---
description: Review of Wappalyzer Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Wappalyzer | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# Wappalyzer

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> Wappalyzer is a lookup solution that allows sales and marketing teams to find the right contact data. Wappalyzer includes lookup capabilities for market research, competitive analysis, data enrichment, email verification, website monitoring, and lead generation. Marketing or sales specialists can easily uncover the technology stack of any website, verify email and other contact details, discover new prospects and compare market technology and trends.
> 
> Verdict: Rated **4.9/5** by 12 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 12 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Wappalyzer
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$149.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- Data Import/Export
- Lead Segmentation
- Prospecting Tools

## Integrations (3 total)

- HubSpot CRM
- Pipedrive
- Zapier

## Category

- [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software)

## Alternatives

1. [Bitrix24](https://www.softwareadvice.co.nz/software/128326/bitrix24) — 4.2/5 (984 reviews)
2. [Dynamics 365](https://www.softwareadvice.co.nz/software/106335/microsoft-dynamics-crm) — 4.4/5 (5811 reviews)
3. [Pipedrive](https://www.softwareadvice.co.nz/software/321306/pipedrive) — 4.5/5 (3042 reviews)
4. [Salesforce Sales Cloud](https://www.softwareadvice.co.nz/software/2764/salesforce-sales-cloud) — 4.4/5 (18768 reviews)
5. [EngageBay CRM](https://www.softwareadvice.co.nz/software/83835/engagebay) — 4.7/5 (907 reviews)

## Reviews

### "One of my favorites extensions" — 5.0/5

> **Marco Genaro** | *11 November 2023* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I'm an SEO consultant, and for me is very useful to know which kind of technologies do my prospects use. Wapallyzer allows me to know in 10 seconds which kind of platforms they use and that makes me win a lot of time.
> 
> **Cons**: That I need to pay to get the contact information. I would like to have some "free" information per month.
> 
> Very good. I can't complain. Although I only used the free trial and the free extension, as I mentioned before, it's very useful and it's pinned on my Chrome Extensions.

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### "Great for identifying cms platform and apps in use" — 5.0/5

> **Molly** | *26 September 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Quick and easy implementation and identification of key website information
> 
> **Cons**: The popup dashboard could be cleaner for ease of use
> 
> This helps our company quickly identifier cms platforms

-----

### "Wappalyzer Extension Review" — 5.0/5

> **Niyati** | *14 July 2022* | Computer & Network Security | Recommendation rating: 7.0/10
> 
> **Pros**: I use the extension feature of this tool almost on a daily basis. It is very efficient and reliable. When I compared the results of this tool with my own research, it matched 100%. Reliability is an important factor on which this tool has maintained it's consistency.
> 
> **Cons**: Some technologies which are highlighted are not detailed further in this tool. Suppose a website uses JavaScript, it does not highlight it's version everytime. &#10;&#10;Also, it doesn't compare the version of the technology the website is using with the latest version, or any security implications in it. It provides an overview, not a detailed report on analysis. You surely would need a thorough research after getting the overview from this tool.
> 
> I would recommend this tool to save your time from lengthy analysis of a host and for reconnaissance stage of a testing. This is a great tool to get a brief look of technology stacks of website, but not for an elaborate reporting on the strategizing and monitoring. The extension is super helpful.

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### "Excellent tool for website analysis and obtaining lists for lead generation" — 5.0/5

> **Madhusudan** | *10 February 2023* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: The list-making filters that are available and knowledge of the appearance of the outcomes This enables me to assess whether my criteria are sound and whether I will obtain the desired outcomes.I adore how simple it is to use Wappalyzer to find customer tech stacks and explore it. Chrome extensions are primarily used by me to browse the web quickly and find possible clients.
> 
> **Cons**: Although I wouldn't call this a drawback, it is expensive to pay credits for just a tiny sampling of the data or the entire list. If the fee weren't so costly, I would use this excellent competitive analysis much more frequently. I believe that Wappalyzer now has a credit payment option so that you can use it as needed rather than committing to a full plan. I believe it makes a lot more sense since, although I enjoy using this tool, I don't necessarily require it all the time; rather, I just use it when I'm conducting research.
> 
> I firmly believe that getting ready for any conversation is essential. As a result, I can enter every conversation fully prepared, which enables me to handle any objections that may arise, particularly given my industry. Having complete knowledge is a huge benefit.

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### "Wappalyzer is a highly effective and valuable tool for identifying the technologies" — 5.0/5

> **mohit** | *17 February 2023* | Computer & Network Security | Recommendation rating: 10.0/10
> 
> **Pros**: Its accuracy, ease of use, customization options, excellent customer support, and free and open-source model make it a popular choice for web developers, designers, and other professionals.
> 
> **Cons**: Wappalyzer does not provide information about how the technologies it identifies are being used or configured, which can limit its usefulness for users who are looking for more detailed information about a particular site's technology stack.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/254030/wappalyzer)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/wappalyzer-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/254030/wappalyzer> |
| en-GB | <https://www.softwareadvice.co.uk/software/254030/wappalyzer> |
| en-IE | <https://www.softwareadvice.ie/software/254030/wappalyzer> |
| en-NZ | <https://www.softwareadvice.co.nz/software/254030/wappalyzer> |

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