---
description: Review of StoryTap Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: StoryTap | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# StoryTap

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> StoryTap is an AI-powered video testimonial platform that makes it easy for businesses of all sizes to collect, create, and share authentic videos. From testimonial videos (basic design to high design, auto-edited) to product reviews, sizzle reels, and social storytelling, StoryTap provides the flexibility, scalability, and results that modern brands need.&#10;&#10;1. Video Testimonials&#10;&#10;Capture authentic customer, employee, or community stories with guided prompts that make recording simple.&#10;&#10;Videos can be produced at different levels of polish—from basic design for quick turnaround to high design, fully branded and customized.&#10;&#10;Built-in auto-editing ensures videos are production-ready without heavy manual work.&#10;&#10;Ideal for building trust, humanizing your brand, and showcasing first-person experiences.&#10;&#10;2. Product Video Reviews&#10;&#10;Collect authentic reviews directly from customers who use your products.&#10;&#10;Showcase these reviews on product pages, e-commerce sites, and campaigns.&#10;&#10;Help shoppers make confident decisions by showing real people explaining what they love.&#10;&#10;3. Social Content Stories (with Social Reminders)&#10;&#10;Invite your community to create short, shareable stories for social media.&#10;&#10;Built-in reminders make it easy for contributors to complete submissions on time.&#10;&#10;Videos are formatted for TikTok, Instagram, LinkedIn, Facebook, and other platforms.&#10;&#10;Perfect for filling your social content pipeline with authentic, brand-ready stories.&#10;&#10;4. Video for Google Business Profiles \&amp; Google Reviews (PRIVATE BETA)&#10;&#10;Enable customers to leave video reviews directly on Google Business Profiles.&#10;&#10;Boost visibility, stand out from competitors, and drive more clicks with authentic, on-camera voices.&#10;&#10;Combine written reviews with video testimonials for Google Reviews to increase trust and credibility.&#10;&#10;Currently available in PRIVATE BETA for select partners.&#10;&#10;5. Video Editor for Sizzle Reels&#10;&#10;Easily repurpose collected content into sizzle reels for campaigns, events, or social highlights.&#10;&#10;Drag-and-drop functionality for fast, branded compilations.&#10;&#10;Create dynamic, engaging video reels without needing advanced editing software.&#10;&#10;6. Self-Serve Platform&#10;&#10;Manage campaigns, invite contributors, and publish videos directly from your StoryTap dashboard.&#10;&#10;Easy for entrepreneurs, startups, and small businesses to get started without technical skills.&#10;&#10;Contributors can record from any device with intuitive prompts, re-record options, and guided scripting.&#10;&#10;7. White-Glove Managed Service&#10;&#10;For enterprises and organizations that need full-service support, StoryTap provides a managed solution.&#10;&#10;Our team handles campaign setup, invites, moderation, video branding, and distribution.&#10;&#10;Multi-language moderation is available to support global brands.&#10;&#10;8. Hybrid “Step-In” Support&#10;&#10;Add flexible hours when your internal team is busy.&#10;&#10;Get expert help with campaign design, video moderation, or publishing strategy—only when you need it.&#10;&#10;9. Video Branding \&amp; Customization&#10;&#10;Apply your brand elements—logos, colors, fonts, and design templates.&#10;&#10;Ensure every testimonial video, product review, or social story feels consistent and professional.&#10;&#10;Options for basic-to-high design let you scale affordably without sacrificing quality.&#10;&#10;10. Analytics \&amp; Insights&#10;&#10;Monitor video performance across web, social, and Google.&#10;&#10;Understand which testimonials drive the most engagement and conversions.&#10;&#10;Gather insights into customer sentiment and campaign ROI.&#10;&#10;Who We Serve&#10;StoryTap serves entrepreneurs, nonprofits, and enterprises across industries like retail, SaaS, education, healthcare, and consumer goods. Trusted by organizations including AAA, TELUS, Samsung, Danone, UCLA Anderson, and The Forum, StoryTap helps brands unlock libraries of authentic video testimonials, reviews, and stories that accelerate growth.
> 
> Verdict: Rated **5.0/5** by 11 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 11 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: StoryTap
- **Founded**: 2014

## Commercial Context

- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Contact StoryTap for a demo and pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish
- **Available Countries**: Australia, Canada, United Kingdom, United States

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Brand Overlay
- Bulk Uploading
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Categorisation/Grouping
- Closed Captions
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Content Creation
- Content Library
- Content Management
- Conversion Tracking

## Integrations (2 total)

- CrowdTwist
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Reputation Management Software](https://www.softwareadvice.co.nz/directory/4509/reputation-management/software)

## Related Categories

- [Reputation Management Software](https://www.softwareadvice.co.nz/directory/4509/reputation-management/software)
- [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software)
- [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software)
- [Content Marketing Software](https://www.softwareadvice.co.nz/directory/1839/content/software)
- [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software)

