--- description: Review of Later Social Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Later Social | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/3905/social-media-marketing/software) > [Later Social](/software/261827/later) # Later Social Canonical: https://www.softwareadvice.co.nz/software/261827/later Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.co.nz/software/261827/later?page=2) > Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later Social helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more\! > > Verdict: Rated **4.4/5** by 398 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 398 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Later - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Starter: $25/month (or $18.75/month when billed annually) for 1 User, 1 Social Set, and 30 posts per month per social platform. Growth: $50/month (or $37.50/month when billed annually) for 2 users, 2 Social Sets, and 180 posts per month per social platform. Scale: $110/month (or $82.50/month when billed annually) for 4 users, 6 Social Sets, and unlimited posts across all social platforms. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Automated Publishing - Automated Scheduling - Calendar Management - Content Library - Content Management - Data Import/Export - Drag & Drop - Engagement Tracking - Image Library - Multi-Account Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging ## Integrations (3 total) - Instagram - Meta for Business - Twitter/X ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software) ## Alternatives 1. [Instagram](https://www.softwareadvice.co.nz/software/115029/instagram) — 4.7/5 (5189 reviews) 2. [Snapchat for Business](https://www.softwareadvice.co.nz/software/117456/snapchat) — 4.6/5 (1137 reviews) 3. [Meta for Business](https://www.softwareadvice.co.nz/software/239876/facebook) — 4.4/5 (2374 reviews) 4. [Zoho Social](https://www.softwareadvice.co.nz/software/392457/zoho-social) — 4.7/5 (3439 reviews) 5. [Twitter/X](https://www.softwareadvice.co.nz/software/255619/twitter) — 4.5/5 (1803 reviews) ## Reviews ### "Later is a feature-rich and affordable social media scheduling platform" — 5.0/5 > **Leighton** | *31 August 2022* | Entertainment | Recommendation rating: 9.0/10 > > **Pros**: Later offers a wide variety of post scheduling features for most popular platforms but at a more modest price point. Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what posts are scheduled, and at what date/time. > > **Cons**: Unfortunately Later's complexity does get the best of it sometimes, meaning the learning curve, while not bad, is certainly steeper than some competing tools like Buffer. ----- ### "Better than Hootsuite" — 5.0/5 > **Skyler** | *4 November 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: -Integrations with so many platforms including Pinterest, YouTube \& Instagram reels which aren't always supported with other platforms - I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed > > **Cons**: I love everything about Later. However, I do wish it supported even more platforms like up and rising social platforms such as Gab. > > I use Later for my acupuncture client to ensure all of her social media posts are published weekly. I have really enjoyed the easy to use drag an drop scheduler. I used to use Hootsuite but I won't go back due to the affordability and ease of use\! ----- ### "Small but decent social tool if you're just getting started" — 3.0/5 > **Bryan** | *12 September 2024* | Hospitality | Recommendation rating: 7.0/10 > > **Pros**: Posting and Scheduling was fairly simple > > **Cons**: Lacks a lot of functionality of other services > > Used it for a small time but ended up moving to other platforms ----- ### "Well designed Social Media Management platform with a fatal flaw" — 4.0/5 > **Darien** | *21 January 2020* | Religious Institutions | Recommendation rating: 6.0/10 > > **Pros**: Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram \& Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views \& even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them. > > **Cons**: While Later's platform was absolutely stunning \& incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive \& less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform. > > Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products. ----- ### "Necessary Tool" — 4.0/5 > **Verified Reviewer** | *27 May 2022* | Hospitality | Recommendation rating: 8.0/10 > > **Pros**: The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing. The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key. > > **Cons**: Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal. > > Good piece of software that does it's job. ----- Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.co.nz/software/261827/later?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/261827/later) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data