--- description: Review of Drip Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Drip | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [Drip](/software/266683/drip) # Drip Canonical: https://www.softwareadvice.co.nz/software/266683/drip Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.nz/software/266683/drip?page=2) > Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites. Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard. In today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to "convert" people; you have to delight them. When people feel delighted, they engage with a brand, and that's when they "convert" and become part of the community you're building. From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized. Try for 14 days and see why top e-cmmerce brands are switching to Drip. (No credit card required.) > > Verdict: Rated **4.4/5** by 188 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 188 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Drip - **Location**: Minneapolis, US - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$39.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Pricing is based on the size of your list. Consult Drip's website for specific pricing options. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria and 105 more ## Features - A/B Testing - API - Activity Tracking - Alerts/Notifications - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Click Tracking - Contact Management - Content Management - Conversion Rate Optimisation - Conversion Tracking - Customer Segmentation - Customer Surveys - Customisable Branding ## Integrations (94 total) - 1ShoppingCart - Acuity Scheduling - Adobe Commerce - BigCommerce - BigMarker - Bonjoro - Calendly - Call Loop - ClickFunnels - Close - Continually - ConvertFlow - Crowdcast - CustomerLabs CDP - Deadline Funnel ... and 79 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) ## Related Categories - [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) - [Multi-Channel eCommerce Software](https://www.softwareadvice.co.nz/directory/4218/multi-channel-ecommerce/software) ## Alternatives 1. 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[Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2934 reviews) ## Reviews ### "Used to Love Drip" — 5.0/5 > **Verified Reviewer** | *31 July 2019* | Executive Office | Recommendation rating: 8.0/10 > > **Pros**: I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM. > > **Cons**: I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field. > > I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce. ----- ### "Drip: Moving our Email Strategy" — 4.0/5 > **Sasha** | *12 November 2024* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. > > **Cons**: We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. > > Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. ----- ### "Drip has saved me." — 5.0/5 > **Mat** | *21 July 2017* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Drip's marketing automation (i.e. workflows) give you precision control over every step of your customer's decision making journey. > > **Cons**: Thee isn't a single con I can think of\! If I were to really stretch into non-issues though I would say that their onscreen prompts for first time users could provide a few more details. > > All of my clients now use Drip which gives me the massive benefit of working with every client's Drip account without having to leave my own. This must-account functionality is a life saver for me\! ----- ### "An expensive but very professional tool" — 4.0/5 > **Kortney** | *26 January 2025* | Luxury Goods & Jewelry | Recommendation rating: 6.0/10 > > **Pros**: Many features, and option. A very comprehensive tool. > > **Cons**: The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales. > > It was good, the tool helped me learn a lot about how to properly do email marketing. ----- ### "ok, but looks like it has no UI updates or improvements in the last 2 years" — 4.0/5 > **Lucas** | *25 November 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: reliable, good segmentations and data processing possibilities. > > **Cons**: too expensive, UI not so good, constantly slow. > > it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations. ----- Page: 1 / 9\ Next: [Next page](https://www.softwareadvice.co.nz/software/266683/drip?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/266683/drip) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data