---
description: Review of YouScan Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: YouScan | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# YouScan

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> YouScan is an AI-powered social listening platform, designed to empower brands, agencies and startups in monitoring consumer opinions and mentions of their products or brand, thereby enabling the discovery of invaluable insights. The platform offers text, image, and sentiment analysis, trend detection, smart alerts, auto-categorization, spam filtering, visual insights, and recently announced – Insights Copilot, an intelligent social media listening AI Agent.&#10;&#10;By leveraging YouScan, marketers, researchers, CX experts, and PR professionals gain a comprehensive understanding of their customer base by delving into three pivotal aspects:&#10;&#10;1. "What they say"&#10;&#10;With the aid of YouScan's robust text analysis capabilities, particularly the integration of AI Agent – Insights Copilot, effortlessly comprehending consumer opinions about brands, competitors, and events becomes a reality.&#10;&#10;2. "What they do"&#10;&#10;YouScan's Visual Insights delve into the world of social media images, providing an in-depth analysis of real-life interactions between people and brands or products. This includes the identification of brand logos and the generation of automated reports infused with visual content analysis.&#10;&#10;3. "Who they are"&#10;&#10;YouScan's Audience Insights feature proves indispensable in understanding the demographics, interests, and occupations of people engaged in discussions pertaining to brands and various topics across social media platforms.&#10;&#10;Additionally, YouScan offers seamless integration with numerous third-party CRM, HelpDesk, and messenger applications, like Slack and Microsoft Teams. Comprehensive customer support is provided  through multiple channels, including phone, email, and extensive documentation.
> 
> Verdict: Rated **4.9/5** by 119 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 119 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: YouScan
- **Location**: Egkomi, Cyprus
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$499.00
- **Pricing model**: Other (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, English, Spanish, Ukrainian
- **Available Countries**: Albania, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria and 91 more

## Features

- @mentions
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Tracking
- Alerts/Notifications
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Benchmarking
- Boolean Search
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Charting
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Competitor Monitoring
- Content Management

## Integrations (8 total)

- Freshdesk
- HubSpot CRM
- Instagram
- Meta for Business
- Microsoft Teams
- Slack
- Twitter/X
- Zendesk Suite

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Monitoring Software](https://www.softwareadvice.co.nz/directory/4221/social-media-monitoring/software)

## Related Categories

- [Social Media Monitoring Software](https://www.softwareadvice.co.nz/directory/4221/social-media-monitoring/software)
- [Social Media Analytics Tools](https://www.softwareadvice.co.nz/directory/3525/social-media-analytics-tools/software)
- [Social Listening Tools](https://www.softwareadvice.co.nz/directory/4477/social-listening-tools/software)

## Alternatives

1. [Brandwatch](https://www.softwareadvice.co.nz/software/191170/brandwatch) — 4.2/5 (255 reviews)
2. [Infegy Atlas](https://www.softwareadvice.co.nz/software/126196/infegy-atlas) — 4.6/5 (83 reviews)
3. [Sprout Social](https://www.softwareadvice.co.nz/software/423495/sprout-social) — 4.4/5 (607 reviews)
4. [facelift](https://www.softwareadvice.co.nz/software/83880/facelift-cloud) — 4.4/5 (131 reviews)
5. [Clootrack](https://www.softwareadvice.co.nz/software/389628/clootrack) — 5.0/5 (16 reviews)

## Reviews

### "Indispensable Tool, Unparalleled Support" — 5.0/5

> **Leoné** | *6 November 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The feature set is where Youscan truly shines. The Insights Co-pilot is, without exaggeration, a game-changer. The ability to analyse images, the brilliant TikTok integration, and the sophisticated auto-categorisation have fundamentally changed not only the way we work but also the quality of our outputs. We are uncovering deeper, more nuanced insights from visual data and emerging platforms that were previously out of reach.
> 
> **Cons**: The platform interface has certain limitations, such as the inability to compare different date ranges.
> 
> Youscan has become an indispensable part of our daily workflow. From the very beginning, the platform impressed us with its ease of implementation. The interface is remarkably intuitive, allowing our team to get up and running with a minimal learning curve—a rare balance of power and simplicity.&#10;&#10;Our Customer Success Manager, \[sensitive content hidden\], is absolutely phenomenal. She is more than just a support contact; she's a true partner to our team. Her proactive check-ins, tailored training sessions, and incredible knowledge of the platform ensure we are always maximising its capabilities.&#10;&#10;&#10;What's more, the entire Youscan team genuinely listens. Our feedback is not only heard but actively implemented by the tech team, demonstrating a real commitment to client success. In a crowded market, Youscan distinguishes itself with a powerful platform and a customer-centric culture that is second to none. We cannot recommend it highly enough.

