About Aha!

Aha! is the world's #1 product development software. Our suite of tools seamlessly work together to help teams turn raw concepts into valuable new capabilities — for customers and the business. Set strategy, spark creativity, crowdsource ideas, prioritize features, share roadmaps, manage releases, and plan development. More than 5,000 companies trust Aha! to build lovable products and be happy doing it. Think collaboratively Create a digital notebook to record and refine key thoughts. Use free-form text, digital sticky notes, and diagrams to visually capture raw concepts and polish them by yourself or with the team. Capture bright ideas Crowdsource ideas and customer feedback in a central ideas portal. Analyze trends and engage with customers to find out exactly what they need — so you can prioritize what to build. Create and share product roadmaps Set brilliant product strategy. Define exactly what needs to get done and when based on estimated product value. Build visual roadmaps to showcase your plans. Manage agile development Align product and engineering priorities. Plan and estimate work, create a unified backlog, and coordinate sprints. Tailor the experience to match your workflow through the use of powerful extensions.
Aha! Software - Set strategy
Aha! Software - Prioritize features
Aha! Software - Build visual roadmaps
Aha! Software - Capture ideas
Aha! Software - Report on progress
Aha! video
Aha! Software - Set strategy - thumbnail
Aha! Software - Prioritize features - thumbnail
Aha! Software - Build visual roadmaps - thumbnail
Aha! Software - Capture ideas - thumbnail
Aha! Software - Report on progress - thumbnail

Aha! pricing

Aha! does not have a free version but does offer a free trial. Aha! paid version starts at US$59.00/month.

Starting Price:
US$59.00/month
Pricing Details:
Premium: $59.00 per user per month Enterprise: $99.00 per user per month Enterprise+ : $149.00 per user per month *All plans are billed annually. Visit the website for monthly subscription prices.
Free Version:
No
Free trial:
Yes

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Aha! Reviews

Feature rating

Value for Money
4.6
Functionality
4.7
Ease of Use
4.4
Customer Support
4.9
5 reviews of 459 View all reviews
David P.
  • Industry: Facilities Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 27/07/2020

I will use this software for the rest of my career. It's worth every penny.

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.

Pros

The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.

Cons

The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.

Greg F.
  • Industry: Sports
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/05/2022

So glad to have finally found and settled on Aha! Quite aptly named!

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Alternatives Considered

Jira, Trello and Asana

Reasons for Switching to Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.
Raf A.
  • Industry: Transportation/Trucking/Railroad
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
2
Ease of Use
2
Customer Support
1

3
Reviewed on 6/08/2019

Don't recommend. Read review for details..

Would never recommend.

Pros

Cool logo. Good space to house personas and competitor analysis.

Cons

In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you.

Awful support.

As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Nicole D.
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/03/2022

Aha support and documentation second to none. All the features you need.

A very positive experience that allows us to map strategic goals to the work done. It provides tools such as scorecards, custom fields and calculations that allow managers to assess the work on an even playing field, and set a roadmap that can be tracked with achievements building to the end goal.

Pros

Easy to integrate with development software and link to that work to the strategic goals and initiatives to make sure we build the right things the right way, in the right order for the right reasons.
Achievements build and are tracked overtime to show the ROI quickly and easily.

Cons

The price per user prohibits it from becoming the main tool used by all staff. It requires project tracking to be done in the development tool to minimise project costs overall.

Jessica E.
  • Industry: Human Resources
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 20/05/2022

Very complete product. Great customer support.

Pros

Has all the features I need to conduct my daily Product Management work, and the tool's speed and performance makes it very easy to work with.

Cons

Pricing gets very expensive as it is paid per user. Should have an option of unlimited guest members (viewers)

There are many features and functionalities. I believe the onboarding tutorials could be more detailed and show real daily examples of features usage.

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