--- description: Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Braze | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/4398/mobile-marketing/software) > [Braze](/software/298874/braze) # Braze Canonical: https://www.softwareadvice.co.nz/software/298874/braze Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/298874/braze?page=2) > Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, Japanese, Korean, Spanish - **Available Countries**: Australia, Germany, Hong Kong SAR China, Indonesia, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, Thailand, United Arab Emirates, United Kingdom, United States ## Features - A/B Testing - App Notifications - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Communication Management - Contact Management - Content Management - Contextual Targeting - Customer Engagement - Customer History - Customer Journey Mapping - Customer Segmentation - Customisable CTAs - Customisable Reports - Customisable Templates - Drip Campaigns ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) - [Push Notifications Software](https://www.softwareadvice.co.nz/directory/4260/push-notifications/software) - [Customer Engagement Software](https://www.softwareadvice.co.nz/directory/508/customer-engagement/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13404 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3445 reviews) 3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17603 reviews) 4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2259 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Great product\! Easy to use." — 4.0/5 > **Emily** | *19 March 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. > > **Cons**: The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. > > Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. ----- ### "Braze - The CRM Booster You Need" — 5.0/5 > **Robert** | *30 May 2025* | Food & Beverages | Recommendation rating: 9.0/10 > > **Pros**: There are a few things that come to mind. Braze is extremely flexible, we can create very simple customer journeys or very complex ones. The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking. Lastly, how committed Braze is to developing new tools for us to use. Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts. > > **Cons**: There aren't any big cons with Braze in my experience. If I had to say something I would pick some small things such as not being able to include a seed list on pushes and not being able to call in nested properties for custom events when creating basic segments. ----- ### "The shortcomings of Braze" — 3.0/5 > **Thomas** | *24 June 2023* | Consumer Services | Recommendation rating: 2.0/10 > > **Pros**: The discount we received when signing Braze. > > **Cons**: The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. > > It is quite bad and we are considering building this ourselves and canceling our subscription. ----- ### "Very satisfied with Braze :)" — 5.0/5 > **Erika** | *5 May 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Intuitive platform (sending messages \& building segments); easy to export data; Liquid allows for personalized content; email template builder is robust \& flexible; support team is excellent – thorough, fast, \& helpful > > **Cons**: No native Salesforce integration – this would be useful, but we've made due without it by setting up customer events > > Braze has been a fantastic platform for our messaging needs. It’s intuitive \& easy to use – building segments \& sending messages feels seamless. Exporting key metrics like deliverability, engagement, \& conversion data is straightforward, which makes performance tracking simple. The ability to use Liquid for personalization has helped us create more tailored experiences, \& the email template builder is both robust \& flexible. Their support team stands out as well – always fast, thorough, \& genuinely helpful. ----- ### "A Powerful and User-Friendly Tool for Campaign Management" — 5.0/5 > **Akshada** | *6 June 2025* | Ranching | Recommendation rating: 10.0/10 > > **Pros**: I liked Braze because it’s easy to use and helps create personalized campaigns quickly. The Canvas feature is great for planning user journeys, and it works well with other tools. > > **Cons**: Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help > > My overall experience with Braze was good. It’s easy to use, helps create personalized campaigns, and works well with other tools. Just a few features need some technical support. ----- Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/298874/braze?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/298874/braze) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data