About Kajabi

Kajabi is an all-in-one business platform designed to help organizations build websites and landing pages, streamline payments and marketing automation, and more. Key features include marketing emails, ready-to-use templates, advanced automation, chat support, code editor, and webinars and events. Marketing teams using Kajabi can automate, optimize, and scale business processes with custom automation triggers to create personal experiences for audiences. The platform enables managers to view user forecasts, reports, customer progress, and more. Additionally, businesses can grow, manage, and reach their subscribers with personalized emails that can integrate videos, automation, countdown timers, and other features. Kajabi facilities integration with various third-party applications, such as Google Tag Manager, Cloudfare, Stripe, Aweber, Calendly, PayPal, Mailchimp, Zapier, and Google Analytics. Pricing is available on monthly and annual subscriptions and support is extended via live chat, knowledge base, and FAQs.
Kajabi Software - Kajabi dashboard
Kajabi Software - Kajabi product details
Kajabi Software - Kajabi images
Kajabi Software - Kajabi dashboard - thumbnail
Kajabi Software - Kajabi product details - thumbnail
Kajabi Software - Kajabi images - thumbnail

Kajabi pricing

Kajabi does not have a free version but does offer a free trial. Kajabi paid version starts at US$69.00/month.

Starting Price:
US$69.00/month
Free Version:
No
Free trial:
Yes

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Kajabi Reviews

Overall rating

4.4
Write a Review!

Feature rating

Value for Money
3.7
Functionality
4.2
Ease of Use
4.1
Customer Support
4.2
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All Kajabi Reviews

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200 reviews
Paul
Paul
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
3

5.0
Reviewed on 28/03/2024

Kajabi Makes Online Marketing Impactful

I am a fan of Kajabi and despite some of their limitations, it's a very important part of my personal marketing strategy.

Pros

I love the flexibility of Kajabi. Their platform has proven to be an important part of my personal marketing and branding. Even though I own a digital marketing agency, many of my personal brand sites are built within Kajabi, due to the ease of use.

Cons

I wish they would bring back phone support. I also don't like the fact you can't edit the media library.

Amanda
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/06/2024

Kajabi is the best all in one platform!

The customer service is incredible I’ve been able to learn and improve things I was doing by working with chat support they are incredible and the high resolution they use in design work is unmatched

Pros

I love the ease of using this, when I first was introduced to Kajabi I had a client using it for their website and they had a designed ghost them and we had a launch for a offer then following week I was able to fully build out a sales funnel from sales page through confirmation emails and tagging. I love the ability to do everything from email marketing, podcast, blogs, courses, offers, accepting payments all in once place.

Cons

The cost can be really high for smaller businesses

Alternatives Considered

Systeme.io and Kartra

Reasons for Choosing Kajabi

I was tired of trying to find loopholes to get simple functions to work on Mailchimp that were just normal within Kajabi I also love having just one platform that I need to use to focus all my projects from.

Switched From

Mailchimp

Reasons for Switching to Kajabi

Pricing and visual appeal honestly was a huge part, I felt like kartra was more clunky
Sunny Max
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Monthly for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 25/10/2024

Outstanding Overall

I am pleased with Kajabi. The staff and customer service team were pretty motivated and helpful. The product is top-notch, aesthetically and functionally and the 30-day trial offer really lets you fully assess the service.

Pros

Kajabi is robust, and you can tell they've been in the game for a while because there isn't much you can request that they haven't anticipated.

Cons

I didn't like having to spend so much time learning where to go for what...I would love to have a single space (a command center) where I could look at the screen, find what I need, and implement my plan.

Alternatives Considered

Systeme.io

Reasons for Choosing Kajabi

Kajabi seemed a bit more built out & robust. Plus the trial offer was longer.

Switched From

ClickFunnels

Reasons for Switching to Kajabi

Familiarity - I knew and trusted Kajabi more.
Katja
  • Industry: Education Management
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source
Value for Money
3
Features
3
Ease of Use
1
Customer Support
5

3.0
Reviewed on 15/10/2024

confusing and expensive

I did'n like Kajabi, because it is too confusing and complicated. It is also mega expensive.

Pros

I didn't like anything about it. It is too complicated.

