--- description: Review of Bento Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Bento | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/4697/email-marketing/software) > [Bento](/software/252766/bento) # Bento Canonical: https://www.softwareadvice.co.nz/software/252766/bento Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.nz/software/252766/bento?page=2) > bento is an email marketing and automation platform built for fast-growing online businesses. It helps companies retain customers, grow revenue, and scale through powerful email, SMS, chat, and marketing automation capabilities. bento offers a free thirty-day trial and five-minute setup for new users. Some key features include the ability to send targeted messages to customers at scale, create customized automations triggered by user behavior and purchases, engage in personalized conversations across live chat, social media, and email, and track the entire customer journey from advertisement to sale with accurate analytics. bento also provides real-time twenty-four hours seven days a week community support, hundreds of integrations, a drag and drop workflow builder to quickly create automations, and tools to safely send aesthetically pleasing emails with deliverability guarantees. bento is designed for fast-growing startups, online businesses, marketers, software engineers, content creators, e-commerce platforms, and advertising agencies who want an all-in-one platform to communicate with customers across channels and automate marketing workflows. With features like unlimited inboxes, a customizable email builder, the ability to connect email, Facebook, Twitter, and more to unify conversations, and proactive list cleaning to avoid blacklists, bento provides the capabilities fast-moving companies need to scale effectively. > > Verdict: Rated **5.0/5** by 71 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 71 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Bento ## Commercial Context - **Starting Price**: A$30.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Pricing scales per contact (known visitor) in the database. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, United States ## Features - A/B Testing - AI Copilot - API - Activity Dashboard - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Scheduling - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customisable Branding - Customisable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences ## Integrations (6 total) - Make - OptinMonster - RightMessage - Shopify - Stripe - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) - [Digital Adoption Platforms](https://www.softwareadvice.co.nz/directory/4379/digital-adoption-platform/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13563 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2324 reviews) 4. [Success.ai](https://www.softwareadvice.co.nz/software/426397/success-ai) — 4.8/5 (418 reviews) 5. [EmailOctopus](https://www.softwareadvice.co.nz/software/132424/emailoctopus) — 4.8/5 (657 reviews) ## Reviews ### "Really cool for SAAS" — 5.0/5 > **Igor** | *18 January 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Email deliverability: my emails don’t end up coming from banned IPs\! I’m still struggling a bit with email HTML/layout, but much less than before, and their new AI features do help. The product is genuinely evolving, and you can actually influence the roadmap. With the proper event-based approach and a clear focus on SaaS, I honestly don’t see any real alternatives to them (at least for now). > > **Cons**: What I liked the least was their .NET SDK, but I extended/fixed it myself and now everything’s fine. > > I’ve worked with several email marketing platforms, and this one is the most flexible and most sensible. It still doesn’t have everything I need yet, but the team already has it on their roadmap - and I still haven’t explored all the system’s features myself. ----- ### "The Greatest Email Marketing Software Of All Time" — 5.0/5 > **Abdullah** | *7 August 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Amazing Support, plus I had issues with deliverability they helped me fix it all.. The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself.. Also their tracking system, oh my god.. this is big.. this system tells you exactly what each user (subscriber) has been doing inside your funnel, it's more like a crm, now I can make decisions perfectly with my team.. I know what to say, how to follow up based on the actions the user took within the funnel. Their AI email writer within itself is a whole product.. this thing is insane, I can write two words and it will write a full email with (your chosen tone of voice), also with an amazing direct response marketing copy.. There is also this ai agent chat system that I haven't tried or figured out yet, but I'm sure it's also an amazing feature.. > > **Cons**: it's a bit techy to get to use it, but once you get the hang of it, you know why they set it up like this.. I think it's an all in all business tool that helps you track the actions of every single user within > > The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself.. The \[sensitive content hidden\] is there to help with supporting customers, he works day in and day out to help us learn and improve our user experience so that we can get the results from bento.. I've tried out so much other email marketing software, and I have to say Bento is by far the best email marketing software out there, no questions about it.. Their Support, Their Tracking System, Their AI writer, Their Automation System, Their Sending Limits, Their Deliverability.. I have to say everything is overall Impressive ----- ### "Bento Was a Good Option." — 5.0/5 > **Matthew** | *4 May 2024* | Restaurants | Recommendation rating: 6.0/10 > > **Pros**: Customer service that Bento offered was very good, quick to respond and address any concerns. Some of the features on Bento were limited and some respects, but they were not a dealbreaker for us. > > **Cons**: Some of the Web Design layout could’ve been better. Functionality was good, but occasionally there were issues. > > Overall, Bento was a good option and we would use it again in the future. ----- ### "Simple, Clear and Easy to Use" — 5.0/5 > **Jake** | *18 June 2026* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10 > > **Pros**: I liked how easy Bento was to use. It felt clean, straightforward, and didn’t take much effort to get set up or understand. Everything was organised well, which made it simple to manage without a lot of back and forth. > > **Cons**: There wasn’t much I disliked. If I had to pick something, a bit more guidance or detail upfront would make it even easier to get the most out of it, especially when you’re first getting started. > > Overall, Bento has been a really positive experience. It’s simple, well organised, and easy to use without feeling overcomplicated. It helped keep things clear and saved time, which made the whole process feel smooth and low-fuss. ----- ### "Deliverability is king, Best in class support, opinionated software" — 5.0/5 > **Richard** | *8 September 2025* | Information Services | Recommendation rating: 10.0/10 > > **Pros**: Great value for the money. Deliverability is the best I've had, help in discord is fantastic. I started sending to people when we switched over and people I thought were non-responders started responding like the never received our emails before. They are very helpful and the warmup / batching is so good. I've also made use of the API which is again quite good. > > **Cons**: The interface is a little quirky. Info is often not where I am used to finding it, but it's there and more of it if you take the time. There are some things with fields where you have to memorize the field to add it to a contact vs selecting a list of fields they store from a dropdown and then add it. It's not a lot to do and Im not leaving for the sake of these kinds of things. > > When was the last time you were in regular conversation with the \[sensitive content hidden\] of mailchimp/active campaign. Did they habitually give you free advice on how to send and land in inboxes? The email landscape is constantly changing to be more engagement driven, do you have software or a partner? ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.nz/software/252766/bento?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/252766/bento) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data