4.3
Overall rating
Reviews

4.3
Overall rating
Reviews

About Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.
Act-On Software - Automated journey builder
Act-On Software - Contact report
Act-On Software - Email builder
Act-On Software - Email report
Act-On Software - Act-on dashboard
Act-On Software - Contact timeline
Act-On video
Act-On Software - Automated journey builder - thumbnail
Act-On Software - Contact report - thumbnail
Act-On Software - Email builder - thumbnail
Act-On Software - Email report - thumbnail
Act-On Software - Act-on dashboard - thumbnail

Act-On pricing

Act-On does not have a free version. Act-On paid version starts at US$900.00/month.

Starting Price:
US$900.00/month
Free Version:
No
Free trial:
No

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Act-On Reviews

Feature rating

Value for Money
3.9
Functionality
4.1
Ease of Use
4.1
Customer Support
4.3
5 reviews of 256 View all reviews
Russell
Russell
  • Industry: Banking
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
0

5
Reviewed on 29/11/2018

Act-On's strengths are it's customizability and robust features.

Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Pros

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once.

I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Cons

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Response from Act-On Software

Hi Russell,
Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home
Thanks again!

Replied 12/12/2018
Dave
Dave
  • Industry: Biotechnology
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
1

4
Reviewed on 7/08/2018

ACT-ON customer service is fading fast

I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.

Pros

In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.

Cons

I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.

Response from Act-On Software

Hi Dave,
Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help!

Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts.

Thanks again,
Sarah

Replied 8/08/2018
Luke
  • Industry: Law Practice
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
2
Ease of Use
3
Customer Support
1

2
Reviewed on 29/04/2019

Over-promising and under-delivering are key traits of Act-On

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.

Pros

The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.

Cons

Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.

Layne
Layne
  • Industry: Publishing
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
4

4
Reviewed on 19/07/2018

This is really a marketing tool that has build some features for salespeople

Pros

I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

Cons

It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

Response from Act-On Software

Hi Layne,
Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor.
If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home
It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users.
Thanks!

Replied 23/07/2018
Dan
Dan
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 1/07/2019

Quick to Learn, Easy to Use

Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.

Pros

It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.

Cons

I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.

Response from Act-On Software

Hi Dan,
Thanks for being an Act-On enthusiast and posting a review! We love your feedback.
Cheers,
Sarah

Replied 3/07/2019

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