Cons

Too many options. Too many Kajabi tabs are open to interact with people. Very confusing.

Rachel
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
0

4.0
Reviewed on 4/10/2024

Kajabi has been a win for us

So far the experience has been positive. They feel expensive for how we are currently using them, but they offer many capabilities that we haven't even tapped into yet, such as the social media automations, so I'm excited to continue expanding the way we use Kajabi to leverage the possibilities better.

Pros

I found it relatively simple to set up and get started with. The support documentation is helpful and thorough. I appreciate the customization options available and the ability to create email campaigns and web pages all in one place.

Cons

The location of where you can edit various aspects of your courses/offers is not intuitive. I would appreciate if they added the ability to use videos hosted on YouTube.

Alternatives Considered

Teachable

Reasons for Switching to Kajabi

We briefly considered Teachable, but more seriously considered MemberVault. Although MemberVault's ease of use is superior in our experience, the number of further possibilities including email marketing available with Kajabi was higher and pushed us that direction.
Chris
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/03/2024

The Industry Standard

I've used Kajabi for years. Customer service has always been super helpful when needed. It's easy to use and has really transformed my business.

Pros

Kajabi is great. Straight forward. Easy to use. Helpful templates. Easy to create clean and efficient sites, courses, and emails.

Cons

It's a bit expensive without guarantee of ROI.

Alternatives Considered

SamCart

Reasons for Switching to Kajabi

Simplicity, ease of implementation, clean layout
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4.0
Reviewed on 15/11/2024

Kajabi Does Email Too!

Because some clients were using other Kajabi software I decided to give the email a try. Overall for the price, I was satisfied with the platform.

Pros

Kajabi worked great for my small email list plus had the segmentation I needed.

Cons

I didn't have any problems with Kajabi's email platform.

Andrea
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/10/2024

been using it 3 years and love it

Pros

easy to use and the price of the product monthly

Cons

email analytics are hard to understand to me

Joshua
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/11/2024

A Solid Option for the Course-Coneseur

Overall, it works well and it's a great and secure platform to distribute content behind a paywall.

Pros

It's a very useful site to create streamlined course content. Very convenient for distributing to large audiences.

Cons

It could be a bit TOO linear... more options to communicate with the community would've been appreciated.

Steph
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

5.0
Reviewed on 23/11/2024

Kajabi is Great!

Great overall, I’m able to learn a lot from the various modules, which are well organized!

Pros

I love how easy it is to use, simple and clean designs, and also that you can adjust the speed and quality of the videos

Cons

I don’t like that sometimes the video is glitchy and disappears if you change screens, thankfully the audio still works

Madison
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
2
Features
5
Ease of Use
3
Customer Support
2

3.0
Reviewed on 18/07/2023

Kajabi is great if you already have a great community and you can hire someone to do your...

I've had it for more than 11 months and I don't think Kajabi is for people who are trying to build community, it's great if you currently have one, but not great for beginners. There is no customer service unless you pay the top tier monthly subscription

Pros

Building a community instead of using a private Facebook group

Cons

Kajabi is great if you already have a thriving community, and a website builder, but if you are fairly new to building a community with no website designer this isn't the app to start with. FitBudd has been a better option for me instead of Kajabi.

Bilyana
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/07/2021

Fall in love with Kajabi and all features. Brilliant for e-Learning courses

I absolutely love Kajabi! I did a long research before I chose the Kajabi platform. I hate using multiple platforms for Landing Pages, eMail campaigns, eMail automations, CRM, video training platform, membership area, payments, affiliate programs and assessment forms. I wanted all that to be on one place so I dont lose time and money to integrate, I dont deal with too many support teams + I wanted really good support and a company that has a vision for their future and keep working on their platform. After all my researches Kajabi won as it ticked all my boxes :) And their support proved they are really good and fast in answering (asked questions on features)

Pros

It's easy to learn, setup and manage. It has all the features I could think of for my online video training courses and I love the unlimited amount of Landing Pages.

