--- description: Review of Frase Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Frase | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Content Marketing Software](/directory/1839/content/software) > [Frase](/software/316777/frase) # Frase Canonical: https://www.softwareadvice.co.nz/software/316777/frase Page: 1 / 15\ Next: [Next page](https://www.softwareadvice.co.nz/software/316777/frase?page=2) > Frase is the always-on agentic SEO and GEO platform. Instead of juggling a writing tool, an SEO suite, an AI-visibility tracker, and a CMS that don't talk to each other, you run one platform with a single agent across the loop. It researches, writes, optimizes, publishes, monitors, and drafts fixes for your approval, so your content ranks on Google and gets cited by AI. The product runs on three layers. The Foundation is your content layer. Publish to WordPress, Sanity, Webflow, or Wix, or host natively on FraseCMS, built for AI visibility. Either way the agent works against the live page, so every update lands where your readers and AI engines find it. The Front door is Frase Answers, a conversational widget on your site where both visitors and AI engines engage your content directly. It answers real questions in the words people actually use and captures that demand as a first-party signal for your next round of content. The Engine is the loop the agent runs around it all. The loop starts with research and writing anchored in your brand's voice, DNA, and metrics, not generic AI output. From there the work gets optimized two ways at once: for Google rankings (SEO) and for citability by AI engines (GEO and AEO). You approve, and the agent publishes to your content layer. Then it watches. AI Search Tracking follows your presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews alongside your Google rankings, so you can see where you show up instead of guessing. When a page starts to decay, Content Guard catches it, drafts the fix, and republishes once you approve. The agent that writes a missing page is the same one that redrafts a slipping page, so detection and the correction are one motion. A human gates every publish. Frase is agent-native, with an API, MCP server, and CLI. It supports programmatic SEO, content clusters, content atomization, and brand governance, so growing teams and agencies can scale content that stays ranked and cited. Frase is trusted by thousands of teams and rated 4.8/5 on both G2 and Capterra, with customers including Oracle, GitLab, and Thomson Reuters, and is SOC 2, GDPR, and HIPAA-BAA compliant. > > Verdict: Rated **4.8/5** by 335 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 335 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.9/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Frase - **Founded**: 2016 ## Commercial Context - **Starting Price**: US$49.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Every plan includes the complete Frase Agent — research, optimization, AI visibility, site audits, publishing, and API. Choose the plan that matches your operation today. Scale any part of your plan as you grow. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: Danish, Dutch, English, Finnish, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 174 more ## Features - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Approval Process Control - Audience Targeting - Audit Management - Backlink Monitoring - Campaign Analytics - Categorisation/Grouping - Click Tracking - Competitive Analysis - Content Library - Content Management - Conversion Tracking - Customisable Branding - Customisable Templates - Dashboard - Data Import/Export - Data Visualisation ## Integrations (10 total) - GitHub - Google Docs - Google Search Console - Linear - Notion - Sanity - Slack - Webflow - Wix - WordPress ## Support Options - Email/Help Desk - Knowledge Base - Chat ## Category - [Content Marketing Software](https://www.softwareadvice.co.nz/directory/1839/content/software) ## Related Categories - [Content Marketing Software](https://www.softwareadvice.co.nz/directory/1839/content/software) - [SEO Software](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software) ## Alternatives 1. 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Then, you can rephrase and rearrange it, and build content with similar themes for your client's website. The value is that you can add new insights along the way - with references. For example, I take top search queries from Google Search Console and use those in Frase to build more content to support the organic rankings. The AI analysis of the documents is better than you might expect. This type of content building aligns with the other fantastic part of Frase - the intelligent answer assistants. I've used many of these and Frase adds the most value right out of the box. Frase indexes a site, and then you create categories of answers and questions, and the Answer Assistant gives visitors answers which you can fine-tune in the analytics. By rating, tuning and refining suddenly your visitors are getting real value - and you can also offer subscription forms under certain conditions. The Answer Assistant offers immediate out of the box value. But of course, if you put in the effort to tune it and refine the answers then you get much more value. Doing this fine-tuning is not necessarily easy - it takes thought and effort - but Frase makes it as easy as it can be. > > **Cons**: I have no real complaints, because the team is very responsive. The FAQs and some aspects of the system are not fully explained in the support documentation but it is being added to all the time. An evolving service always has a few hiccups, but in the end it is all heading in the right direction. No complaints. > > 1\. I use it to generate well-researched quality content, daily. This works exceptionally well and I am far more productive than how I Googled and assembled content before Frase. 