About Typeform

Typeform is an interactive data collection tool that lets you create forms, surveys, and quizzes that people enjoy answering. By asking questions one at a time, you get more thoughtful responses and higher completion rates. Plus, Typeform’s conditional logic lets you build unique journeys, giving each respondent a personalized experience. Keep audiences interested with beautifully designed templates, a sleek interface and a complete media library. 

 But it doesn't stop there. Typeform offers a range of features to supercharge your data collection efforts. Integrate your forms with your favorite tools and automate workflows to save time and increase efficiency. Robust analytics get you valuable insights to make data-driven decisions. From lead generation and customer feedback to event registrations and employee surveys, Typeform is your all-in-one solution to grow your business.
Typeform Software - Typeform quiz maker
Typeform Software - Typeform form builder
Typeform Software - Typeform survey builder
Typeform video
Typeform Software - Typeform quiz maker - thumbnail
Typeform Software - Typeform form builder - thumbnail
Typeform Software - Typeform survey builder - thumbnail

Typeform pricing

Typeform has a free version and offers a free trial. Typeform paid version starts at US$29.00/month.

Starting Price:
US$29.00/month See pricing details
Free Version:
Yes
Free trial:
Yes

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Typeform Reviews

Overall rating

4.7
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Feature rating

Value for Money
4.2
Functionality
4.5
Ease of Use
4.6
Customer Support
4.4
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All Typeform Reviews

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899 reviews
Samuel
Samuel
  • Industry: Logistics & Supply Chain
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
4

4.0
Reviewed on 4/01/2025

Incredible form builder

Typeform makes it smooth to build forms in my website, I will recommend for web developers and technical users

Pros

It help build technical forms in a very short time

Cons

It's kind of complicated to use for someone without technical experience, especially the code embedding in source code

Sarah
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 21/10/2024

Makes the complex, simple

Proven to be a game-changer for creating engaging, dynamic surveys. The standout feature, especially for researchers, is the ease with which you can implement logic jumps to reroute respondents through different paths based on their answers. This functionality allows for the creation of complex, tailored surveys that feel personal and relevant to each participant, enabling me to gather more nuanced and specific insights from different respondent segments.
Typeform’s real-time data sharing via live links has been incredibly useful for keeping stakeholders informed while the surveys are still open. Stakeholders can check progress and view preliminary insights as they unfold, which promotes transparency and ensures continuous engagement throughout the research process.

Pros

Typeform excels in allowing you to add logic that reroutes respondents based on their answers. This is perfect for tailoring surveys to different audience segments or guiding participants through more complex decision trees without overwhelming them. It helps capture richer data by asking the right follow-up questions based on each user’s input.
Real-Time Data Sharing: You can share live links to survey results while the survey is still active, allowing stakeholders to monitor responses as they come in. This real-time insight fosters early discussions and alignment on key findings while the data collection process is ongoing.

Cons

Typeform provides some reporting and analytics, but for UX researchers needing deep analysis, exporting data to external tools like Google Sheets for further analysis is necessary.

Tom
  • Industry: Leisure, Travel & Tourism
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Features
3
Ease of Use
5
Customer Support
3

3.0
Reviewed on 9/01/2025

Good CX, But Pricey

Typeform is a great product for look and feel, it's relatively simple to use and can easily be deployed. It is quite difficult / inflexible when it comes to managing workflows and it is also super expensive if you want a decent number of responses to your forms, even as a Non-Profit.

Pros

The platform looks great to customers and is an excellent tool for encouraging completion of forms

Cons

It is relatively inflexible in what you are able to do with it vs competitors, and it is quite significantly more expensive too

Gabriela
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
4

3.0
Reviewed on 25/11/2024

An outstanding tool with room to grow for complex-volume forms

My overall experience with Typeform has been positive, especially due to its intuitive design, ease of use and ability to create visually appealing, engaging forms. It excels in providing a smooth, user-friendly experience for both creators and respondents.

