of different projects you can create a template with those tags to use for each project. This will cut down on the time it takes for setting up a new project. That being said, it currently only took about 15 minutes for us to add about 150 tags to a project on Dovetail and get them organized, so the current time is not so bad. Also, we brought this up with their staff, and we know that this feature is on their radar already\! > > Our experience has been wonderful. The customer service is truly amazing. When we upgraded from our free trial we received and email from the CEO \& co-founder. He has answered all questions we have had with an very fast response time. He has also asked for feedback, and responded to our suggestions. We have truly felt supported while using Dovetail. Judging from my experience Dovetail will only get better as they continue to grow\! ----- ### "From Feedback Chaos to Clarity with Dovetail" — 5.0/5 > **Thiago** | *13 October 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: We’ve been using Dovetail to collect, organize, and analyze all our user interviews. Previously, managing interviews and feedback was time-consuming, but now we just upload the video, and Dovetail handles the transcription. Its AI-powered features help us quickly understand key feedback points. Recently, we connected Dovetail directly to our Zendesk, giving us real-time insights and streamlining the process even further. > > **Cons**: Honestly, we don’t have anything we dislike about Dovetail. If we had to complain about something, it’s that we wish we had discovered it sooner\! It’s made such a positive impact on our workflow that imagining how we managed without it feels like a distant memory. > > Dovetail has proven to be an essential tool for Catarse as we navigate a complete redesign and evolution of our crowdfunding platform. With a vast amount of user feedback coming in, organizing and prioritizing it could have been a daunting task. Thanks to Dovetail, we’ve been able to stay focused on what matters, ensuring we prioritize the most impactful changes. It’s been an incredible asset to our process. ----- ### "Great concept, but the app isn't quite there yet" — 3.0/5 > **Nuri** | *6 January 2023* | Retail | Recommendation rating: 3.0/10 > > **Pros**: Being able to see the engagement and following size for the applicants. > > **Cons**: There wasn't a way to really customize my payouts. I wanted my affiliates to be paid a % of the net profits, as opposed to the total order and there was no way to really customize how I wanted my affiliates paid. Overall, the dashboard was nice and the app has potential, but it just really didn't work for my needs. ----- ### "Dovetail is what i was searching to create a robust research repository" — 4.0/5 > **Juandiego** | *9 October 2024* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10 > > **Pros**: It is a very powerful tool although it present thing in a very friendly and easy to use way. It main strength is on the analysis of video, it generates a very accurate transcript, it have AI tools to speed the summary and tagging process > > **Cons**: Processing PDF is not their strong suit. PDFs look very small once you upload them and the highlighting process is not great. > > Its been a good experience overall, i have helped my team's research and data to connect with other teams, and the the 10 licenses limit is too short, because everyone wants to jump onboard ----- ### "Great system for managing a research library for UX" — 5.0/5 > **Caitlin** | *13 November 2019* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I love this system, they have done a great job at understanding how UX researchers work and aligning the software to these needs. The tool does a great job at storing data, storing project details, standardising research across a team (through templates). Unlike other research libraries, this tool allows you to analyse the data and create reports from the tool (Dashboards). Not everyone in my team loves the way you analyse in the tool, however, I think its great that we can work end to end in a single tool. This helps keep all the data safely stored in one location. > > **Cons**: My constraints in the system also exist in the product backlog. For example, I would love for transcription to happen in the tool to further limit where the data is stored. I would like graphs to be able to be embedded into dashboards, I would like more options within the graphs (cross-tabling of attributes like you can in Nvivo). I would like the tool to do a better job at supporting 'cross pollination' of projects. Aka if I find a valuable insight in another project I have to copy and paste it into my new project, artificially inflating the data. I don't love that. The tool doesn't do an awesome job with quantitative data, I'd keep my stats elsewhere :) > > I think this is the best tool on the market for UX research repositories. Does it have every function you might need? No. However, no tool does and unlike others, the Dovetail team is actively engaged with their network to make improvements that we request. What more could you want\! ----- Page: 1 / 5\ Next: [Next page](https://www.softwareadvice.co.nz/software/345899/dovetail?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/345899/dovetail) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data