CallRail

Pros

Helps tremendously to track leads and create unique phone numbers for each campaign

Cons

It can't capture everything, but it is not necessarily a direct fault of this system

Pros

The interface is very user friendly and easy to learn.

Cons

It lacks integrations and automations compatible with other platforms, and the variety of Tracking Numbers to purchase is very limited.

Alternatives Considered

Reasons for Switching to CallRail

Pros

Callrail works really well with tracking calls and deciphering the location

Cons

The pricing is too costly for an ad agency

Alternatives Considered

Reasons for Switching to CallRail

Pros

Nothing to share read a review it’s unacceptable what they do!

Cons

NA read a review below, it’s unacceptable what they do

Pros

I love its simplicity it is super user-friendly and the features are so convenient. I am so in love with the call recording and transcript aspect of it. You can use it a a chat and even text app. It's the full melting pot for any company that has to review calls or even has a customer service department.

Cons

I haven't found any as yet when I do I will update you.

Pros

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Cons

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

Pros

CallRail is easy to use, pretty intuitive, and does a great job overall with segmenting call volume.

Cons

If you have a complicated marketing system, CallRail can get overwhelmed with the dynamic number insertion and may provide contradictory information between "Sources" and "Numbers".

Alternatives Considered

Reasons for Switching to CallRail

Pros

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Pros

CallRail is simple to use and setup! It's not safisticated enough for large brands but for a small business it's a great place to start!

Cons

There are no texting features available and the plans cannot scale past a certain growth point.

Pros

We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.

Cons

It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.

Pros

User-friendly. Easy to set-up routing numbers. Moderately priced.

Cons

Sometimes the pricing packages are a little difficult to understand because of small fees.

Pros

CallRail's best feature is the ease of use after it is set up. We use it for two things: call recording and conversion tracking, and while there is a host of other features that CallRail offers, I have only used these two features. They work smoothly with our other systems (Google Ads and our phone provider) and we have had no issues in the time I have used it.

Cons

The ability to choose a custom phone number rather than having them assigned as an add-on to the base package would be excellent. This is the only feature that is not currently provided in the product that my company would use, if it were available.

Pros

The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.

Cons

The biggest issues we have with this software is that our customers don't want to pay for it.

Alternatives Considered

Reasons for Switching to CallRail

Pros

Callrail is easy to use, easy to integrate with reporting software and easy to track what calls come from what source. It's great for all of our clients and with the main dashboard allows easy use.

Cons

You have to contact customer support to set up more than one website pool but they do reply fast.

Pros

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more.

As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users.

If you're trying to patch holes in lead attribution for your marketing team or just want to ensure you're never missing out on an opportunity coming from the phones, CallRail is your solution.

Cons

Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.

Pros

We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution,
recording and listing with a click, analytics, call backs and so much more.

Cons

The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

Pros

Ease of use; price; features; support

Cons

I don't completely understand the pricing. But it's a trivial issue compared to value received

Pros

We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients

Cons

Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags

Pros

I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel.

Cons

Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution.

Pros

Everything! Call tracking is so simple with Callrail. We love the call rating system. When I report on calls to a client, I only report on calls that are qualified leads, and this system makes rating calls easy. It also makes it easy to see where calls come from and create new numbers.

Cons

It would be nice if I could remove numbers from my website pool. I can always add numbers, but in order to remove them, I have to contact Callraill support.

Pros

CallRail is an excellent call-tracking tool, and they've been in the market for over ten years now. They provide 5 local numbers and 250 local minutes, which is an incredible offer for mid-tier lead-gen marketers. For large agencies and businesses, they also have decent packages. If you want to try this tool, you can sign-up for the 14-day free trial. The form-tracking capability is an awesome feature indeed.

Cons

I don't have any significant complaints. The numbers could be cheaper. And, if you're a complete beginner, go for other alternatives available for a lower price.

Pros

CallRail delivers great lead management for our multiple lead channels, creating a centralized path to add them into our CRM for our Marketing/Sales engagements.

Cons

I would like to see some additional functionality on the CallRail side for segmenting the leads that get passed through to our CRM, but the current capability gets us close to what we need.

Pros

Fairly easy to setup and get started and the ability to track all of your calls, which is great.

Cons

Their app is clunky and bugy - does not work the best. Wish it was easier to text through their service and have the ability to send photos (which you currently can't). I also wish they discount for a annual plan, not just a monthly plan.

Pros

tracking works okay
slow search
if you have a large account with lots of calls everything is slow

Cons

- if you are looking to change providers, getting access to your call recordings is pretty much impossible.
- they charge you for the ported numbers after they have been ported (if you don't follow there exact cryptic instructions)
- impossible to get anyone on customer service on the phone
- got attitude from reps.

Pros

Gives you the ability to track data associated with advertising, allowing you to drill down into the data to provide better results with your advertising.

Cons

Set-up is easy, but the interface can be a little clunky and difficult to navigate at first, but gets easier the more you use it.