---
description: Review of BigSpy Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: BigSpy | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# BigSpy

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> BigSpy is a web-based ad spy tool, which helps businesses and individuals discover advertising strategies and track trends to improve marketing campaigns. It lets users gain access to a database of a wide range of ads from across the world and obtain advanced searching with various filters. &#10;&#10;Teams using BigSpy can draw creative ideas from across various platforms, including Facebook, Twitter, Instagram, Admob, Yahoo, and Pinterest. The platform enables marketing professionals to discover the latest hot ads tracked by other users. It allows individuals to view featured ads on Facebook and view people-tracked ads across all seven supported platforms. &#10;&#10;BigSpy lets managers track the trend of various ads from within a unified platform. Pricing is available on monthly subscriptions and support is extended via live chat, FAQs, and phone.
> 
> Verdict: Rated **4.8/5** by 2484 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 2484 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: BigSpy

## Commercial Context

- **Starting Price**: US$9.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: Free - $0/month for 5 queries daily; 1 seat&#10;Basic - $9/month for 20 queries daily; 1 seat&#10;Pro - $99/month for unlimited queries daily; 1 seat&#10;VIP Enterprise - $199~$499/month for new intelligences; price x seats
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Activity Tracking
- Competitive Analysis
- Content Library
- Dashboard
- Filtering
- Sentiment Analysis
- Social Listening

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Social Media Monitoring Software](https://www.softwareadvice.co.nz/directory/4221/social-media-monitoring/software)

## Alternatives

1. [Brand24](https://www.softwareadvice.co.nz/software/24347/brand24) — 4.7/5 (254 reviews)
2. [Hootsuite](https://www.softwareadvice.co.nz/software/137620/hootsuite) — 4.4/5 (3796 reviews)
3. [Agorapulse](https://www.softwareadvice.co.nz/software/124990/agorapulse-marketing) — 4.6/5 (713 reviews)
4. [YouScan](https://www.softwareadvice.co.nz/software/310323/youscan) — 4.9/5 (114 reviews)
5. [Lyfpit](https://www.softwareadvice.co.nz/software/266792/lyfpit) — 4.6/5 (138 reviews)

## Reviews

### "👉 BigSpy: A Must-Have Tool for Ad Research and Inspiration" — 5.0/5

> **Lucas** | *30 January 2026* | Commercial Real Estate | Recommendation rating: 9.0/10
> 
> **Pros**: What I like most about BigSpy is its massive and constantly updated ad library. The platform makes it very easy to analyze winning creatives across multiple channels such as Facebook, Instagram, and TikTok. The advanced filtering options by country, niche, format, and call to action save a lot of time and help generate strong ideas for new campaigns.
> 
> **Cons**: The main downside is that the interface can feel a bit overwhelming for beginners at first. Also, some advanced features are locked behind paid plans, which may be a limitation for users on a tight budget. Occasionally, ad loading times can be slightly slow.
> 
> Overall, my experience with BigSpy has been very positive. It is a powerful tool for anyone working with digital marketing, dropshipping, or paid traffic. It helps identify market trends, validate products, and build more effective ad strategies. Once you get familiar with the platform, it becomes very efficient and easy to use.

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### "My new favorite website" — 4.0/5

> **savas** | *22 August 2024* | Program Development | Recommendation rating: 8.0/10
> 
> **Pros**: I like the user interface and fluidity.It looks very nice.
> 
> **Cons**: The free version is very limited. We need more time to test the site and find out if it is efficient or not.
> 
> my experience was going well. then I found myself here :)

-----

### "Best Mobile Ads Spy Website" — 5.0/5

> **Maggie** | *15 September 2023* | Utilities | Recommendation rating: 10.0/10
> 
> **Pros**: It is more comprehensive than similar ads spy products
> 
> **Cons**: I like it pretty much. I hope we can use the Chinese version
> 
> If you provide a plan for start-up, that will be nice

-----

### "Head Of Technology" — 5.0/5

> **Kent** | *12 March 2026* | Accounting | Recommendation rating: 9.0/10
> 
> **Pros**: BigSpy is very useful for researching active ads across Facebook, Instagram, YouTube and other platforms. The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education. I like that you can quickly see ad creatives, landing pages, engagement data, and how long ads have been running. That makes it much easier to identify profitable campaigns and understand what messaging is working in the market.
> 
> **Cons**: The interface can take a little time to learn at first, especially if you are new to ad research tools. Some advanced filtering options could be a bit more intuitive, and occasionally the search results require refining keywords to get the most relevant ads. However, once you get used to the platform it becomes much easier to navigate.
> 
> Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research. It provides strong visibility into advertising strategies and makes it easier to identify trends and successful campaigns in different industries. For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is a very useful platform.

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### "Super Effective\!" — 5.0/5

> **Verified Reviewer** | *13 March 2026* | Consumer Goods | Recommendation rating: 9.0/10
> 
> **Pros**: For my daily product research i use this tool to find trending products. I will give it a five out of five rating so far.
> 
> **Cons**: No negative side yet.  If they can reduce the price that would be a great plus for the startup, right?
> 
> Number one go-to tool for my business\!\! Superb experience so far, and i will recommend everyone who is looking for a go to tool for their business.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/246270/bigspy)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/social-media-monitoring/bigspy-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/246270/bigspy> |
| en-GB | <https://www.softwareadvice.co.uk/software/246270/bigspy> |
| en-IE | <https://www.softwareadvice.ie/software/246270/bigspy> |
| en-NZ | <https://www.softwareadvice.co.nz/software/246270/bigspy> |
| fr | <https://www.softwareadvice.fr/software/246270/bigspy> |

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