--- description: Review of OneSignal Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: OneSignal | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/4697/email-marketing/software) > [OneSignal](/software/269313/onesignal) # OneSignal Canonical: https://www.softwareadvice.co.nz/software/269313/onesignal Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.co.nz/software/269313/onesignal?page=2) > OneSignal is the market-leading customer engagement platform offering mobile push, web push, email, SMS, and in-app messages for developers and marketers, all on one platform. OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, segmentation, and more. > > Verdict: Rated **4.7/5** by 106 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 106 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: OneSignal - **Location**: Mountain View, US - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$9.00 - **Pricing model**: Usage Based (Free version available) - **Pricing Details**: OneSignal offers a free plan with limited features, after which paid plans start at $9/month and scale based on the channel usage. Free: Includes 1 Journey (with 2 steps), 6 Segments, and 2 Data Tags. Growth (from $9/month) - Includes 3 Journeys (with 6 steps, 10 Segments, and 10 Data Tags. Pro: Custom annual plan - includes 20 Journeys (with 50 steps), 20 Segments and 100 Data Tags. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Andorra, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bhutan, Bosnia & Herzegovina, Brazil, Brunei, Bulgaria, Cambodia, Canada, China, Croatia and 86 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - App Notifications - Behaviour Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Churn Management - Click Tracking - Communication Management - Contact Database - Contact Management - Conversion Tracking ## Integrations (13 total) - Adobe Analytics - Amplitude - Blueshift - Bubble - Google Analytics 360 - HubSpot CRM - HubSpot Marketing Hub - Microsoft Visual Studio - Mixpanel - Segment - Shopify - WordPress - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Mobile Marketing Software](https://www.softwareadvice.co.nz/directory/4398/mobile-marketing/software) - [Push Notifications Software](https://www.softwareadvice.co.nz/directory/4260/push-notifications/software) - [Customer Communications Management Software](https://www.softwareadvice.co.nz/directory/4742/customer-communications-mngt/software) ## Alternatives 1. 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I will think in a mid-cost plan for small and medium size business. > > We are using One Signal to engage visitors of our site and mobile apps. ----- ### "OneSignal Best Review" — 4.0/5 > **Shaikh Rayyan** | *28 January 2024* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: the best thing that i love about one signal is their dashboard and tools, They provide flexibility for implementation of apis and reach users while they are navigating into our apps. OneSignal's dashboard help us a lot tto keep our users engaged and send them all the updates about our products. They are getting better and better in Analytics and product insights. Also i really like their customer support than any other platform. > > **Cons**: One thing that annoys me is i would like to have flexibility in their languages, as our platform is multilangual so multi language will be a great thing to use also a more comprehencive API would be quite benificial for us as i may provide greater flexibility. > > OneSignal helps me track my daily users and growth. It helps to engage more users and they are helping us growing our audience. They provide a very easy way to communicate to our users and provide them updates and up sell products. They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services. ----- ### "Nothing seems to work and sup\[port hasnt been able to help at all" — 2.0/5 > **Dave** | *23 October 2018* | E-Learning | Recommendation rating: 1.0/10 > > **Pros**: the concept is fantastic. Unfortunately with my experience they dont seem to deliver what is promised > > **Cons**: Its very difficult to set up to a working standard (still not achieved even with support) despite it being an easy plugin. I can not get ANY subscribed users to actually receive any notifications. I have tried ALL troubleshooting options to no avail. 1/10 As support is in another country its more or less impossible for me to get any help. ----- ### "My honest Review about OneSignal" — 4.0/5 > **Markus** | *12 April 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: OneSignal is a remarkable notification platform that has truly impressed me with its outstanding features and capabilities. As a business owner, I've been using OneSignal for quite some time, and I must say, it has become an invaluable tool for my marketing efforts.What I liked most about OneSignal is its versatility and ease of use. The platform offers a wide range of notification types, including web push notifications, mobile push notifications, and email notifications, allowing me to reach my users across different devices and platforms. The intuitive interface makes it