2. I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in the answers. As content is updated I updated the Assistants and their questions and the answers, and cross-link related answers. This is like running an ads campaign and paying attention to the analytics during the campaign. That's how I get the best value from the Answer Assistant, and I have not really scratched the surface yet. ----- ### "Frase is the best choice for content marketing" — 5.0/5 > **Verified Reviewer** | *25 January 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: A multipurpose tool, Frase can be used to create content on the fly. By providing a topic score, it determines what type of content (article) to create, as well as how to contend with the competition. By comparing your content with the top 20 search results on Google, you can optimize the content you have already published. There are many AI Content Writers available on the market, but Frase is the cheapest software with all its features. Content can be written quickly and easily with it. > > **Cons**: There is not much bad you can say about Frase. One thing Frase can do to improve its usability is it should develop a built-in plagiarism checker. The other important feature it lacks is natural language processing. Frase should work on adding this feature to its software. The tool would be game-changing if it could be implemented. All except those missing features and some minor copywriting issues for content written with the Frase AI writing. > > Frase provides you with tools for analyzing the performance of your content and for optimizing your site for Google's algorithm. It is a comprehensive SEO tool that controls all aspects of optimizing and managing a website. The tool helps use track and monitor rankings, keywords, search results, and so much more. ----- ### "I wish I could've liked Frase more" — 3.0/5 > **Miki** | *16 July 2021* | Logistics & Supply Chain | Recommendation rating: 5.0/10 > > **Pros**: Frase can be one of the most affordable software available on the market as I got it from the Appsumo deal a while ago. It helps you save time in creating content. > > **Cons**: It is not the most user-friendly software. It's been quite difficult to utilise its full function for a beginner like myself. > > It can be your time-saver, but there is definitely a learning curve. I wish there would be more detailed instructions available for any users. ----- ### "An Awesome Tool For Content Optimization & SEO Optimized Content Generation" — 5.0/5 > **Verified Reviewer** | *4 November 2021* | Sports | Recommendation rating: 9.0/10 > > **Pros**: Blogging is all about contents and contents need to be targeted and optimized for search engine ranking. Frase exactly does that. Frase has made content optimization easy for me. It's most lovable feature is that, it creates content brief with one click. It analyses top 20 sites ranked for specific keywords and provide with a brief of what topics to cover, how much words the content should be, people also ask question's the content should contain, topic clusters to integrate in and its recent feature Ai writer has enabled me to get writing idea almost instantly while making content requirements for content. Another feature I like is Frase outline builder. I get related keywords for my content just by placing seed keyword in that section very easily. Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive more traffic and all your content that needs to be optimized. With Frase knowledge graph you can crawl your competitors website and find out content gap that must be filled to outrank competitor. It comes up with new releases every weak and its support team is quick and concise in replying any queries. In a word all content optimization features I get from Frase within a very reasonable price. > > **Cons**: The most important feature it misses is NLP. Frase should work to add NLP feature in its software. If they can, then this tool would be a game changer. Its Ai writing tool is not matured yet I found some copy writing issues for my content wrote with Frase Ai writing feature. It should develop a plagiarism checker to add an extra layer with its usability. > > My overall experience with Frase is good. Frase has enabled me to quickly discover the content brief, the topics I should cover in my blog and word count the content must have. Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions, topic clusters and statistics. I make sites to provide values to my readers. Frase helps me in this job effectively and efficiently. ----- ### "If you are create content for your blog you shouldn't skip this" — 5.0/5 > **Govind** | *8 September 2020* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: Frase.io is being used for our blog \[SENSITIVE CONTENT HIDDEN\] on a daily basis. Earlier we've had a standard template which the content writers would follow to the writer the article making it monotonous. It could be said purely for time-saving and to have an SOP but now that's no more the case. This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and interesting saving us from going bald elsewise we would have lost all by scratching our head during the ideation process. The AI saves you hours and the paid you would have spent elsewise researching. The content optimizer helps you improve your content for ranking based on the top 20 results of Google. > > **Cons**: Nothing so far. Yes, I have come across bugs, I think it was only once, however, the bottomline is that Frase it still young but compared to other SaaS products of the same age group it is way better. Having said that it has miles to go. > > We use Frase to research content (subtopics) for our blogs. It has become an integral part of our Content Writing SOP and content optimization (still checking the results to see if it actually helps) It also helps use with the content title, excerpts, etc by providing us a bird's-eye view of our competitors. ----- Page: 1 / 15\ Next: [Next page](https://www.softwareadvice.co.nz/software/316777/frase?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/316777/frase) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data