About Emotive

Emotive is a mobile and SMS marketing solution that helps businesses streamline processes related to customer segmentation, conversation automation, campaign monitoring, and more from within a unified platform. It allows staff members to build subscriber lists by collecting customer email and phone numbers through pop-up sign-up forms, whilst maintaining compliance with CCPA, TCPA, and CTIA guidelines. Emotive enables team members to configure personalized conversation flows to automatically manage two-way communications based on pre-defined triggers. It lets marketing professionals create segments and send broadcast messages to manage promotions, product releases, launch sales, and cross-selling opportunities. Additionally, with the built-in dashboard, supervisors can gain insights into campaign performance, conversation rates, click-through rates, new subscribers, and more. Emotive enables organizations to integrate the platform with several third-party solutions, such as Zapier, Zendesk, WooCommerce, MailChimp, BigCmmerce, Slack, Shopify, Magento, and more. Pricing is available on request and support is extended via documentation, live chat, phone, and email.
Emotive Software - Emotive messages
Emotive Software - Emotive conversations
Emotive Software - Emotive segments
Emotive Software - Emotive conversational marketing
Emotive Software - Emotive messages - thumbnail
Emotive Software - Emotive conversations - thumbnail
Emotive Software - Emotive segments - thumbnail
Emotive Software - Emotive conversational marketing - thumbnail

Emotive pricing

Emotive does not have a free version but does offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes

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Emotive Reviews

Overall rating

4.3
Write a Review!

Feature rating

Value for Money
4.0
Functionality
4.2
Ease of Use
4.4
Customer Support
4.3
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All Emotive Reviews

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104 reviews
Matt
Matt
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 19/12/2024

Customer Centric SMS Experiences

I really appreciate the custom and hands on approach to working on engaging the customer through SMS.

Pros

emotive has brought a personalized customer centric experience to our customers and has helped us to engage our customer base and boost our sales in the process. We have a measurable increase in customer engagement and in revenue since we began working with emotive.

Cons

Nothing worthy of note. Although their support is off seas, they are always available to help.

Trevor
  • Industry: Computer Hardware
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 9/07/2024

Best SMS platform out there!

Pros

Emotive is by far my favorite SMS platform...and I have tried them all! They have an incredible integration with Shopify that allows us to seamlessly collect leads from popups and push them into our Shopify. Their UI is so easy to use and they have tons of templates that you can pull from. They also have a great Slack community where you can connect with other users and get helpful tips and tricks. The list goes on and on with this company. I can't suggest them enough!!

Cons

None - it's by far the best product for SMS out there!

Leonard
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1.0
Reviewed on 2/01/2024

Scammers - stay away

They charged me for a bunch of unsent SMS campaigns - I lost thousands of revenue from their ability to not deliver on big sales and product launch days. Instead of apologies they are not refunding the money to me. Again no texts were sent, they are charging as though they were and not refunding me. It's been months of back and forth emails and thousands of dollars lost. LOOK ELSEWHERE - IT A SCAM

Pros

They promised a bunch of stuff - did not deliver

Cons

They charged for texts not sent and refuse to refund

Trevor
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 31/10/2024

Increase your ROI w/ Conversational Messaging by Emotive

Emotive consistently generates a 35X ROI each and every month for my clients. Some of my clients see even greater ROI, and it all has to do with conversational messaging which allows shoppers to interact and speak to a real person via SMS.

A lot of SMS services allow for broadcast messaging (a la email blasts), but Emotive's approach is a bit different which allows for your shoppers to actually respond to any message you send. This generates a new level of engagement and gives your brand a chance to make a happy customer, each and every time.

The best thing about it is the pricing. Yes, there are other services out there, but Emotive's pricing is so good that I recommend it every time over any of their competitors.

Pros

The way they handle SMS messaging for e-commerce storefronts. The pricing is also a huge pro!

Cons

Nothing not to like. The service works, their staff is super responsive, and once you learn about conversational messaging, you will see what I'm talking about!

Alternatives Considered

Attentive

Reasons for Choosing Emotive

We saw what a difference conversational messaging could do for our clients.

