--- description: Review of B2B Intent Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: B2B Intent | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/4625/buyer-intent/software) > [B2B Intent](/software/336822/b2b-intent) # B2B Intent Canonical: https://www.softwareadvice.co.nz/software/336822/b2b-intent Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/336822/b2b-intent?page=2) > B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter. HOW DOES IT WORK We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth: 1. Integrate intent data into your tech stack 2. Build segments to target your ideal customer profile and target accounts 3. Optimize marketing audiences with your most engaged prospects 4. Alert sellers about opportunities to break in 5. Flag potential churn risks for customer success teams TOP USE CASES - Performance Marketing - Account-Based Marketing - Competitor Displacement - Sales Enablement - Retention - Data Enrichment / Account Scoring INTEGRATIONS Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo > > Verdict: Rated **4.1/5** by 33 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 33 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Gartner Digital Markets - **Founded**: 1999 ## Commercial Context - **Pricing Details**: Pricing information is provided by Gartner Digital Markets. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - AI/Machine Learning - API - Activity Tracking - Alerts/Notifications - B2B Lead Generation - Behaviour Tracking - CRM - Competitive Analysis - Content Management - Conversion Rate Optimisation - Customer Activity Tracking - Customer Segmentation - Customisable Reports - Customizable Fields - Data Enrichment - Data Import/Export - Data Synchronisation - Data Visualisation - Database Support - Demographic/Firmographic Data ## Integrations (8 total) - 6sense - HubSpot CRM - LinkedIn Marketing Solutions - Marketo Engage - Salesforce Platform - Salesforce Sales Cloud - Salesforce Starter - Snowflake ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Buyer Intent Software](https://www.softwareadvice.co.nz/directory/4625/buyer-intent/software) ## Related Categories - [Buyer Intent Software](https://www.softwareadvice.co.nz/directory/4625/buyer-intent/software) - [Account Based Marketing Software](https://www.softwareadvice.co.nz/directory/4394/account-based-marketing/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.co.nz/directory/3393/lead-scoring/software) - [Sales Enablement Software](https://www.softwareadvice.co.nz/directory/595/sales-enablement/software) ## Alternatives 1. [TrustRadius](https://www.softwareadvice.co.nz/software/230596/trustradius) — 4.4/5 (91 reviews) 2. [Lead Forensics](https://www.softwareadvice.co.nz/software/76566/lead-forensics) — 4.5/5 (236 reviews) 3. [Seamless](https://www.softwareadvice.co.nz/software/441610/seamless-ai) — 4.5/5 (490 reviews) 4. [ZoomInfo Sales](https://www.softwareadvice.co.nz/software/200338/zoominfo-salesos) — 4.1/5 (317 reviews) 5. [Apollo.io](https://www.softwareadvice.co.nz/software/428803/apollo-io) — 4.5/5 (387 reviews) ## Reviews ### "Good Utility from Buyer Discovery" — 4.0/5 > **Joey** | *20 March 2023* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays. > > **Cons**: The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error. > > Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful. ----- ### "Surprised me with results" — 5.0/5 > **Phil** | *7 March 2023* | Veterinary | Recommendation rating: 8.0/10 > > **Pros**: This tool helps not just with sales but also marketing and customer retention. > > **Cons**: It wasn’t a massive task but setting it up in your Salesforce does take skill. > > We weren’t initially using Buyer Discovery, we then did a test with it and it came back with amazing results. The proof was in the numbers. ----- ### "Good tool, didn't work out for us" — 3.0/5 > **Tehreem** | *8 March 2023* | Computer Software | Recommendation rating: 4.0/10 > > **Pros**: Support was really good, Ike guided us through every step of the process > > **Cons**: Nothing really. It didn't work out for us ----- ### "Really smooth interface, easy to sync data to CRM" — 4.0/5 > **Kyleigh** | *7 March 2023* | Computer & Network Security | Recommendation rating: 7.0/10 > > **Pros**: I really like how smoothly this platform connects with HubSpot. It was really simple to set up the integration and sync data over, which saved me lots of time. > > **Cons**: I don't have any complaints about the software itself ----- ### "Buyer Discovery Opened Many More Doors" — 5.0/5 > **Robert** | *6 May 2021* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away. > > **Cons**: Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.nz/software/336822/b2b-intent?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/336822/b2b-intent) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data