--- description: Review of INVOX Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: INVOX | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Call Tracking Software](/directory/3509/call-tracking/software) > [INVOX](/software/299812/invox) # INVOX Canonical: https://www.softwareadvice.co.nz/software/299812/invox Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/299812/invox?page=2) > Most analytics platforms stop measuring at the click. In businesses where customers pick up the phone or fill in a contact form, that leaves the most valuable conversions unaccounted for — and marketing budgets allocated on incomplete data. INVOX is a lead attribution platform that closes this gap. It answers a question most reporting tools leave open: which marketing campaign produced each phone call and each form submission. Implementation takes minutes. A single line of code is added to the website through Google Tag Manager, an FTP upload or a WordPress plugin. From that point, the phone number displayed on the site changes dynamically according to each visitor's traffic source, while calls are forwarded transparently to the company's existing landline or mobile number. The main business number never changes, so business cards, invoices and printed materials stay valid. Attribution works at channel level or down to individual keywords, depending on how many tracking numbers are allocated. Offline promotion can be measured the same way: a dedicated number on a billboard, print advert, radio spot or listing portal makes offline cost per lead directly comparable to online campaigns. Website form submissions are covered by INVOX Form Tracking powered by HandL UTM Grabber, available for WordPress sites and compatible with Contact Form 7, WPForms, Gravity Forms, Elementor Forms, Ninja Forms, Fluent Forms and Formidable Forms, with unlimited tracked forms. Each submission arrives with its source, campaign, keyword and click identifiers attached, using both first-touch and last-touch attribution. In the dashboard, every call is listed with its marketing channel, campaign, search term and call reason, so teams can separate genuine enquiries from support requests and wrong numbers before deciding where to invest. Qualified calls can be sent to Google Ads as conversion events, allowing automated bidding strategies such as Target CPA and Maximize Conversions to optimise on real leads rather than clicks alone. Reporting is designed to remove manual work. Daily and weekly call reports are delivered by email, while attribution data exports to Google Sheets and Looker Studio, where a dashboard template can be built once and reused for every account. Leads reach Pipedrive, HubSpot, Salesforce, Vaunt and iStoma through native integrations, or more than 9,000 applications through Zapier, with a REST API available for custom workflows. Optional features include call recording, automatic transcription, IVR menus, voicemail, whispering that announces the lead source before the agent answers, missed call alerts with the caller's details, round robin distribution across sales consultants, visitor history and multi-channel attribution. INVOX is used by medical and dental clinics, real estate agencies and property developers, car dealerships and service centres, legal and financial services, home services, e-commerce and B2B companies. Marketing agencies and freelancers managing client budgets can access every client account from a single login, with no surcharge for multi-account access, which makes campaign performance directly reportable to the client. More than 560 companies have used INVOX, with over 3,150,000 phone conversions analysed, backed by more than 20 years of telecom experience. INVOX is developed in Romania, provides local phone numbers, complies with the GDPR for the EU market, and offers setup assistance and support in English and Romanian. A 14-day free trial is available without a credit card. > > Verdict: Rated **4.9/5** by 16 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 16 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: INVOX - **Founded**: 2017 ## Commercial Context - **Starting Price**: €119.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Pricing model INVOX is sold as a monthly subscription per account, where an account corresponds to one website or domain. Each subscription includes a set number of tracking phone numbers and tracking units, with optional add-ons available on top. There are no setup fees, no minimum contract period and no annual commitment — subscriptions are billed monthly in advance and can be cancelled at any time. Plans STARTER — 49 € per month 
Includes 5 tracking numbers, 300 tracking units and 1 forwarding number. Covers Dynamic Number Insertion, email summary reports, Google Sheets and Looker Studio exports, and the WordPress plugin. Email support plus 1 hour of video-call technical assistance. PRO — 119 € per month 
Includes 10 tracking numbers, 750 tracking units and 3 forwarding numbers. Adds keyword-level attribution, Google Ads integration, API access, Zapier, Instant Google Sheets, IVR, voicemail, round robin distribution, number locking, visitor history and multi-channel attribution. Includes 2 hours of video-call technical assistance. CONNECTED — 299 € per month 