Switched From

Omnisend

Reasons for Switching to Emotive

We chose Emotive because of the low cost!
John
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 14/06/2024

5/5 Stars for Emotive

Emotive was exactly what we were looking for in an SMS platform. It's a high-touch experience and they provide plenty of resources to help you succeed, between their onboarding specialists, customer success managers, and copywriters. It's a sophisticated platform and has been driving big signup and sales numbers for us.

Pros

Two-way messaging. Cost-matching with competitors. Easy testing before sending out campaigns. Follow-up messages.

Cons

There is so much to learn on the platform that it's going to take our team a while to know how to fully utilize what is available

Shae
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 11/06/2024

Emotive is the helpful SMS service we have needed all along

Everything has been incredible. We have recommended it to friends. Everything is very user friendly and there is so much help, which I tend to need!

Pros

We love how helpful employees are. Previously it was hard for us to come in contact with those we worked with at our previous company. Everyone goes above and beyond to help!

Cons

No complaints at all with emotive! We love it.

Derek
  • Industry: Sporting Goods
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 8/08/2024

Emotive SMS

Emotive has made it very easy to reach out to our SMS list with great segmenting options, awesome support (who will even write your texts for you), & an intuitive user interface. When Emotive created its own pop-up for gathering phone numbers and email addresses from customers, JC and the support team took care of the entire migration for us. This is definitely a good option for businesses using SMS marketing.

Pros

Emotive has a good support team for SMS. They helped us migrate over to their native pop-up, answered questions, and wrote 1st drafts of text messages for us.

Cons

On the Attribution side it would sometimes take weeks to get responses to questions. However, if you're only using them for SMS, the support team there is great.

Ofra
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 15/05/2024

Why I recommend Emotive

Great and very responsible team to work with. Worked with this company then moved to a different one. Was disappointed and returned to Emotive. Obviously great service.

Pros

Great and very responsible team to work with. Always reply in a timely manner and take the time to help our company grow.

Cons

I would prefer a slightly better rate if possible per each time

Megan
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 7/08/2024

Highly Recommend

I highly recommend Emotive for anyone looking for a dependable and efficient SMS marketing solution. They have consistently delivered great results for us, making them an invaluable part of our marketing efforts.

Pros

We have been partnering with Emotive for our SMS marketing needs for several years now, and our experience has been nothing short of exceptional. Emotive has proven to be a very reliable and effective partner, seamlessly integrating into our marketing strategy with minimal effort required on our end.

Their platform works efficiently in the background, allowing us to focus on other aspects of our business while they handle our SMS campaigns with precision. The ease of management and the outstanding support from their team have made our collaboration smooth and productive.

Cons

I really don't have any cons about Emotive at this time.

Alternatives Considered

Attentive

Reasons for Switching to Emotive

They proved to be the best option of the two, and their sales team was very nice and easy to work with.
Susan
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 3/02/2025

Strategic & organized

When I don’t understand something or have questions, they always take time to explain.

Pros

As a person new to using SMS marketing I wasn’t sure what to look for. Emotive knows what they are doing to help small businesses, they are a full service provider, organized, helpful with strategy and listen to my requests. I recommend this team.

Cons

Pricing is reasonable. At first I didn’t understand it but they are always willing to explain.

Alex
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
2
Features
3
Ease of Use
3
Customer Support
2

4.0
Reviewed on 12/01/2022

Was a big fan - but NOTE that they've changed services - no more CSM. Feature updates needed!

I loved Emotive at the start. While there were feature updates that were (and still are) desperately needed (e.g. keyword trigger, better analytics, better subscriber profile data, etc), their service was top notch. Now, with the cost-savings move of removing the CSM team, they are just an overpriced version of many other SMS marketing tools. We're going to be reaching out to other providers we tested in the sales process to consider switching. Why pay more for the same service? The access to a dedicated support team was a huge benefit, but was removed under the guise of "new benefits"

That being said, the ROI has been great. But we can achieve similar results with another, lower cost provider that follows through on promises made in the sales cycle.