Cons

It doesnt have an option currency to be based on the country of payment; it has only PayPal and Stripe but they are changing this at the moment (June 2021) and there are no smart Quiz forms, where the outcome results depends on the answers selected on each question

Alternatives Considered

ActiveCampaign, Zapier, Mailchimp and HubSpot CRM

Reasons for Choosing Kajabi

Thinkific has super limited features compared to Kajabi

Switched From

ActiveCampaign and Thinkific

Reasons for Switching to Kajabi

It had to have all the features I listed above on one platform vs price
Louise
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
5

4.0
Reviewed on 27/06/2022

Kajabi offers alot!

it is a really good solid software that offers a lot but takes a while to learn.

Pros

I like that it allows you to customize landing and sales page. That it has pipelines already set up so it makes using Kajabi quick and easy. It has so much functions and features such as coaching, podcast and they are always creating and improving which is great.

Cons

It takes a lot to learn how to use Kajabi and I am probably still learning. You are not able to undo a mistake which is super annoying because if I delete something by accident I have to redo it.

Maureen
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
0

4.0
Reviewed on 9/05/2022

Better than most, but room for improvement

I switched to Kajabi from Teachable. I was very unhappy with Teachable and did not have the time to create content on my own business website. I have created more than 10 separate products with this platform and at times it has a steep learning curve. The UI looks fantastic and very professional. I love how easy it is to add basic content to a product, but wish many of the menus talked to each other much better. The workflow is often very disjointed when creating a new product. I wish they would fix this aspect. If the flow was better and there were more in app capabilities for basic data analysis (e.g., assessment results without needed a separate download), that would be amazing.

Pros

I enjoy how easy it is to create, upload and organize content for a given product. I also like the progress monitoring capabilities.

Cons

I am incredibly frustrated by the assessment aspect of this platform. It is extremely limited. It is hard to see results from assessments and difficult to set them up. You have to create your assessment before you can add it to a course instead of creating it while you are working on a course. It is a completely different menu. It is also incredibly hard to get assessment results.

Gabriela
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 13/09/2019

Great option for e-learning and automations

I am very pleased with Kajabi. My monthly expenses are 50% of what I was paying having different platforms, and now I know that all my automations run smoothly.

Pros

That I could integrate almost all my business needs under one roof. Before Kajabi I was using other software for performing different tasks in my business. I am not a coder and integrating everything -and making it work!- was kind of a nightmare. Very time consuming. And I use to spend a lot of money.
When I found Kajabi it was a life-saver. Email marketing, tagging, email automation, site creation, squeeze pages creation, e-learning platform, forms, surveys, it is an all-in-one solution.
It saved me lots of time and money.

Cons

Some features need more depth, like metrics. They've done a lot of work regarding this, but there is still room for improvement.
Also, they just integrate with Paypal and Stripe for payments. Being based in Latin America, I need also to be able to add the local payment gateway (Mercado Pago). I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.

Alternatives Considered

ClickFunnels, WordPress, Squarespace, Mailchimp and Thinkific

Reasons for Switching to Kajabi

Kajabi is an all-in-one platform. Value for money is great, and as everything is under one roof, all of their features interact correctly and my automations run smoothly.
Stacey
  • Industry: Sports
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
4
Customer Support
4

2.0
Reviewed on 9/09/2023

Not good for large volume courses

Fine except for this critical feature. We had to hire someone for more $ than the software cost us, to input the resutls.

Pros

Great software if you are running classes for small groups

Cons

VERY time consuming if you run a class for a large group as you have to spend a significant amount of time inputting assessment/quiz data into your own spreadsheet as there is no current way to pull a file of all responses (e.g. surveys)

Upendra
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/05/2024

Great for Coaching!

Pros

The way I could organize the contents were effective.

Cons

At the beginning, it was hard to navigate through all the features.

Rachelle
  • Industry: Public Relations & Communications
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
3
Ease of Use
2
Customer Support
0

3.0
Reviewed on 29/08/2023

Room for Improvement

Pros

It's designed for online coaching so provides the tools needed.

Cons

Not the most intuitive tool to use. Products haven't been saved despite my hitting save, requiring me to redo work in several instances.

Jillian
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Features
3
Ease of Use
3
Customer Support
0

5.0
Reviewed on 3/07/2023

Best for courses!

Pros

I help market an online course for a creator. The platformm has a learning curve but we'll worth it for the features.

Cons

The Learing curve is steep but it is worth mastering.

