---
description: Review of MAAS Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: MAAS | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/4398/mobile-marketing/software) > [MAAS](/software/323739/maas)

# MAAS

Canonical: https://www.softwareadvice.co.nz/software/323739/maas

> Affle’s MAAS platform is geared toward mobile advertisers with a view to growing their userbase and boosting user acquisition (UA) through app stores, programmatic platforms, and integrated publishers. It takes a three-pronged approach to boost the user’s audience by focusing on precision targeting, creative optimization, and KPI reporting. 

The software suite includes mDMP, a customer intelligence database of over 2.1 billion profiled devices, and mDSP, which connects to SSPs and publishers and uses predictive and look-alike targeting. It then drills down on higher quality leads using mFaaS, a machine learning fraud detection system that weeds out click fraud, bots, VPN, fake users, etc. Users can then carry out an analysis of leads from across channels and platforms using the mInsight reporting tool, with a summary of clicks, installs, registrations, purchases, spend, eCPI, and eCPA for every campaign.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Affle
- **Founded**: 2007

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: Singapore

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software)

## Related Categories

- [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software)
- [Ad Server Software](https://www.softwareadvice.co.nz/directory/4716/ad-server/software)

## Alternatives

1. [Jira](https://www.softwareadvice.co.nz/software/4315/jira) — 4.4/5 (15314 reviews)
2. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews)
3. [Wati](https://www.softwareadvice.co.nz/software/430256/wati) — 4.6/5 (202 reviews)
4. [Appy Pie](https://www.softwareadvice.co.nz/software/433955/appy-pie) — 4.6/5 (1389 reviews)
5. [EZ Texting](https://www.softwareadvice.co.nz/software/175675/ez-texting) — 4.4/5 (245 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/323739/maas)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/ad-server/maas-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/323739/maas> |
| en-GB | <https://www.softwareadvice.co.uk/software/323739/maas> |
| en-IE | <https://www.softwareadvice.ie/software/323739/maas> |
| en-NZ | <https://www.softwareadvice.co.nz/software/323739/maas> |

-----

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