However, when working with a high volume of projects or complex workflows, certain limitations become apparent. The lack of advanced organizational tools, such as drag-and-drop functionality for duplicating projects across folders, can slow down productivity. I think something similar happen with the absence of bulk editing options for text or global settings for slides that can make repetitive tasks more tedious.

Pros

It makes simple the creation of form with pre-made templates, renponsiveness and appealing layout.

Cons

What I liked least about Typeform is the lack of more advanced drag-and-drop options, especially for duplicating projects across different folders. For those of us working with a high volume of projects, having this feature would save a lot of time and make organization much smoother.

Additionally, it would be great to have more text-editing options, such as bulk find-and-replace for words or phrases, as well as more global settings that apply to all slides instead of adjusting each slide individually.

Alternatives Considered

Google Forms

Reasons for Switching to Typeform

Typeform allows the creation of more clean and visually engaging and interactive forms. The use of a more conversational, one-question-at-a-time format, feels more engaging for respondents (beacause at the same time' it's less overwhelming). This leads to higher completion rates and a better user experience, especially when gathering in-depth data or feedback. Google Forms follows a traditional, list-based approach, which can feel more static and visually boring.
latoya
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 7/10/2024

Client Screening Automation

I use typeform to screen new clients. It has helped tremendously because it minimizes the need for me to physically ask them the questions on the typeform. I can sort clients and review the data to help market.

Pros

The ease of use. It's so user friendly and they update the software regularly.

Cons

It could load a little faster. But in all honesty, it's an overall great software.

Alternatives Considered

Google Forms

Reasons for Choosing Typeform

this had more customization than google forms which was what i needed

Switched From

Google Forms

Reasons for Switching to Typeform

i was able to customize this and do the jump sequencing which i really liked
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 27/11/2024

Worth the money for short campaigns

It's one of those rare applications that are just fun to use like a Miro and Notion. When you discover it's part of your tech stack - you're excited. I love that.

Pros

Typeform is the best survey tool out there. It's easy to setup, fun to customize, and very enjoyable for users to fill out. I use it for technical challenges as well, and our applicants have mentioned they've enjoyed their experience as well.

Cons

It's quite expensive, but it's worth the cost for short campaigns. I wouldn't commit to paying for this long-term when there's many other tools in your tech stack that you need to account for. There's many free options out there like Google Forms, or slightly cheaper tools like Survey Monkey.

Alternatives Considered

SurveyMonkey

Reasons for Switching to Typeform

It's just better in every way from UI to overall functionality
Zachary
Zachary
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
2
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 2/07/2024

Great but not the best!

Generally great! Preferred it to all the other form builders, even the legacy ones! Until I found FilOut

Pros

One of the TOP form builders available. Easy to use, easy to make beautiful interactive forms. The UI & UX are great as well. Fairly customizable

Cons

Far too expensive compared to FilOut! Their pricing is not bad compared to many of their competitors. However, it is up to you to look into those companies yourself. And you'll find they all have way more features.
That being said, if your going to spend upwards of $59/month on your form builder, you should be getting more features like HubSpot, SalesForce, or MailChimp with WP Forms or Gravity

Josh
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 1/02/2025

Typeform is the Industry Leader in Conversational Forms for a Reason

Typeform is a great platform to conduct surveys, create quizzes, and generate leads.

Pros

Typeform is the industry leader when it comes to conversational forms

Cons

The only downside to using Typeform is the cost at scale

Alternatives Considered

Formaloo

Reasons for Switching to Typeform

I love so much about Typeform, but on a budget, Formaloo would be a better choice.
Sam
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 26/10/2024

Good for feedback forms!

Pros

TypeForm has an amazing User Interface and makes my forms look amazing.

Cons

The pricing is not easily scalable for smaller businesses.

