--- description: Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Braze | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/4398/mobile-marketing/software) > [Braze](/software/298874/braze) # Braze Canonical: https://www.softwareadvice.co.nz/software/298874/braze Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/298874/braze?page=2) > Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, Japanese, Korean, Spanish - **Available Countries**: Australia, Germany, Hong Kong SAR China, Indonesia, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, Thailand, United Arab Emirates, United Kingdom, United States ## Features - A/B Testing - App Notifications - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Communication Management - Contact Management - Content Management - Contextual Targeting - Customer Engagement - Customer History - Customer Journey Mapping - Customer Segmentation - Customisable CTAs - Customisable Reports - Customisable Templates - Drip Campaigns ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) - [Push Notifications Software](https://www.softwareadvice.co.nz/directory/4260/push-notifications/software) - [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13474 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3486 reviews) 3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17642 reviews) 4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2318 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2564 reviews) ## Reviews ### "Great product\! Easy to use." — 4.0/5 > **Emily** | *19 March 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. > > **Cons**: The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. > > Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. ----- ### "Very satisfied with Braze :)" — 5.0/5 > **Erika** | *5 May 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Intuitive platform (sending messages \& building segments); easy to export data; Liquid allows for personalized content; email template builder is robust \& flexible; support team is excellent – thorough, fast, \& helpful > > **Cons**: No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events > > Braze has been a fantastic platform for our messaging needs. It’s intuitive \& easy to use – building segments \& sending messages feels seamless. Exporting key metrics like deliverability, engagement, \& conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, \& the email template builder is both robust \& flexible. Their support team stands out as well – always fast, thorough, \& genuinely helpful. ----- ### "The shortcomings of Braze" — 3.0/5 > **Thomas** | *24 June 2023* | Consumer Services | Recommendation rating: 2.0/10 > > **Pros**: The discount we received when signing Braze. > > **Cons**: The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. > > It is quite bad and we are considering building this ourselves and canceling our subscription. ----- ### "Braze Email User" — 4.0/5 > **Kevin** | *10 June 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The system is easy to login and even a beginner can get thru the processes and come out with a good product. > > **Cons**: The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. > > We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. ----- ### "Braze review" — 4.0/5 > **Luka** | *23 July 2025* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. > > **Cons**: The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. > > Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. ----- Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/298874/braze?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/298874/braze) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data