## Alternatives

1. [NiceJob](https://www.softwareadvice.co.nz/software/67333/nicejob) — 4.9/5 (202 reviews)
2. [Yotpo](https://www.softwareadvice.co.nz/software/40815/yotpo) — 4.5/5 (375 reviews)
3. [Thryv](https://www.softwareadvice.co.nz/software/66581/thryv) — 4.2/5 (505 reviews)
4. [monday.com](https://www.softwareadvice.co.nz/software/131008/monday-com) — 4.6/5 (5726 reviews)
5. [Marketing 360](https://www.softwareadvice.co.nz/software/141364/marketing-360) — 4.5/5 (1132 reviews)

## Reviews

### "Give your community a voice" — 5.0/5

> **Elijah** | *24 August 2020* | Nonprofit Organisation Management | Recommendation rating: 9.0/10
> 
> **Pros**: I used Storytap for a campaign with my \#Tech4Good meetup volunteers. Each member recorded a 2 minute clip with tips to our membership for working from home during COVID-19.&#10;&#10;The process was very simple for the end users —  the storyguide ensured I received videos in a usable format and the full access to the video clips gave me flexibility for using the clips anywhere.
> 
> **Cons**: Some video clips had low audio levels because of user error —  if the software was able to give warnings based on low audio recording levels or bad lighting that would improve the quality of the video clips collected.
> 
> I LOVED using storytap —  it solved my "no events during COVID-19" problem. It provided me with weeks of unique community-driven content that allowed me to grow my community and keep my volunteers engaged.

-----

### "No Substitute for Creating Content at Scale" — 5.0/5

> **Samantha** | *2 November 2021* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: I don't know of any other software that can generate this much content so quickly. I think that's the most valuable feature of StoryTap. Secondly, the data reports that synthesize all the data points makes decision-making so easy and saves so much time internally. And of course, the Support team they provide to help guide you through template creation, website placement, etc. is incredibly knowledgable and dedicated to helping your team achieve its goals.
> 
> **Cons**: There was nothing that really was a deal breaker. If StoryTap is looking to develop new features, I would recommend an editor/trimmer and continuing to focus on the sweet spot between mass production and customization. Maybe more self-serve?
> 
> Really great experience. I have since moved on from Anderson, but would love to work with them again if the opportunity arises.

-----

### "Easy to use for a social media manager on the periphery of the project" — 5.0/5

> **Andrew** | *26 October 2021* | Higher Education | Recommendation rating: 8.0/10
> 
> **Pros**: I think the ease of the platform combined with the support of our rep. has made using StoryTap so great, and uniquely different from other platforms. I'm able to come in as a I need at any time of the user journey and pull videos (full or in segments) to upload to social. On the few moments I need assistance, I'm able to get immediate help from our rep and she's been so great, before, during, and after we launched.
> 
> **Cons**: My only complaint is something that I recently learned the trick to, so it's not really a complaint as a user error and that is the storyline feature on the video information pop out. It starts the story prompt, and as someone who comes in looking for specific moments / clips I can share, I was hoping to see what's said without having to listen to each of them. I've since learned I can see that on the transcript tab. I guess it'd be nice to see them both, vs. separate, but otherwise I don't have critical feedback.
> 
> Overall this is a great tool to not only create video content but to store it. The premise is easy enough, but as someone who comes in and out of the process/ not involved in the recording of it, it's so easy to search and download videos. Your interface is so nice and smooth and it's really helped me share more stories with our digital audiences.

-----

### "Critical Platform For Success" — 5.0/5

> **Kaare** | *4 November 2021* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: -The external platform itself is sleek and aesthetically pleasing&#10;-The concierge services are invaluable in keeping our goals on track&#10;-The internal platform is simple and intuitive - it is very easy for us to get new technicians to leverage the program&#10;-Reporting provided through the platform is extremely helpful especially when cross referencing it
> 
> **Cons**: I would be very keen to see a product roadmap n future enhancements \&amp; development work. This type of strategic collaboration helps us work make the most out of the product \&amp; help us plan future projects.
> 
> StoryTap solved a fundamental challenge for our online content strategy and was easily able to slot into ecosystem and culture. StoryTap has been providing an innovative solution for our business and driven positive outcomes for our customers \&amp; business through its expertise in online content and brand management. The staff has a wonderful attitude and has gone above and beyond in helping us make the most out of the platform. In particular, Andrea, Louise, and Daniel have provided service above and beyond expectations and have kept us on track to meet business targets

-----

### "Good to have" — 5.0/5

> **Anita** | *26 October 2021* | Telecommunications | Recommendation rating: 9.0/10
> 
> **Pros**: I like how easy it is to use this platform to create and manage videos. The integration to my business was very smooth as well. The video created on this platform was very professional that the quality is comparable to studio production.
> 
> **Cons**: We got lots of suggestions to improve the current features and functionalities of this software. We look forward to seeing the changes soon.
> 
> The overall experience with StoryTap is positive. Their team members are really good and organized. I can feel that they genuinely care about achieving our business goal and making our business more successful. I really like working with them and look forward to producing more videos and seeing the impact we make to our customers' experience.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/317955/storytap)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/reputation-management/storytap-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/317955/storytap> |
| en-GB | <https://www.softwareadvice.co.uk/software/317955/storytap> |
| en-IE | <https://www.softwareadvice.ie/software/317955/storytap> |
| en-NZ | <https://www.softwareadvice.co.nz/software/317955/storytap> |

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