Torlock
  • Industry: Computer Hardware
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 5/01/2025

Great product, fantastic UI and packed with features

Great experience overall, very well made product and the UI is refreshingly good

Pros

Great UI, ease of use and the ability to make complex form logic. Also the ability to point the form to a Web request endpoint is much better than the competition.

Cons

Not anything in particular, could only hope for cheaper pricing

Alternatives Considered

SurveyMonkey

Reasons for Switching to Typeform

Much better features and the Typeform UI
Anastasia
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 18/07/2024

Simple Tool for Creating Surveys of All Kinds

We use Typeform for all kinds of surveys and collecting user feedback for our products. It's an all around great and simple tool that allows you to quickly put together surveys, preview them in real time, customise the appearance and the conditional logic as well as use a variety of question types. You can analyse your survey results with the in-built analytics and organise your past surveys into folders. We have so far been satisfied with this product.

Pros

Typeform is very easy to use and has a highly intuitive interface. This allows you to create surveys within a few minutes, using a variety of question types that can be easily customised. It's also helpful for analysing survey results, providing both an overview of the results and a table with all the answers, which can easily be exported and filtered using tags.

Cons

Although you can easily embed Typeform surveys into emails, they don't always look very elegant there, but that can be solved with further customisation and adjusting the code.

Brittany
  • Industry: Real Estate
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 3/11/2024

Can't work without Typeform

It's dead simple to use and lets me create interactive forms that are a joy to fill out. Forget those boring old questionnaires, Typeform's got everything I need to make engaging forms that grab people's attention and boost my marketing campaigns.

Pros

This is my go-to form creation tool, mate! Love the modern design and interactive features, it's a beaut.

Cons

Well, except maybe it could have a few more advanced features in the free version.

Verified Reviewer
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 24/06/2024

Great-looking forms to collect more data

Although we usually use other options due to organization's policies, I prefer using Typeform when we have a survey in which I would like to make the users more prone to answer and have higher rates. Since the questions are so well presented in this tool, and users can focus one question at a time, it has proven to us to make the survey respndents more satissfied and thus we get more answers. Also, it allows you to integrate with your branding really well, as it's minimalistic in nature and provides different options for questions that you can include, not only standard checkboxes or radio buttons.

Pros

The biggest advantage of Typeform is the great look and the smooth experience it gives to your users. So, it makes your forms fit with the brand image and not be 'just another boring survey'. The fact that when filling out the forms you get clear focus on the question and really user inteface for navigation helps get the completion rates a bit higher than with an average-loooking survey.

Cons

Pricing might be a bit steep for small educational providers who do not use it very often, but I guess it's worth it.

Cristina
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 16/12/2024

Best tool for survey

I use it routinely with customer and student feedback questionnaires, to gather ideas, etc.

Pros

For me the best tool for doing online surveys. Easy and fast to use.

Cons

The best options in the pro account. But to test the platform, the basic form works very well

Alternatives Considered

Google Forms

Reasons for Choosing Typeform

Typeform is more useful and cool design.

Switched From

Google Forms

Reasons for Switching to Typeform

Typeform is more useful and cool design.
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 18/06/2024

Incredible tool for form creation

Pros

The drag-and-drop feature is so helpful especially when there's a survey and form that needs immediate response. Customizing it according to our brand guidelines is easy and not as complex as other tools.

Cons

It's a bit costly for me, especially when I want to use other features, but so far, the free version is enough for what I need.

Douarou
  • Industry: Music
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 26/10/2024

Typform review

Easy to create best opinions to control all

Pros

Is the ideal software to understand customers

Cons

Best to create best content and know feedback from customers

Valerie
  • Industry: Environmental Services
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
3

4.0
Reviewed on 22/09/2024

Better than Google forms

Easier to fill out than Google forms and more accessible too

Pros

You can key in choices rather than just selecting. Also you can pick more than one answer

Cons

Nothing I think it is one of the better survey tools

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 19/06/2024

Love Typeform but the pricing is atrocious

Pros

It's the best way to create engaging submission forms. Typeforms are modern and make the submission experience fun.

