--- description: Review of Bento Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Bento | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/4697/email-marketing/software) > [Bento](/software/252766/bento) # Bento Canonical: https://www.softwareadvice.co.nz/software/252766/bento Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.nz/software/252766/bento?page=2) > bento is an email marketing and automation platform built for fast-growing online businesses. It helps companies retain customers, grow revenue, and scale through powerful email, SMS, chat, and marketing automation capabilities. bento offers a free thirty-day trial and five-minute setup for new users. Some key features include the ability to send targeted messages to customers at scale, create customized automations triggered by user behavior and purchases, engage in personalized conversations across live chat, social media, and email, and track the entire customer journey from advertisement to sale with accurate analytics. bento also provides real-time twenty-four hours seven days a week community support, hundreds of integrations, a drag and drop workflow builder to quickly create automations, and tools to safely send aesthetically pleasing emails with deliverability guarantees. bento is designed for fast-growing startups, online businesses, marketers, software engineers, content creators, e-commerce platforms, and advertising agencies who want an all-in-one platform to communicate with customers across channels and automate marketing workflows. With features like unlimited inboxes, a customizable email builder, the ability to connect email, Facebook, Twitter, and more to unify conversations, and proactive list cleaning to avoid blacklists, bento provides the capabilities fast-moving companies need to scale effectively. > > Verdict: Rated **4.9/5** by 59 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 59 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Bento ## Commercial Context - **Starting Price**: A$30.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Pricing scales per contact (known visitor) in the database. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, United States ## Features - A/B Testing - AI Copilot - API - Activity Dashboard - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Scheduling - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customisable Branding - Customisable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences ## Integrations (6 total) - Make - OptinMonster - RightMessage - Shopify - Stripe - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.nz/software/171529/gmail) — 4.8/5 (13327 reviews) 2. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17572 reviews) 4. [Success.ai](https://www.softwareadvice.co.nz/software/426397/success-ai) — 4.8/5 (415 reviews) 5. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Bento is the bomb - great API, amazing support, sign up and thank me later." — 5.0/5 > **Noah** | *18 January 2025* | Internet | Recommendation rating: 10.0/10 > > **Pros**: I love how great the API is to work with to integrate with my website and Slack. I also love how kind, and FAST support is from the core team and community members on discord (it is shockingly good), I also like the different email editing experiences too which allow me to use a drag n drop, and straight Code editing experience too. Deliverability is great as is the team's deep focus on getting your emails into your customer's inbox. > > **Cons**: I wish the docs on how to warm up an ip were in the beginner section. > > Amazing. I couldn't recommend them more highly. ----- ### "Finally – an email platform that gets it." — 5.0/5 > **Szymon** | *7 April 2025* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: What I liked most is that Bento gives me full control over segmentation, automations, and deliverability – without the clutter. It’s built for performance, not for vanity. > > **Cons**: The initial learning curve can be a bit steep, especially if you're coming from more visual platforms. But once you understand the logic, everything clicks. > > Overall, my experience with Bento has been excellent. It’s a powerful, developer-minded platform that finally gives marketers full control without sacrificing deliverability or speed. Once you get through the onboarding curve, it becomes an essential tool ----- ### "Bento Was a Good Option." — 5.0/5 > **Matthew** | *4 May 2024* | Restaurants | Recommendation rating: 6.0/10 > > **Pros**: Customer service that Bento offered was very good, quick to respond and address any concerns. Some of the features on Bento were limited and some respects, but they were not a dealbreaker for us. > > **Cons**: Some of the Web Design layout could’ve been better. Functionality was good, but occasionally there were issues. > > Overall, Bento was a good option and we would use it again in the future. ----- ### "A great platform for running email for SaaS" — 5.0/5 > **Toby** | *15 December 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I like Bento for its comprehensive feature suite, and the way the founder quickly responds to support and feedback requests. I also like how it lets me handle transactional email and newsletters in one platform. > > **Cons**: There's nothing in particular. I ran into one issue when onboarding which slowed me down momentarily, but the founder was super responsive in unblocking me. > > Bento is a solid product. It lets me focus on building my SaaS without having to worry about email deliverability and all that side of things. ----- ### "Wonderful Platform with a Steep Learning Curve (but worth it\!)" — 5.0/5 > **Jen** | *18 January 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I love that I can pull in sources like Stripe and send transactional emails from Stripe to get the full picture of my email marketing subscribers, membership members, and customers. It's also a small company where you get a lot of personalized support. > > **Cons**: It can be overwhelming to get started. It has a lot of options and the language is different than, say MailChimp or Kit, but the functionality outweighs the learning curve for me. > > I loved the onboarding process and conversations. I've felt very cared for and supported. This is a tool we will be able to grow with because it's so versatile. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.nz/software/252766/bento?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/252766/bento) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data