Pros

Relatively easy to set up, configures with Wisepops (although it seems that are going to be doing away with that benefit, too). Great ROI return

Cons

Was a huge fan of their included resources - a dedicated CSM & copywriter. However, they announced that those are gone and customers no longer have access to any personalized resources. Instead they have a "strategy team" which is a faceless group of people who you can contact via a Zendesk form. They also have webinars to replace the CSM relationship, but in my experience, these have not been valuable to our brand (almost entirely just heavy sales tricks - not community building ideas)

Alternatives Considered

Postscript and Attentive

Reasons for Switching to Emotive

Dedicated team of support (now removed), 10DLC instead of toll free, Conversational messaging
Paul
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 25/09/2024

We’ve tried plenty of SMS tools in the past

We’ve tried plenty of SMS tools in the past, and so far, most of them fall short. But Emotive? It’s a whole different story. Emotive has consistently helped our eCommerce clients pull in solid leads and real-world sales. Case in point: in just our first three months, we tripled our SMS opt-ins. Yup, 3x.

Pros

The platform itself is super intuitive, but what really stands out is their support. Need help? You’re not filling out tickets or waiting for days—you’re literally one text away from someone jumping in to save the day.

Cons

Pricing can scale quickly: While it’s affordable for small brands, be aware—if you start seeing major success, the cost will rise along with your results. It’s not a dealbreaker, just something to keep an eye on.

Stephen
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3

5.0
Reviewed on 9/05/2024

Great software

Pros

The automations and personalized flows were awesome

Cons

The contract terms were vague. And support wasn't overly strong with communication

Elizabeth
  • Industry: Luxury Goods & Jewelry
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 3/04/2024

Easy Set Up

[sensitive content hidden] are amazing! They held our hand through every step of the process making it such a wonderful experience. We were hesitant at first to enter the SMS world but the transition to SMS/MMS was seamless.

Pros

Seamless set up and [sensitive content hidden] are very attentive. They answer all of our questions in a timely manner and come up with solutions quickly.

Cons

organically getting phone numbers for sign up. its a slow process that takes time.

Natalie
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/07/2024

Amazing company

As the founder of a growing e-commerce brand, I have been looking for the right partner to grow my SMS subscriber list and increase conversions through SMS. Emotive did all of this and more. Highly recommend

Pros

Supportive staff through the integration process

Cons

N/A. The whole process was successful and I highly recommend working with emotive

Makio
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 27/08/2024

Amazing experience!

Very Positive. Emotive has been stellar in their guidance and investment in me as a client.

Pros

Tailored and Hands-on approach. Very engaged and supportive to your goals.

Cons

Costs can grow quickly as you scale. Does require some strategy investment.

Jen
  • Industry: Cosmetics
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Features
3
Ease of Use
2
Customer Support
1

1.0
Reviewed on 2/03/2023

No longer a good service . Overpriced and overcharged

If you want to be charged thousands of dollars for no reason, by all means sign up for Emotive. Things started out OK as we were dealing with good people who seemed to care if the brand was successful on their platform but over time that shifted to money hungry people who wanted to get us to send as many messages as possible with no regard for ROI (which was severely lacking). The last few months they have taken to arbitrarily adding charges to our bill and refusing to refund them. They have now overcharged me by $1300 in the last 45 days. We also had broadcasts that were set to go at a particular time that instead were sent at odd hours. This pissed off our customers and we were still required to pay for those messages.We did change providers and were told by the new provider that the Emotive customers are dropping like flies . Emotive continues to charge me even though we changed providers. They laid off all of the people we liked too. Bad company, dirty practices.

Pros

very little. The platform has b en edits but the dishonesty of the company overshadows anything good they have

Cons

Greedy people just looking to charge. Does not care for the customer and in fact overcharged us too many times to count

John
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1.0
Reviewed on 30/03/2022

Get Everything In Writing

Pros

I cannot in good conscience provide any positive outlook as their customer service and billing practices overshadow anything good.