a breeze to set up and customize notifications according to my brand's style and preferences.OneSignal also provides advanced targeting options, allowing me to segment my audience based on various criteria such as location, language, interests, and more. This helps me deliver highly relevant and personalized notifications to my users, resulting in better engagement and retention rates.Another standout feature of OneSignal is its automation capabilities. The platform supports automated notifications triggered by events such as user actions, time-based triggers, and RSS feeds. This has saved me a lot of time and effort in manual notification management, allowing me to focus on other important aspects of my business.Furthermore, OneSignal offers comprehensive analytics and reporting tools that provide valuable insights into the performance of my notifications. I can track open rates, click-through rat > > **Cons**: OneSignal is a feature-rich and powerful notification platform that has helped me streamline my marketing efforts. However, there are a few areas where I found room for improvement.One thing I liked least about OneSignal is the pricing structure. While the platform offers a free plan with basic features, some of the more advanced features, such as custom branding and advanced targeting options, are only available in the paid plans. As a small business owner, I found the pricing to be slightly on the higher side, especially when compared to other similar platforms in the market.Another drawback I encountered is the lack of a built-in A/B testing feature. A/B testing is an essential part of optimizing notification campaigns, and I found it inconvenient to manually set up separate notifications for testing purposes. It would have been more convenient if OneSignal had a dedicated A/B testing feature to help me easily test and optimize my notifications.Additionally, while the interface is generally user-friendly, I found some parts of the platform to be a bit complex, especially when setting up advanced targeting options. It required a bit of trial and error to fully understand and utilize these features effectively. Some additional documentation or tutorials on these advanced features would be helpful for users who are new to notification marketing.Lastly, I noticed that the reporting and analytics features could be more detailed. While OneSignal provides basic analytics, > > My experience with OneSignal has been nothing short of exceptional. As a business owner, I was looking for a comprehensive solution to manage notifications and communicate effectively with my users, and OneSignal has delivered beyond my expectations.OneSignal offers a wide range of notification types, including web push notifications, mobile push notifications, and email notifications, making it easy for me to reach my users across different devices and platforms. The platform is user-friendly and provides a seamless interface to set up and customize notifications to match my brand's style and preferences.The advanced targeting options in OneSignal have been a game-changer for me. I can easily segment my audience based on various criteria such as location, language, interests, and more, allowing me to send highly relevant and personalized notifications. This has resulted in improved engagement and retention rates, and ultimately, better communication with my users.Automation is another standout feature of OneSignal. I can set up automated notifications triggered by user actions, time-based events, or RSS feeds, saving me time and effort in manual notification management. This has allowed me to streamline my communication workflow and ensure timely notifications to my users.OneSignal also provides basic analytics and reporting tools that give me insights into the performance of my notifications. I can track open rates, click-through rates, and conversion rates, which h ----- ### "Longtime heavy user, company just switched to another vendor" — 4.0/5 > **Janie** | *2 December 2023* | Newspapers | Recommendation rating: 7.0/10 > > **Pros**: Ability to send to segments and know it will deploy. Setting / using segments is wonky with new vendor. > > **Cons**: Our new vendor lets you enter the link and it will pull in image address, headline and blurb that you can just tweak. Much faster. Also A/B testing is easier too. Does not need some turn-on from OneSignal. Also, I could never maneuver our audience segments to adjust, combine, audit. Maybe that's across all vendors. > > They were quick, helpful. Good platform but I didn't know what others were capable of, too. The deployment was reliable to different segments. And the carry-over due to new vendor's back-end was a flop. OneSignal was more stable. But the AI auto-fill, A/N test ease and Web alert CTA "button" are nice. Also I had a real vendor onboarding with new vendor. But that might be on my company, not OS fault, at time of onboarding. ----- Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.co.nz/software/269313/onesignal?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/269313/onesignal) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data