---
description: Review of CallRail Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: CallRail | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# CallRail

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> CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time insights that help customers market with confidence. &#10;&#10; CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.&#10; Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail.  CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales. &#10;&#10;CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018 and 2019 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020.  For more information or to view a demo of the platform, visit http://www.callrail.com.
> 
> Verdict: Rated **4.5/5** by 173 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 173 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: CallRail
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$55.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Pricing begins at $55 per month and includes 5 local phone numbers and 250 minutes. Every account includes session-level tracking, call recording, our top integrations, and unlimited users.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Germany, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Automatic Call Distribution
- Call Centre Management
- Call Disposition
- Call List Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scoring
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription

## Integrations (17 total)

- Acquisio
- Google Data Studio
- HubSpot CRM
- HubSpot Marketing Hub
- Kenshoo Infinity Suite
- Kissmetrics
- Marin Software
- Meta for Business
- Mixpanel
- Pipeline CRM
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Slack
- Unbounce
- VWO Testing

... and 2 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Conversation Intelligence](https://www.softwareadvice.co.nz/directory/4847/conversation-intelligence/software)

## Related Categories

- [Conversation Intelligence](https://www.softwareadvice.co.nz/directory/4847/conversation-intelligence/software)
- [Predictive Lead Scoring Software](https://www.softwareadvice.co.nz/directory/3393/lead-scoring/software)
- [Telephony Software](https://www.softwareadvice.co.nz/directory/1710/computer-telephony-integration/software)
- [Call Recording Software](https://www.softwareadvice.co.nz/directory/1718/call-recording/software)
- [Lead Management Software](https://www.softwareadvice.co.nz/directory/1682/lead-management/software)

## Alternatives

1. [800.com](https://www.softwareadvice.co.nz/software/120982/800-com) — 4.7/5 (313 reviews)
2. [Nextiva](https://www.softwareadvice.co.nz/software/2683/nextiva-business-voip) — 4.6/5 (914 reviews)
3. [CTM](https://www.softwareadvice.co.nz/software/112191/calltrackingmetrics) — 4.6/5 (150 reviews)
4. [Liine](https://www.softwareadvice.co.nz/software/429251/liine) — 4.9/5 (161 reviews)
5. [JustCall](https://www.softwareadvice.co.nz/software/75453/justcall) — 4.1/5 (223 reviews)

## Reviews

### "Easy to use and great data gained from all types of marketing campaigns." — 5.0/5

> **Chris** | *16 March 2018* | Recommendation rating: 9.0/10
> 
> **Pros**: Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch\! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.
> 
> **Cons**: The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

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### "High Quality and Reliable Call Tracking Software" — 5.0/5

> **Emma** | *11 March 2020* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.
> 
> **Cons**: I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.
> 
> CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

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### "CallRail Not Intuitive or Feature Friendly" — 3.0/5

> **Teresa** | *28 January 2021* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: System uptime was good.  The technical support individuals know their product and were very helpful.
> 
> **Cons**: As a "manager" I initially had all the access I needed to administer my specific clients.  Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. &#10;I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers".  This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way.  Also, the reporting is severely lacking.  To get a list of active clients, I or Corporate must manually create the data.  When I delete a client, CallRail does not delete them from the list of call tracking users.  I have to manually verify the number of active users.  There are so many issues with CallRail regarding a poorly designed and non-user friendly  system.
> 
> Not good. We are leaving CallRail to go to another call tracking service.

-----

### "Great Lead Attribution and Lead Tracking" — 5.0/5

> **David** | *15 November 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: CallRail gave us a tremendous leg up in lead attribution and provides a great return of value for the cost of this software.  It's helped our clients optimize landing pages and their sales funnels.
> 
> **Cons**: Teaching other team members and sharing account access has been a little difficult, also generating reports can be challenging.
> 
> Overall it's a been a positive experience and we have continued to increase our use of CallRail over this last year and expect to increase our usage in the coming year.

-----

### "We're always looking for something better but unable to find it" — 4.0/5

> **Uzair** | *13 March 2018* | Automotive | Recommendation rating: 5.0/10
> 
> **Pros**: We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.
> 
> **Cons**: It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.
> 
> Text messages and calling, plus all our calls are recorded and easy to find.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/34474/callrail)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/call-center/callrail-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/34474/callrail> |
| en-GB | <https://www.softwareadvice.co.uk/software/34474/callrail> |
| en-IE | <https://www.softwareadvice.ie/software/34474/callrail> |
| en-NZ | <https://www.softwareadvice.co.nz/software/34474/callrail> |

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