Cons

First of all, they bill on a quarterly basis, which for a small business is a lot of money to commit up front. the reason for this negative review (which I have never previously taken the time to do for any company)....
We consolidated our sms with our email partner (Klaviyo) to both save money and eliminate duplicating efforts. I had a conversation with one of their reps, [SENSITIVE CONTENT], prior to the final quarterly billing to see if they would accommodate our desire to cut our Emotive ties since we had moved sms to Klaviyo. Over what seemed to be a very gracious and fruitful conversation, he confirmed that he would accommodate our request and that we would no longer be billed. I took him on his word and failed (my bad) to follow up in writing. They, of course, since they had a credit card on file with them, charged me the $1,200 for the next quarter. When I reached out to [SENSITIVE CONTENT] to rectify the situation, he said that we never discussed this and to refer to the email he sent (which doesn't exist - I had cc'd support at Emotive so he was doing his best CMA dance). And repeated follow-ups with customer service were futile, and [SENSITIVE CONTENT] has since ghosted me, never returning another email. He is a chiseler.
If you do decide to work with them, my advice: don't sign a long-term agreement and make sure you get everything in writing. You're dealing with a duplicitous organization.

Caressa
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 13/01/2023

Emotive is the best SMS Platform!

My overall experience has been absolutely amazing! I look forward to growing our business through emotive

Pros

What I love most about emotive is that their team is constantly sending out guides to help you up your SMS messaging game. That being said they do a great job of reaching out when they think a campaign is going to be beneficial to our company. Along with that, the app is so easy to use and makes for a quick process.

Cons

I never heard about the automated response platform therefore the fact that that is lacking is something to consider promoting more in the future.

Jen
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 4/03/2021

Best ROI and super friendly staff!

Great experience with Emotive as a whole. From start to current their team has been honest, transparent, and a joy to work with. I look forward to my weekly calls with Leslie to bounce ideas off each other. They are ridiculously friendly and easy to work with on projects. We love this platform and company!

Pros

The entire system is very user friendly and you can make it super personal to your brand.

Cons

They are constantly improving the software with new features.

Eloy
Eloy
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/04/2021

What a trial period

Extremely positive, [SENSITIVE CONTENT HIDDEN] was our implementation specialist and she was very helpful in answering ALL of our questions and boy did we have a lot. She took the extra time to walk us through each and every part of the tool and we also had lots of questions after we got set up which she answered thoroughly.

Pros

We enjoyed the customer support the most - the software worked well but the support part was honestly the best we have ever seen. Thank you [SENSITIVE CONTENT HIDDEN].

Cons

At the end of the day this software fit right into what we were looking for however Klaviyo had just launched an SMS service and that is a tool that we use already for email marketing so we are going to use Klaviyo SMS service.

Matthew
  • Industry: Sporting Goods
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/03/2021

Could not live without Emotive

[SENSITIVE CONTENT HIDDEN] is the greatest rep ever, and he has made this whole thing so much fun. I cannot live without it now.

Pros

Customer Service Rep - [SENSITIVE CONTENT HIDDEN] is the most awesome of awesome
The segment building just keeps getting better and better

Cons

Phone App - this is the biggest drawback, but they are getting there. When it is done and ready, it is going to be awesomely stellar!

Madison
Madison
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 13/05/2021

Super effortless

Super user friendly and overall great for customizing your copy.

Pros

This is super easy to integrate an the dashboard is extremely user friendly.

Cons

The desktop feature is currently not working, so this isn't an option for signups/opting in.

Alternatives Considered

Attentive

Reasons for Switching to Emotive

Pricing
Will
Will
  • Industry: Consumer Goods
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 23/03/2021

Emotive is a solid solution with a unique angle amongst SMS providers

We have great success and ROI from Emotive since day 1!

Pros

Emotive is easy to use and easy to deploy but the functionality I like best is the human interaction that is unique to Emotive. Results have been strong. Fantastic ROI.

Cons

Nothing that jumps out at me as a con. The onboarding was slightly rocky as there was a bit of a disconnect between sales and implementation but this got ironed out amicably and quickly.

Audrey
  • Industry: Medical Devices
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

5.0
Reviewed on 28/03/2022

Personalized Content

Things have been great with Emotive! The ease of use and accessibility of this platform is really great and helps our business move efficiently.

Pros

I love that Emotive can personalize our content to match our messaging!

Cons

Third party pop ups are not the best, especially when trying to track real data.

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