---
description: Review of Leadpages Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Leadpages | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Leadpages

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> What is Leadpages?&#10;&#10;Leadpages is an AI landing page builder and conversion rate optimization (CRO) platform for marketing teams. It creates landing pages, websites, and blogs from a simple prompt in about 60 seconds, then optimizes them automatically so your pages keep improving after you publish. Unlike tools that only build pages or only test them, Leadpages combines creation and optimization in one platform. The company has 13 years of landing page experience and more than 300,000 customers, and the platform was rebuilt from the ground up on new AI technology.&#10;&#10;What you can do with Leadpages&#10;&#10;Describe the page you need and Leadpages generates it, on brand, in about a minute. From there, built-in optimization does the work most teams pay separate tools for. Run A/B tests on any page, match your landing page copy to your ads with dynamic text replacement, and turn anonymous traffic into known leads with IP resolution and lead enrichment. Publish with no traffic caps on any plan. Pages, full websites, and blogs all live on the same platform.&#10;&#10;Key features&#10;&#10;- AI page generation: landing pages, websites, and blogs in about 60 seconds from a prompt&#10;- Built-in A/B testing on every paid plan, starting at $99/mo&#10;- Dynamic text replacement to match landing pages to ad campaigns&#10;- IP resolution and lead enrichment to turn anonymous visitors into known leads&#10;- No traffic caps on any plan&#10;- Drag-and-drop editor alongside AI generation&#10;- Brand kit generated automatically from your existing website URL&#10;- Meta and HubSpot integrations&#10;- Smart Traffic and heatmaps on the Optimize plan&#10;- Auto-optimization and cross-page learning on the Scale plan&#10;&#10;Who uses Leadpages&#10;&#10;Leadpages is built for marketing teams and anyone responsible for conversion. That includes in-house marketing managers and small marketing teams, performance and growth marketers running paid acquisition, marketing directors consolidating their tool stack, digital agencies managing pages for multiple clients, and CRO specialists who want testing and analytics in one place. It fits small to midsize businesses and agencies across B2B SaaS, e-commerce and DTC, online education and course businesses, and professional services.&#10;&#10;How Leadpages compares&#10;&#10;Most marketing teams stitch together a page builder, an A/B testing tool, a heatmap tool, and a lead enrichment tool. That stack often runs $400 or more per month. Leadpages replaces it with one platform. It is a single-platform alternative to Unbounce, Instapage, VWO, and Hotjar, and a lower-cost alternative to Mutiny, Flint, and Fibr. The difference shows up in pricing: A/B testing is included on the $99 Grow plan, while Unbounce requires a higher tier and caps traffic at 20,000 visitors, and Instapage gates A/B testing behind its $199 plan. With Leadpages, creation and optimization come together at one price.&#10;&#10;Pricing&#10;&#10;- Grow: $99/mo. AI page creation, A/B testing, IP resolution, lead enrichment, and no traffic caps.&#10;- Optimize: $199/mo. Adds Smart Traffic, heatmaps, and automatic personalization.&#10;- Scale: $399/mo. Adds auto-optimization and cross-page learning across your pages.&#10;- Annual billing saves 20%. Every plan starts with a 7-day trial, and no credit card is required to sign up.&#10;&#10;Common questions&#10;&#10;Does Leadpages include A/B testing? Yes. A/B testing is built in starting on the $99 Grow plan, with no separate tool required.&#10;&#10;Is Leadpages a good Unbounce or Instapage alternative? Yes. It offers page creation plus optimization in one platform, includes A/B testing at a lower entry price, and has no traffic caps.&#10;&#10;Can Leadpages build full websites and blogs? Yes. You can publish landing pages, multi-page websites, and blogs from the same platform.&#10;&#10;Why teams choose Leadpages&#10;&#10;If you run paid, email, or content campaigns, Leadpages gives you the builder and the optimization layer in one tool, without hiring a CRO specialist. Create a page, connect it to your campaign, and let it improve itself.
> 
> Verdict: Rated **4.5/5** by 302 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 302 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Leadpages
- **Location**: Minneapolis, US
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Major credit cards and Paypal are accepted for payment. &#10;&#10;\*Prices are subject to change. Please visit for more information and current pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia & Herzegovina and 160 more

## Features

- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto Update
- Autoresponders
- CRM
- Campaign Analytics
- Campaign Segmentation
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Custom Domains
- Customer Segmentation
- Customisable Branding

## Integrations (37 total)

- 1ShoppingCart
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Calendly
- Constant Contact
- Drip
- Drupal
- Emma by Marigold
- Engageware
- GetResponse
- GoTo Webinar
- Google Ads
- Google Analytics 360
- HubSpot Marketing Hub

... and 22 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software)