Cons

The pricing. It's the main reason I don't use it anymore.

Madeline
  • Industry: Public Relations & Communications
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 2/11/2023

Our surveys and outreach have become much more engaging ever since we started using Typeform

Our company has used survey platforms before in the past, but Typeform has been by far the easiest for both us and our clients to use. We've gotten such better feedback and engagement, and it's all due to the simple change of having made the switchover. I highly recommend Typeform.

Pros

I really like how user-friendly Typeform is. I think it's a brand that many people are aware of at this point, and when people open up forms or surveys with "Typeform" in the title/email/outreach doc, they understand that they're about to use a very simple and straightforward platform. I think that's the number 1 think above all that I like about it - both our company and our customers know what they'll be getting.

Cons

I feel it could be a little bit more sophisticated in how it can be customized, but again, it's possible I haven't delved into all of it's unique features yet.

Lorenzo
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

4.0
Reviewed on 29/10/2024

A little pricey, yet worth it

Pros

It has great feedback management, offers custom branding and integrates well with websites

Cons

The free trial offers only 10 submissions per month, which is too little even for beginners

Kevin
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 3/10/2024

Great for form collection with sharp presentation

If you don't recognize Typeform by its brand name, you would certainly recognize the product. Sleek, line-by-line forms. Many of our clients really like the product.

Pros

Survey response tech with very cool packaging. It makes your form feel sleek.

Cons

A little expensive and limited for what it is.

hm
  • Industry: Media Production
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 11/07/2023

An interactive Form or Survey builder with tons of functionality!

As a customer-oriented business, I always need to be connected and get customer feedback. Typeform has made this tiresome job into a very interactive one. The attractive design and easy operation of Typeforrm can easily attract my customer to give feedback. It is a real boost to my Business.

Pros

Typeform is a very dynamic drag-and-drop form and survey builder. I like its design and logic. It has almost all the necessary question types. I also like the Net Promoter Score and the Payment type question. Visual logic or logic flow is very easy to understand and has efficiency in functionality. Cookie consent and UTM tracking are awesome. Its automation and integration with the other apps work fantastic.

Cons

There are no major issues with Typeform. But there should be a little bit of improvement in logic flow. The pricing is also higher than other tools in the market, which is not convenient for small business owners like me

Antti
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 1/11/2024

Good tool for gathering data

Easy to use too that helps you to do simple research even with the free version.

Pros

Easy to use UI, excellent tool for gathering feedback and having all the results in one place and well formatted.

Cons

One could argue that the pricing is a bit off, since there is a lot of tools that can fulfill the same job.

Verified Reviewer
  • Industry: Information Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
2
Ease of Use
5
Customer Support
2

4.0
Reviewed on 7/08/2023

Disruptive product at their moment

Pros

Ease of use and personalisation of forms

Cons

Pricing updates constantly and the features have been the same for a long time

Alternatives Considered

Pointerpro and Paperform

Reasons for Choosing Typeform

Ease of use
Charles
  • Industry: Research
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

4.0
Reviewed on 13/10/2023

Good with checking errors and validating data

We usually need many data collection and entry tools to capture a broad range of market research data. We recently tried Typeform and it offers a few benefits we miss on other tools such the ability to choose the range within which the data responses from clients should fall. Although we are yet to learn how everything works, it is quite useful. So our experience is generally positive.

Pros

I like Typeform because creating a survey is easy and straightforward because of the drag-and-drop function. It supports many question types including rating scales that target respondents can understand and answer. I also Typeform because it is easy to avoid errors by validating the data by setting numerical range restrictions.

Cons

The subscription plan is designed in such a way that you will always want the higher plan, from the free plan to basic, plus, business and enterprise. Some users would appreciate a tool that offers every feature missing in the free plan after subscription. It relies on the internet to collect, store, manage, and analyze data. It requires learning because I am still yet to learn how to utilize all its functions.

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