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### "Effective AI‑Driven Social Listening" — 5.0/5

> **Lubica** | *18 March 2026* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: AI features increase speed \&amp; quality --\&gt; Insights Copilot helps team to get to insights faster and improves the overall quality of outputs.&#10;Query Assistant is a great helper when creating queries: The Query Assistant is highly appreciated, especially when building or refining more complex queries. It helps users structure logic correctly and speeds up the setup phase.&#10;Targeting consumer‑generated content is easier: Filters—especially Word of Mouth—are valued for focusing on authentic consumer conversations and reducing noise.&#10;Out‑of‑the‑box outputs help: The Digest and a more comprehensive word cloud are appreciated, reducing the need to build everything from scratch.&#10;Strong, responsive support: Fast, high‑quality responses from YouScan’s team
> 
> **Cons**: Insights Copilot examples: Provide more examples, avoid duplicates, ensure examples fit the insight summary and draw from broader sources. In some cases, too few examples are shown compared to the available mention base. &#10;&#10;Visual insights often are too sensitive when reading the OCR and with that we usually get a lot of noise. Would be great to have option how to show only what we want to show and eliminate irrelevant visual content.
> 
> YouScan has proven to be a strong upgrade to our previous social media listening approach, primarily due to its user‑friendliness and AI‑driven insight generation, which contributed to its selection as the new SML provider after pilot testing and RFP evaluation.&#10;&#10;The tool significantly reduces manual effort compared to traditional keyword‑based social listening and enables us to ask more open, business‑oriented questions, supported by AI‑generated summaries and examples of real consumer mentions&#10;&#10;YouScan supports multilingual analysis through built‑in translation, enabling cross‑market analysis in English and reducing dependency on local‑language expertise for initial insight generation.

-----

### "A Game-Changer in Social Listening & Visual Insights" — 5.0/5

> **Sage** | *17 September 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: YouScan has completely transformed the way our team approaches social media monitoring. It’s not just another listening tool—it’s a platform that actually delivers intelligence we can act on. The biggest game-changer for us has been the logo recognition feature. We’re now uncovering brand mentions in user-generated content that would’ve flown completely under the radar before. This has helped us surface valuable insights and even detect high-profile mentions that were previously invisible to traditional text-based tools.&#10;&#10;We’ve used other platforms in the past, but none have come close to what YouScan offers in terms of visual analysis and AI-driven context. It’s helped us spot trends earlier, understand how our brand is being seen and shared, and even flag emerging opportunities or risks—all in real time.&#10;&#10;Simply put, YouScan has raised the bar for what we expect from a social listening platform. It’s become an essential part of how we track our brand presence and stay ahead in an increasingly visual online world.
> 
> **Cons**: I don't like that YouScan charges per feature - it would be much nicer if features were inclusive with builds within that.
> 
> Overall, our experience has been great. The features have set our team apart and the YouScan team has been nothing but great to work with\!

-----

### "Powerful Social Listening that won't Break the Bank" — 5.0/5

> **Shea** | *21 August 2025* | Market Research | Recommendation rating: 10.0/10
> 
> **Pros**: YouScan is the best "bang for your buck" tool on the social listening market right now. Unlike other platforms, it will not break the bank, and still comes with an extremely wide breadth of sources including TikTok, Facebook, and Instagram, which can be difficult to access on other social listening tools. The geographic range of sources was the top selling point for my team, as we required deep reseach capabilities in Central Asia, a region that is not well covered under other social listening tools. YouScan is on the leading edge of innovation, with tools like visual recognition and Copilot integration that are unmatched on the current market. I've found YouScan to be easy to use, though I had a background in social listening beforehand. But with the level of detailed attention and eager support provided by YouScan's customer service, I think anyone can take advantage of their services and quickly learn to use YouScan to its best capability. My team has used Youscan for nearly a year, to great success, monitoring two large infrastructure projects in an extremely complex information environment with a multitude of stakeholders and many mininformation campaigns. It helps us stay ahead of the noise and keep our clients informed on risks and opportunities related to their projects.
> 
> **Cons**: My only complaint about YouScan is the user interface for writing queries, which could be improved. It would be nice if the topics included subtopics, so writers do not have to manage such large queries. It's not impossible, but could be easier. It was also hard to wrap my head around YouScan's version of wildcarding, which is automatically applied to any keyword that's not in quotations. YouScan's documentation on the variants was not super helpful, in the end I put most of my keywords in quotes to avoid false positives.
> 
> My overall experience with YouScan has been really nice. I was able to implement it quickly, scale it across two projects, and utilize it to quickly research other project opportunities. The price is very manageable for the tight budgets I work with. It was also relatively easy to train contractors on using the tool, thanks to YouScan's academy which can be done individually and at your own pace.

-----

### "A monitoring tool designed to support professionals in their work" — 4.0/5

> **Alessandra** | *20 March 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Among the main strengths are certainly its ease of use, combined with the ability to carry out different types of analysis thanks to access to an extensive database. The application of filters is particularly valuable, as it allows users to select the desired level of analytical detail and offers a high degree of customization. In addition, the Insight Co-pilot feature helps quickly retrieve information and supports high-quality qualitative analysis.
> 
> **Cons**: One weakness I noticed lies in the limitations of Instagram monitoring, which depends on the presence of hashtags in posts and therefore narrows the overall monitoring scope.
> 
> I use YouScan for work on a daily basis and, overall, I am very satisfied with it. Having also tried other monitoring tools, I would recommend YouScan to anyone who needs to carry out social listening analyses, whether simple or complex. The interface works well and its monitoring capabilities are strong. The platform offers a high degree of customization, meeting virtually any analyst’s needs. On the few occasions when my team and I needed support, we received it quickly. For all of these reasons, I can say that my overall experience has been excellent.

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## Links

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## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/310323/youscan> |
| en | <https://www.softwareadvice.com/social-media-monitoring/youscan-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/310323/youscan> |
| en-GB | <https://www.softwareadvice.co.uk/software/310323/youscan> |
| en-IE | <https://www.softwareadvice.ie/software/310323/youscan> |
| en-NZ | <https://www.softwareadvice.co.nz/software/310323/youscan> |
| fr | <https://www.softwareadvice.fr/software/310323/youscan> |

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