## Related Categories

- [AI Marketing Tools](https://www.softwareadvice.co.nz/directory/4615/ai-marketing-tools/software)
- [Landing Page Software](https://www.softwareadvice.co.nz/directory/4546/landing-page/software)
- [Website Builder Software](https://www.softwareadvice.co.nz/directory/4652/website-builder/software)

## Alternatives

1. [Wix](https://www.softwareadvice.co.nz/software/159592/wix) — 4.4/5 (10724 reviews)
2. [Divi](https://www.softwareadvice.co.nz/software/185539/divi) — 4.8/5 (1156 reviews)
3. [Elementor](https://www.softwareadvice.co.nz/software/234007/elementor) — 4.6/5 (906 reviews)
4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2318 reviews)
5. [Zoho LandingPage](https://www.softwareadvice.co.nz/software/394838/zoho-landingpage) — 4.7/5 (124 reviews)

## Reviews

### "Not needed" — 2.0/5

> **Rachel** | *19 March 2026* | Performing Arts | Recommendation rating: 7.0/10
> 
> **Pros**: Easy to use landing page that captures leads. Easy to integrate with other CRM management. One page.
> 
> **Cons**: I think leadpages is obsolete now with Facebook lead ads, unless you are trying to sell a specific product.
> 
> Good experience. Price was not worth it. I can capture leads from other sources for a better price point.

-----

### "Easy To use with lots of templates" — 5.0/5

> **Brian** | *25 August 2020* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: The best feature of Leadpages is the ease of use. People without really any knowledge about web development or landing pages could get one up and running within the first day/week of using this software. With the big template library you can surely find a landing page that fits your needs.&#10;&#10;Leadpages gets the job done quickly and easily. Best beginner landing page builder in my opinion.
> 
> **Cons**: The only con I really have for Leadpages is that you don't have that much design freedom.&#10;&#10;For a beginners and someone that aims to create a simple landing page this is awesome. But for more advanced users and page builders as myself I sometimes miss some features that make my design come to life.
> 
> Generating leads is the core business.&#10;&#10;First year I've been doing this for the Fitness niche. So getting them new members \&amp; now I'm helping employment agencies gain new employees.

-----

### "Poor Customer Service" — 2.0/5

> **Sarah** | *13 September 2024* | Logistics & Supply Chain | Recommendation rating: 2.0/10
> 
> **Pros**: HubSpot and other platforms are more robust.
> 
> **Cons**: Customer service is horrendous\! After years of being a client, my company had an inactive account for over a year. While I was fully aware of the terms of service, I have to admit that I was extremely disappointed that they could not provide a refund. Even more disappointing was that they acknowledged they knew we had not logged in for over a year and couldn't make an exception. As I was new to my position, this was one of those platforms that got looked over. In their own words: \[sensitive content hidden\]
> 
> Disappointing. They are not proactive in assisting clients.

-----

### "Great For Entrepreneurs" — 5.0/5

> **Michelle** | *25 August 2020* | Entertainment | Recommendation rating: 8.0/10
> 
> **Pros**: The product is easy to use. Leadpages integrates with my business and is able to keep up with the growing demands of running and online business. It is easy to integrate with Facebook Pixel and Google Analytics and I appreciate that they are always updating their service.
> 
> **Cons**: I think the fact that you can only integrate with Stripe when it comes to creating a checkout pages has really limited my using this feature to sell products. I would like to see them integrate with Shopify one day.
> 
> I am solving my email marketing problems with Leadpages. Also, my brand awareness. When I create a lead form I know that it has a greater chance at converting because of Leadpages professional features and forms.

-----

### "Intuitive to Use and Beautiful to Look At" — 5.0/5

> **Meredith** | *26 August 2020* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: LeadPages allows you to quickly create beautiful landing pages that really do convert. The interface is so user-friendly that you new high-conversion landing page will be ready quicker than you could ever expect\!
> 
> **Cons**: The only downside is that there is a limit to the customization due to the amount of widgets offered. Other page builders (plugins or WP themes) have tons of add ons you can use for countdown tickers, flip boxes, sophisticated galleries, etc.
> 
> Overall experience is great\! If I need to get a clients' landing page up quickly and feel good about the conversion rate and user experience, I know LeadPages is the software for me.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/262091/leadpages)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/262091/leadpages> |
| en | <https://www.softwareadvice.com/website-builder/leadpages-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/262091/leadpages> |
| en-GB | <https://www.softwareadvice.co.uk/software/262091/leadpages> |
| en-IE | <https://www.softwareadvice.ie/software/262091/leadpages> |
| en-NZ | <https://www.softwareadvice.co.nz/software/262091/leadpages> |
| fr | <https://www.softwareadvice.fr/software/262091/leadpages> |

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