---
description: Review of BrightTALK Central Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: BrightTALK Central | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Live Streaming Software](/directory/4376/live-streaming/software) > [BrightTALK Central](/software/317953/brighttalk-channels)

# BrightTALK Central

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> BrightTALK Channels is a cloud-based webinar solution that helps businesses of all sizes with channel setup, live video streaming and lead management. Its key features include content analysis, video creation, intent tracking, pipeline management, content marketing and analytics. &#10;&#10;&#10;The application comes with a studio module which enables users to create campaigns, publish videos and measure conversions. With the AI-based targeting tool, teams can connect segmented audiences with trending topics. Further, marketing and sales teams can use this system to measure viewer engagement metrics and nurture leads.&#10;&#10;&#10;BrightTALK integrates with third-party applications such as Salesforce, Marketo, HubSpot, Pardot and Eloqua. The application is available on a monthly subscription and support is offered via chat.
> 
> Verdict: Rated **4.0/5** by 12 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 12 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 3.9/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: BrightTALK
- **Location**: San Francisco, US
- **Founded**: 2002

## Commercial Context

- **Starting Price**: US$500.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Billed annually in advance
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese
- **Available Countries**: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong SAR China, Iceland, India, Ireland, Israel, Italy, Japan, Liechtenstein and 17 more

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Audience Engagement
- CRM
- Call Recording
- Chat/Messaging
- Conferencing
- Contact Management
- Content Management
- Customisable Branding
- Customisable Templates
- Document Storage
- Electronic Hand Raising
- Email Reminders
- Engagement Tracking
- Event Management
- Event Scheduling
- File Sharing
- Interactive Content

## Integrations (8 total)

- Act-On
- Cloud Elements
- Google Sheets
- HubSpot Marketing Hub
- Marketo Engage
- Oracle Eloqua Marketing Automation
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Live Streaming Software](https://www.softwareadvice.co.nz/directory/4376/live-streaming/software)

## Related Categories

- [Live Streaming Software](https://www.softwareadvice.co.nz/directory/4376/live-streaming/software)
- [Webinar Software](https://www.softwareadvice.co.nz/directory/4561/webinar/software)
- [Web Conferencing Software](https://www.softwareadvice.co.nz/directory/3822/conference-calling/software)

## Alternatives

1. [Zoom Workplace](https://www.softwareadvice.co.nz/software/101384/zoom) — 4.6/5 (14581 reviews)
2. [Ecamm Live](https://www.softwareadvice.co.nz/software/115674/ecamm-live) — 4.8/5 (174 reviews)
3. [Ant Media Server](https://www.softwareadvice.co.nz/software/346570/ant-media-server) — 4.8/5 (124 reviews)
4. [Webex Suite](https://www.softwareadvice.co.nz/software/430596/webex) — 4.4/5 (7402 reviews)
5. [GoTo Webinar](https://www.softwareadvice.co.nz/software/363122/gotowebinar) — 4.5/5 (2073 reviews)

## Reviews

### "Great software, but not perfect" — 4.0/5

> **Jesse** | *13 September 2018* | Financial Services | Recommendation rating: 7.0/10
> 
> **Pros**: We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.
> 
> **Cons**: I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.

-----

### "A Review for BrightTALK Channels" — 5.0/5

> **Yong** | *9 January 2023* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
> 
> **Cons**: BrightTALK Channels is a great software, but not perfect.

-----

### "BrightTalk is just Ok" — 3.0/5

> **Francesca** | *5 December 2019* | Computer Software | Recommendation rating: 5.0/10
> 
> **Pros**: In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.
> 
> **Cons**: BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.
> 
> We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.

-----

### "Easy to use and very interactive" — 5.0/5

> **Elizabeth** | *17 June 2020* | Hospitality | Recommendation rating: 5.0/10
> 
> **Pros**: It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.
> 
> **Cons**: The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable

-----

### "Great webinar tool that gave us access to a built-in audience" — 5.0/5

> **Charles** | *7 November 2017* | Management Consulting | Recommendation rating: 10.0/10
> 
> **Pros**: We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
> 
> **Cons**: It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
> 
> We like having access to a built-in audience of HR people. It also curates other audiences besides HR.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/317953/brighttalk-channels)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/voip/brighttalk-channels-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/317953/brighttalk-channels> |
| en-GB | <https://www.softwareadvice.co.uk/software/317953/brighttalk-channels> |
| en-IE | <https://www.softwareadvice.ie/software/317953/brighttalk-channels> |
| en-NZ | <https://www.softwareadvice.co.nz/software/317953/brighttalk-channels> |

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