--- description: Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Braze | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/4398/mobile-marketing/software) > [Braze](/software/298874/braze) # Braze Canonical: https://www.softwareadvice.co.nz/software/298874/braze Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/298874/braze?page=2) > Braze is a customer engagement platform that helps B2C businesses of all sizes — from small businesses to global enterprises — manage and automate communications across email, push notifications, SMS, and in-app messaging. Retail, media, finance, and on-demand service companies are among the industries that use Braze to coordinate customer outreach across multiple channels from one place. The software is cloud-based, so teams can access it without installing anything on-site. Core features include audience segmentation, campaign automation, A/B testing, and real-time analytics. These tools help marketing teams send targeted messages to the right customers at the right time, based on behavior and preferences. Braze also offers a canvas flow builder that lets teams map out multi-step customer journeys visually. Support is available through a knowledge base, email, and a dedicated customer success team, with additional resources provided through an online community and documentation portal. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, France, Germany, Indonesia, Japan, Romania, Singapore, South Korea, United Arab Emirates, United Kingdom, United States ## Features - 2-Way Messaging - A/B Testing - AI - AI Copilot - AI Copy Generation - AI SMS - AI Text Generation - AI Writing Assistant - AI/Machine Learning - API - API Integration - Abandoned Cart Saver - Access Controls/Permissions - Account Based Marketing - Activity Dashboard - Activity Tracking - Ad Optimisation - Adaptive Content - Adaptive Learning - Advanced Data Filtering ## Integrations (37 total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) ## Category - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) - [Push Notifications Software](https://www.softwareadvice.co.nz/directory/4260/push-notifications/software) - [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2570 reviews) 4. [EmailOctopus](https://www.softwareadvice.co.nz/software/132424/emailoctopus) — 4.8/5 (657 reviews) 5. [Systeme.io](https://www.softwareadvice.co.nz/software/334889/systemeio) — 4.8/5 (2130 reviews) ## Reviews ### "Great product\! Easy to use." — 4.0/5 > **Emily** | *19 March 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. > > **Cons**: The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. > > Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. ----- ### "A Powerful and User-Friendly Tool for Campaign Management" — 5.0/5 > **Akshada** | *6 June 2025* | Ranching | Recommendation rating: 10.0/10 > > **Pros**: I liked Braze because it’s easy to use and helps create personalized campaigns quickly. The Canvas feature is great for planning user journeys, and it works well with other tools. > > **Cons**: Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help > > My overall experience with Braze was good. It’s easy to use, helps create personalized campaigns, and works well with other tools. Just a few features need some technical support. ----- ### "The shortcomings of Braze" — 3.0/5 > **Thomas** | *24 June 2023* | Consumer Services | Recommendation rating: 2.0/10 > > **Pros**: The discount we received when signing Braze. > > **Cons**: The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. > > It is quite bad and we are considering building this ourselves and canceling our subscription. ----- ### "Braze Email User" — 4.0/5 > **Kevin** | *10 June 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The system is easy to login and even a beginner can get thru the processes and come out with a good product. > > **Cons**: The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. > > We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. ----- ### "I love Braze" — 5.0/5 > **Meg** | *20 August 2025* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. > > **Cons**: Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. > > Great\! The staff are great, product is amazing, and its great to be using a platform that is so innovative. ----- Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.co.nz/software/298874/braze?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/298874/braze) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data