--- description: Review of Act! Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Act! | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Contact Management Software](/directory/434/contact-management/software) > [Act\!](/software/3259/act-crm) # Act\! Canonical: https://www.softwareadvice.co.nz/software/3259/act-crm Page: 1 / 39\ Next: [Next page](https://www.softwareadvice.co.nz/software/3259/act-crm?page=2) > Act\! is a Customer Relationship Management (CRM) and Marketing Automation platform designed for small and medium-sized businesses in industries such as insurance, financial services, and manufacturing. It helps businesses organize customer data and manage interactions through a centralized, user-friendly interface accessible both in the office and remotely. The platform includes features for managing customer data, integrating calendars and emails, tracking sales pipelines, creating interactive quotes, and taking payments. Users can organize calls, emails, notes, tasks, documents, and quotes in one location, with search tools to quickly find detailed customer information. It also offers email marketing tools for creating personalized campaigns, landing pages, forms, and automated workflows to engage with leads and customers. Act\! provides visual dashboards with insights into sales, marketing, and business performance metrics. These dashboards display real-time data to help users identify effective strategies and focus on key activities. Additional features include SMS text messaging, website chat, online appointment scheduling, project management tools, and a self-service customer portal. A mobile application allows users to access contacts and manage opportunities while working remotely. > > Verdict: Rated **3.9/5** by 937 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 937 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: Scottsdale, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: US$30.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! offers both cloud-based and on-premises CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs). - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Autoresponders - Batch Processing - CRM - Calendar Management - Calendar Sync - Calendar/Reminder System - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Contact Database ## Integrations (24 total) - BigCommerce - Dropbox - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Contact Management Software](https://www.softwareadvice.co.nz/directory/434/contact-management/software) ## Related Categories - [Contact Management Software](https://www.softwareadvice.co.nz/directory/434/contact-management/software) - [CRM Software for Startups](https://www.softwareadvice.co.nz/directory/3235/startup/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) - [Insurance CRM Software](https://www.softwareadvice.co.nz/directory/342/insurance-crm/software) ## Alternatives 1. [HubSpot CRM](https://www.softwareadvice.co.nz/software/1854/hubspot) — 4.5/5 (4491 reviews) 2. [Salesforce Sales Cloud](https://www.softwareadvice.co.nz/software/2764/salesforce-sales-cloud) — 4.4/5 (18812 reviews) 3. [Zoho CRM](https://www.softwareadvice.co.nz/software/392464/zoho-crm) — 4.3/5 (7003 reviews) 4. [Kylas Sales CRM](https://www.softwareadvice.co.nz/software/216694/kylas) — 4.8/5 (625 reviews) 5. [Bigin by Zoho CRM](https://www.softwareadvice.co.nz/software/392397/bigin-by-zoho-crm) — 4.7/5 (744 reviews) ## Reviews ### "Great TECH-Support, and I’m looking for a replacement for ACT\!" — 5.0/5 > **Steve** | *30 August 2026* | Individual & Family Services | Recommendation rating: 7.0/10 > > **Pros**: Ability to make compelling email templates to send to customers. Also ability to customize screens with custom fields and to have dynamic groups. > > **Cons**: As a 30-year Customer, I was disappointed when new pricing came into effect a couple of years ago and removed the AMA features I was used to (DRIP with conditional sending of subsequent templates) No way to treat a long-term customer\! Annother sticking point is that AMA stopped working because I wasn’t aware I had to do an upgrade. My license was fully paid up and I did not see any communications from the company about the necessary upgrade or else ACT\! AMA wouldn’t work. As a result, it wasn’t until I needed to use it that I found out it wouldn’t work. Bad timing\! I had a deadline to meet and I had no clue why AMA would not work. It wasn’t until I called Technical Support that the issue was resolved. I AM RESEARCHING FOR A SUITABLE REPLACEMENT FOR ACT\! > > Once I got my product upgraded with excellent TECH-Support Rep I was happy to get back to using the product the way I’m used to, with reduced functionality. Still wish I didn’t have to pay much more money for functionality I used to have under my previous price plan. Makes me feel like there’s no acknowledgement of being a customer for over 30 years. ----- ### "Seems great, if I can get it to do the things I was told it would." — 4.0/5 > **Larah** | *17 August 2026* | Hospitality | Recommendation rating: 5.0/10 > > **Pros**: What I liked most would be the ability to integrate multiple functionalities into a single CRM, such as marketing, email tracking, etch. My initial salesperson was great and after I spoke to a couple of people I got a great person to help with designing my CRM to fit my needs. > > **Cons**: My initial onboarding person I was assigned was unfamiliar with my industry and it was very offputting when I just investing $720 under the impression it was customizable to what I needed. However I found it was I just had to pay again to receive the assistance I needed. > > So far I am on the fence, I have had great experiences with 3 people and not so great with 2. I tthink my final decision will be determined once I speak to the person who is building out the system to fit my needs. ----- ### "ACT cloud for Marketing" — 5.0/5 > **Tracy** | *12 June 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client. > > **Cons**: ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting. > > ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM. ----- ### "Superb system with a few minor niggles" — 4.0/5 > **Clive** | *16 July 2026* | Legal Services | Recommendation rating: 9.0/10 > > **Pros**: When deciding to go down the path of a CRM I did exhaustive research and did try a couple. However the ease of use and the ability to adjust the layout to my own requirements won me over. Cost wise, it is not the cheapest, but definitely worth the price. The sales team have been a great help, once you start down this path, you will need their support to start with. > > **Cons**: Act\! does not interact with the new Outlook email system, this means that if you rely on meetings etc being automatically confirmed with your client, you will need to do this manually. Customer support is a weaker link, there are many on-line tutorials, but sometimes you just need a quick chat to solve an issue, however you keep being referred to an additional cost in a support package. > > I enjoy working with this system, and once integrated into you process', it is impossible to think of how it used to be\! Apart from the minor niggles, Act\! is definitely worth a closer look. ----- ### "Great Sales Tool\!\!" — 5.0/5 > **Mike** | *11 August 2026* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: I like the ease of ACT\! Once you get the hang of the service it is great to use, the price is very nice for the annual fee. > > **Cons**: The beginning trying to navigate is a little hard but the videos and customer service is very helpful > > My overall experience for the past 8 years is that it has been a great tool to keep my customer contacts, quotes and PO's organized and can easily look back when i am going into a customer on the previous equipment we have worked with them on. It has helped with the sales alot\!\! ----- Page: 1 / 39\ Next: [Next page](https://www.softwareadvice.co.nz/software/3259/act-crm?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/3259/act-crm) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data