David
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
5

5.0
Reviewed on 10/02/2023

Awesome Software for Course Management

Bullet proof solution for our courses to go along with our yoga studio

Pros

Loved the ease of use and the easy build landing pages. Customization is out of this world for all forms, pages and more.

Cons

Would love to see a class scheduling option. Then we'd have an all in one solution

Vinit
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5.0
Reviewed on 26/02/2023

online course creation tool Kajabi enables users to design and market their own digital goods,...

In conclusion, Kajabi appears to be a trustworthy and complete option for those looking for a place to design and market their own digital goods or classes.

Pros

A variety of features are available, including the ability to handle course material and payments in one location, customised templates, and integrated marketing tools.

Cons

It is important to note that some users have complained that the prices can be a bit expensive, particularly for new or small companies.

Katie
Katie
  • Industry: Education Management
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

5.0
Reviewed on 26/07/2022

It's fantastic until you need technical help

Kajabi is a good company that offers way more services than anyone else. The Customer Service database can usually answer my questions and their agents are friendly and helpful. Unfortunately, they can't solve technical issues quickly. Overall, I'm willing to pay more to use Kajabi because they are professional, the site is easy to manage, and I have access to marketing strategies I would otherwise have to pay a lot of money for.

Pros

Kajabi looks professional, is easy to use, and has all the marketing and business tools you need in one place.

Cons

I don't need most of the marketing features right now, so I'm paying a lot more for my website than I would like. Since I can't sell physical products, I have to use Shopify - this is frustrating and time-consuming. I absolutely love the friendly customer service agents, but they can't solve technical issues quickly. It can take several days, which isn't acceptable when your customers expect your site to function seamlessly. I'm probably going to have to move to another company because I need to be able to solve problems immediately, but it looks like I won't be able to transfer my content since I built it on their site with their templates.

Shivansh
Shivansh
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

5.0
Reviewed on 5/11/2022

Tool with a ton of features but extremely EXPENSIVE!!!

Overall, other than the pricing and a few lags here and there, Kajabi is a good platform overall.

Pros

Honestly, Kajabi is a powerful tool for courses, emails, website management, memberships, and just anything and everything along these lines. I started using Kajabi as a course platform for offering education to my audience and nurturing them...and later, we started using it as a company. Customer support is great as well and we didn't have any issues performance-wise.

Cons

The differentiator was pricing. When there are other tools (say Systeme or Landingi) offering similar (and more) solutions for a very low and affordable price, Kajabi needs to rethink its pricing model. I'd not recommend Kajabi to people who are just starting out with an online business plan.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 18/05/2020

Makes running an online biz a breeze

We're so happy to host our course and membership on Kajabi and will stay with them for years to come. So beautiful and clean looking.

Pros

Years ago when we started out, my husband was trying to build our website from scratch using Wordpress plugins. He was pulling all nighters and pulling his hair out...but still was falling behind deadlines and the site looked like crap. Enter stage left, Kajabi, and all our problems were solved. INSTANT profressionalism given to us from their fresh and clean layout and look.

Cons

The ONE con I've got is that they don't have any way for the community to really engage inside Kajabi. So our course students and Academy subscription members aren't engaging inside it...and we have to use Facebook instead, which I think we all have a love/hate with these days.

Alternatives Considered

Thinkific

Reasons for Choosing Kajabi

HEADACHE, time saving, easy

Switched From

LearnDash

Reasons for Switching to Kajabi

SOOOO much more professional looking
Stefanie
Stefanie
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5.0
Reviewed on 13/05/2022

Kajabi for Coaches

My overall experience was great even with all the work I did in the free trial and could not stay. I recommend Kajabi for coaches at a intermediate and advance stage of coaching. But I do recommend kajabi for beginner coaches who I feel can take up their business to afford Kajabi and all of it's amazing features.

Pros

I love everything on Kajabi and what they have for coaches making it am easy all-in-one platform for coaching and courses. As a coach it's the ideal software to keep it all in one software house.

Cons

There were still a few limitations that I could do with out and still love Kajabi as a whole. What made decided on a different software was the price. Kajabi is not for beginners coaches. I feel Kajabi is better suited for coaches and course creators with residual income even with the most basic plan.

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