Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management...
Software Advice offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Learn more
About Drip
Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites.
Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard.
In today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to "convert" people; you have to delight them. When people feel delighted, they engage with a brand, and that's when they "convert" and become part of the community you're building.
From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.
Try for 14 days and see why top e-cmmerce brands are switching to Drip. (No credit card required.)
Drip pricing
Drip does not have a free version but does offer a free trial. Drip paid version starts at US$39.00/month.
Starting Price:
US$39.00/month
Free Version:
No
Free trial:
Yes
Alternatives to Drip
Remarkety is a cloud-based eCommerce marketing automation platform designed to help retailers and digital marketing...
ConvertKit is a tool that makes email marketing easier for creators. You can use it to create customizable forms,...
HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning...
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's...
Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and...
Drip Reviews
Feature rating
5 reviews of 182
View all reviews
Chetan
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1-5 months
-
Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
3
5
Reviewed on 12/07/2021
Drip Is A Great Email Marketing Software
It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue.
Pros
We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.
Cons
It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.
Reasons for Choosing Drip
It's the most appropriate, and we liked the tool features and dashboard.Reasons for Switching to Drip
We decided to use Drip, as it's has more handy functionalities to have a look, and get the email marketing done in a much nicer way!
Verified Reviewer
- Industry: Retail
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
-
Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 29/07/2019
So many possibilities with Shopify
Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.
Pros
If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.
Cons
The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send.
I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.
Alternatives Considered
KlaviyoReasons for Choosing Drip
Shopify and Mailchimp ended their integration and I used that as a good time to make the switch to something more robust - which I was planning to do this year anyway. We basically outgrew Mailchimp's functionality and while I also respect Mailchimp's decision to protect people's privacy (in a nutshell, why they broke up with Shopify), we as marketers need that data if our competitors have it. We needed the targeting and data of something like Drip.Switched From
MailchimpReasons for Switching to Drip
We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually!
Eugen
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
2
Features
5
Ease of Use
5
Customer Support
1
1
Reviewed on 8/11/2018
State of Drip - post LeadPages acquisition
Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent.
Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time.
I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.
Pros
The automation is top-notch. When it works.
Cons
The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice.
And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.
Response from Drip
Hello, Eugen,
Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience.
The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F.
This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow.
We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support.
Thanks again for your review and for riding along with us as we grow.
Replied 10/12/2018
Verified Reviewer
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 4/11/2022
Using it for all our clients
My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them using the application too.
Pros
I like the easy of use and all the integrations that Drip provides. It is very useful to my business.
Cons
I do not have what to dislike in Drip. They do what they have to do.
Alternatives Considered
Zoho MailReasons for Switching to Drip
Because Drip has more automations needed for a business owner.Response from Drip
Hi
We are delighted to hear that you enjoy Drip's platform.
It is good to hear that you use automations and are happy with the ease of use and integrations.
Best regards,
Sebastian from Drip.
Replied 7/11/2022
Verified Reviewer
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3
4
Reviewed on 13/10/2022
Great UI but lacks some advanced features
Pros
The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult?
Cons
Few advanced features like recording sales owners are missing along with advanced formula fields.
Alternatives Considered
MailchimpReasons for Choosing Drip
Primilarly pricing but as you use it you realize why other software are priced the way they are.Switched From
FreshsalesResponse from Drip
Hi
Thank you so much for your review.
We are glad you've found value in the product, especially the UI.
Best regards,
Sebastian from Drip.
Replied 16/11/2022