Includes 20 tracking numbers, 2,500 tracking units (with up to 6,000 units rolling over) and unlimited forwarding numbers. Call recording, automatic transcription, whispering, form tracking, CRM integration and Meta Custom Audience are all included at no extra cost. Includes 4 hours of video-call technical assistance. Understanding tracking units Tracking units are call minutes. One unit is consumed for each minute of conversation when someone calls one of your tracking numbers and the call is forwarded to your business number. Each plan includes a monthly allowance — 300 minutes on Starter, 750 on Pro and 2,500 on Connected — and any minutes beyond that allowance are billed at 0.065 € each. On the Connected plan, unused minutes roll over to the following month, up to a 6,000-unit limit. Tracking numbers are a separate consideration. Channel-level attribution requires one number per traffic source, while keyword-level attribution requires one number per concurrent website visitor, calculated from peak hourly traffic and average session duration. We help size this before purchase, and a free calculator is available. Form tracking INVOX Form Tracking powered by HandL UTM Grabber is available as a 20 € monthly add-on on the Starter and Pro plans, and is included at no additional cost on Connected. All plans allow an unlimited number of tracked forms — there is no per-form or per-lead charge. Form tracking is available for WordPress websites. Optional add-ons Prices are monthly unless stated otherwise, and several are already included on higher plans:
Keyword-level attribution 20 € (included on Pro and Connected). Call recording 10 € (included on Connected). Transcription licence 35 €, which includes call recording, plus 0.025 € per transcribed minute (included on Connected). IVR 7 € (included on Pro and Connected). Voicemail 3 € (included on Pro and Connected). Whispering 5 € (included on Connected). CRM integration 100 € (included on Connected). Meta Custom Audience 20 € (included on Connected). Welcome message recording 15 €, charged once. Additional tracking numbers cost 5.00 € per month, or 4.00 € on the Connected plan. Additional forwarding numbers cost 10 € per month and are unlimited on Connected. Billing terms Subscriptions are paid monthly in advance by card or bank transfer. All prices are quoted in euro and exclude VAT. Accounts can be cancelled at any time, with no penalty and no notice period, and plans can be upgraded or downgraded as traffic volume changes. Free trial A 14-day free trial is available without a credit card. During the trial you receive tracking numbers, full platform access and free setup assistance including help connecting Google Ads, analytics and CRM integrations. For agencies and freelancers Each client account carries its own subscription, chosen according to that client's traffic volume. A single user login can access any number of client accounts, and there is no surcharge for multi-account access, no separate agency plan and no per-user fee. Agencies can therefore add clients without changing their own subscription structure. What is not charged separately Platform access for additional users, access to multiple accounts from one login, the number of forms tracked, standard email support, and setup assistance during onboarding. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Romania ## Features - API - Alerts/Notifications - Automatic Call Distribution - CRM - Call List Management - Call Monitoring - Call Recording - Call Reporting - Call Routing - Call Tracking Metrics - Call Transcription - Call Transfer - Call Whispering - Caller ID - Campaign Analytics - Campaign Management - Computer Telephony Integration - Conversation Intelligence - Conversion Tracking - Dynamic Number Insertion ## Integrations (9 total) - Google Ads - Google Analytics 360 - Google Data Studio - Google Sheets - HubSpot CRM - Pipedrive - Salesforce Platform - Zapier - Zoho CRM ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Call Tracking Software](https://www.softwareadvice.co.nz/directory/3509/call-tracking/software) ## Alternatives 1. 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Great and blazing fast customer support. ----- ### "An easy way to track our company advertising performances" — 5.0/5 > **Andreea** | *10 December 2019* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Invox has been our call tracking partner for the past two years. By using their tools, we were able to get valuable information about the incoming calls and measure how our marketing campaigns performed. Easy implementation, friendly and accurate reports on advertising channels that generated calls. > > **Cons**: I have no specific criticism about this software, however as we continue our partnership, I could eventually suggest few tailored made features that will improve the overall service we get from Invox. ----- ### "Invox can do much better" — 3.0/5 > **Bianca** | *16 December 2019* | Human Resources | Recommendation rating: 8.0/10 > > **Pros**: It\`s intuitive and easy to use. I can extract information very fast. > > **Cons**: The fact that it changes names \& colors of sources every month. It does not give me coherence and consistency for my Monthly Report. ----- ### "INVOX Review." — 5.0/5 > **Verified Reviewer** | *12 December 2019* | Construction | Recommendation rating: 10.0/10 > > **Pros**: I can see the sources of my traffic much more detailed than analytics > > **Cons**: More detailed reports would be very useful ----- ### "Essential tool for performance marketing" — 5.0/5 > **Mihai** | *21 July 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: This product is really easy to set-up and integrate via API. Also, the customer support is exceptional, the team is very helpful in finding solutions to every request we have. > > **Cons**: The user experience of the new version of the product can be significantly improved. Also, creating connectors for automation software like Zapier or ITTT would be a plus. > > The INVOX Call Tracking software is a essential part in measuring the performance of the campaigns we run for our clients. Extremely helpful in tracking both online and offline conversions. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/299812/invox?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/299812/invox) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data