About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries. This vast experience helped us perfect Act! Premium with the most ideal feature set and almost no learning curve.
Act! Software - Rich contact management
Act! Software - Customizable Dashboard
Act! Software - Opportunity details for every deal
Act! Software - Power Marketing Automation – Real-time results
Act! video
Act! Software - Rich contact management - thumbnail
Act! Software - Customizable Dashboard - thumbnail
Act! Software - Opportunity details for every deal - thumbnail
Act! Software - Power Marketing Automation – Real-time results - thumbnail

Act! pricing

Act! does not have a free version but does offer a free trial. Act! paid version starts at US$30.00/month.

Starting Price:
US$30.00/month
Pricing Details:
Act! Premium Desktop (On-Premises) $37.50/mo/user billed annually, Act! Premium Cloud $30/mo/user billed annually
Free Version:
No
Free trial:
Yes

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Act! Reviews

Feature rating

Value for Money
3.7
Functionality
3.7
Ease of Use
3.7
Customer Support
3.3
5 reviews of 670 View all reviews
Thomas O.
  • Industry: Pharmaceuticals
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
2

5
Reviewed on 7/05/2018

Love the ease of use for both entering data and retrieving info

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Paul B.
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 31/10/2019

A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER

We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom

Pros

I like the fact that a team of 5 can share effectively in real time, I like the ease of changing layouts and adding fields, and with Seamless the ablity to easily prdcue high quality documenation. It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing

Cons

There are many things I think we could do to be more productive but can't, and we do see fields being changed or lost "by themselves". The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.

Alternatives Considered

GoldMine Premium Edition and Salesforce Sales Cloud

Reasons for Switching to Act!

Much better value for money, and lower overall overheads meant better for us as a asmall business
Kari S.
  • Industry: Construction
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 5/05/2022

Use ACT! to Manage Your Customer Database and Sales

Well, being a user since 1990, I'd say I am all for the ACT! Database experience and usage!

Pros

I have used this produce since the 90s and its consistency of value has remained. It's easy to use after learning just a few basics. Reports are easy to generate and are customizable to your field.

Cons

Only that it did not link to specialized software I was using in the field.

Response from Act!

Thank you Kari, for your feedback. We love our customers and appreciate the opportunity to hear about how they use Act!.

Replied 10/05/2022
Mark O.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
4
Customer Support
1

3
Reviewed on 20/06/2022

Product not being sold as described

Great product but absolutely dreadful product development team.

Pros

Contact management, diary management, Opportunity management.

Cons

I need my CRM to integrate with Google so that potential customers can book appointments with me. The software is sold with Google synchronisation. I even asked if the software would synchronise with Google. 4 months later the software still does not synchronise and they cannot give any answer as to when it will be fixed. No worries I think, I could synchronise with Microsoft's Outlook instead… Except that doesn't work either!

Rick K.
  • Industry: Construction
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
0

5
Reviewed on 25/03/2022

ACT was the best back in the day

It was a great program at the time. I really liked it but grew out of it when it wasn't being updated as quickly as the rest of the internet.

Pros

I loved ACT when I used to use it. It was by far the best CRM at the time.

Cons

Last time I used ACT and granted it was many years ago, it wasn't cloud based. At one point my computer crashed and I lost my entire ACT database that hadn't been backed up in the last few weeks. I was devastated and decided I had to switch to something that was in the cloud.

Response from Act!

Hi Rick, Thank you for your review and feedback! We love hearing from our customers and hope you'll check out our Act! cloud platform at https://act.com/customizable-crm-and-marketing-automation/.
Kind regards,
The Act! Team

Replied 29/03/2022

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