--- description: Review of DataGroomr Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: DataGroomr | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Data Quality Software](/directory/4582/data-quality/software) > [DataGroomr](/software/247388/datagroomr) # DataGroomr Canonical: https://www.softwareadvice.co.nz/software/247388/datagroomr Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/247388/datagroomr?page=2) > Salesforce's Simple Deduplication \& Data Hygiene App Machine learning-based duplicate management is what DataGroomr does. Smartly deduplicate Salesforce data. No setup is necessary\! Data cleansing involves comparing records, choosing which values to keep, appending and merging, and automatically verifying emails. Records are compared side by side and merged according to your preferences with duplicate management. Choose the master record, duplicate the values, or make inline changes. Trimmr gains knowledge through your activities. Trimmr becomes better at deduplicating your data as you merge duplicates. All of your duplicate records will be merged by DataGroomr. No problem if you need greater control. You can design your own merging rules. Create rules for Master Record Selection or Field Values using the convenient drag-and-drop rules editor. The Importr module stops imports from causing duplicate records to be created in Salesforce. Display data hygiene information in a dashboard that may be customised using basic charts. You may get data validation for emails, addresses, and phone numbers from Brushr. > > Verdict: Rated **4.7/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 10 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: DataGroomr - **Founded**: 2019 ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: DataGroomr is priced based on the number of records in Salesforce. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Address Validation - Data Cleansing - Data Import/Export - Data Transformation - Data Verification - Duplicate Detection - Master Data Management - Match & Merge - Reporting/Analytics ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Data Quality Software](https://www.softwareadvice.co.nz/directory/4582/data-quality/software) ## Alternatives 1. 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What I like most about the product is the ability to do mass merges of duplicate records easily and based on criteria that I set. > > **Cons**: We used DataGroomr for standard objects in Salesforce. It would be nice if we could also de-dupe records for a number of custom objects that we have. > > The problem we solved with DataGroomr was performing mass merges of duplicate Salesforce records. This saved us hours and hours of manual work that frankly would not have gotten done if we didn't find this tool. Customer service was also very responsive and helpful. ----- ### "Effortless Salesforce Data Management with DataGroomr" — 5.0/5 > **Alexis** | *3 April 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: DataGroomr has been an excellent addition to our tech stack. It has helped us clean up our Salesforce Leads, Contacts, and Opportunities objects with highly efficient merge intelligence tools. Not only has it been great for our data hygiene, but it has also made lead data imports a breeze. > > **Cons**: Added cost for big datasets like our Lead Object. Understandable but I add a con as it was mandatory. > > \[sensitive content hidden\], the integration team and support have been such big help serving our needs. ----- ### "Simpler and better duplication catching than Cloudingo" — 4.0/5 > **Dave** | *17 June 2020* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: There was no complex configuration of the tool. Right away it was able to search for duplicates and in fact it found numerous duplicates (with slightly different email addresses) that Cloudingo had not found. > > **Cons**: As of yet, there is not a method available to import a list of people to multiple objects. Sometimes we have list of attendees at events that might already exist as Contacts, or Leads, or not at all. We need a process to check across the two objects before then creating a new Lead record. I met with some folks from DataGroomr and shared this with them. It's possible that an upcoming release which enables you to export your CSV with added info about the outcome for each record will make it possible for us to do what we need. As I write this it's June of 2020 so that feature may have been rolled out. > > Clearly they are striving for an intuitive and user-friendly tool. That's a hard task because the nature of these operations is such that it can get very complex very fast. So far they are doing a good job of walking that tightrope. ----- ### "Data Merge Tool" — 4.0/5 > **Adam** | *19 January 2022* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Once setup it's pretty easy to use, the data manipulation tools were an added bonus > > **Cons**: The rules engine has a steep learning curve ----- ### "Excellent Product" — 5.0/5 > **Andrew** | *14 January 2022* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: DataGroomr is very easy to set-up and use. The support is quite good and responsive. They even offered to add a feature for me when I asked for it. > > **Cons**: It's a bit overzealous on the matches in contacts. I merge a lot but equally reject a lot of the matches. I can't blame it as so much information is similar and hopefully it learns over time. I often have to open the records in SF to compare further detail. Thankfully the links are prominent to open them. > > Overall I'm happy with the purchase and wished I had more time to use it. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/247388/datagroomr?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/247388/datagroomr) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data