About Brand24

Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard. How Brand24 Can Positively Impact Your Business? 1. Public Relations Websites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24. With Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign. Brand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it. In addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities. Some of the most important features include: — Presence score — Metrics of volume — Metrics of engagement — Metrics of reach — Metrics of sentiment — Metrics of influence — Custom Reports 2. Competitor Analysis With Brand24, you can keep tabs on your competitors' business and industry trends. You'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you! 3. Customer Insights Monitoring discussions about your brand may provide you with many valuable customer insights. Finding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24. A significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews. 4. Sentiment Analysis Thanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand. It can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time. With Brand24, you can quickly check whether the mentions are positive, negative or neutral. PR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis. 5. Influencer Marketing Brand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand! Brand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign. 6. Customer Service Brand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments. Our tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively. Our Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates. As you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions.
Brand24 Software - Identify and analyze online conversations about you and your brand, products, or services. Get a real-time overview in one dashboard!
Brand24 Software - Identify the top 10 authors with most social influence and learn about their statistics.
Brand24 Software - This tab allows you to track mentions from the most popular public profiles on social media with the largest reach.
Brand24 Software - Use the Trending Hashtag tab for powerful hashtag tracking. You will be able to find your estimated Social Media reach and access the most influential social media profiles using specific hashtags.
Brand24 Software - Brand24 is a powerful tool for real-time social media monitoring and analytics. The Analytics tab allows you to find the top and most active public profiles. It collects real-time social data from millions of sources.
Brand24 Software - The context of the discussion section is excellent not only to get into discussions surrounding the brand but also as a place you can find popular hashtags.
Brand24 video
Brand24 Software - Identify and analyze online conversations about you and your brand, products, or services. Get a real-time overview in one dashboard! - thumbnail
Brand24 Software - Identify the top 10 authors with most social influence and learn about their statistics. - thumbnail
Brand24 Software - This tab allows you to track mentions from the most popular public profiles on social media with the largest reach. - thumbnail
Brand24 Software - Use the Trending Hashtag tab for powerful hashtag tracking. You will be able to find your estimated Social Media reach and access the most influential social media profiles using specific hashtags. - thumbnail
Brand24 Software - Brand24 is a powerful tool for real-time social media monitoring and analytics. The Analytics tab allows you to find the top and most active public profiles. It collects real-time social data from millions of sources. - thumbnail

Brand24 pricing

Brand24 does not have a free version but does offer a free trial. Brand24 paid version starts at US$119.00/month.

Starting Price:
US$119.00/month See pricing details
Free Version:
No
Free trial:
Yes

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Brand24 Reviews

Overall rating

4.7
Write a Review!

Feature rating

Value for Money
4.5
Functionality
4.4
Ease of Use
4.7
Customer Support
4.8
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All Brand24 Reviews

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197 reviews
John
John
  • Industry: Financial Services
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/07/2024

Brand24, more like the best PR tool ever!

When someone first shared Brand24 with me, I didn't believe it was real. All the monitoring we wanted at a reasonable cost couldn't be more happy.

Pros

The cost of what was provided was so much better than I expected. Most PR monitoring tools are super expensive and don't deliver. For a start-up, Brand24 is exactly what we wanted.

Cons

We are totally with the product so far, have nothing negative to say.

Alternatives Considered

Meltwater

Reasons for Switching to Brand24

Cost and after speaking with public companies in our space, they weren't happy with the most prominent players like Meltwater.
Ens
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 4/07/2024

Know Your Unknowns

Although I didn't have the budget for this tool, I convinced my team and manager quickly after showing the value. It is a very easy tool, and customer support is always with you. I'm glad to know and understand what is going on in our market

Pros

This is very straightforward for tracking mentions. The reporting capability is also effective, but the most important thing is Slack integration. After adjusting filters according to my needs, the team tracked all the mentions easily.

Cons

The AI reporting system can be enhanced. I know it is new and it is okay for now, but it'd be exciting to see having "Brand24 Virtual Assistant"

Alternatives Considered

Mention and Sprout

Reasons for Choosing Brand24

It becomes hard to manage and use the tool. It is also a bit more expensive than the provided value. I want to focus on what matters rather than spending too much time on all the details.

Switched From

Mention

Reasons for Switching to Brand24

The dashboard is very clean. Reporting is easy and comprehensive. The customer support is impressive, so I can easily onboard myself and the team.
Roberto
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/01/2025

A Comprehensive and Essential Brand Monitoring Tool

My experience was very positive. The tool was essential for our brand monitoring project, helping us understand public perception and make data-driven decisions. Additionally, the customer support was quick and efficient.

Pros

The accuracy and wealth of information provided were excellent for monitoring our brand's reputation. The interface is intuitive, and the real-time alerts helped us quickly identify relevant mentions.

Cons

The cost can be a bit high for smaller companies or those not utilizing the tool's full potential. Additionally, more customizable reporting options would be a great improvement.

Alternatives Considered

BuzzSumo

Reasons for Switching to Brand24

More comprehensive. more tools, reports and easy to use.
Ed
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
3
Ease of Use
5
Customer Support
3

3.0
Reviewed on 1/07/2024

Good but can be better

Good but can be better if they remove duplicate content and add more relevant content

Pros

Giving link of all the keywords properly and the interface is great easy to understand

Cons

Duplicate data, and less data available

Nicola
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 23/10/2024

First time Brand24 user- give it a try!

Pros

It's easy to set up and provides great depth of information. It works with TikTok, Instagram etc

Cons

The price. We only needed it for a specific campaign. If we could have afforded it I would probably have kept it.

Jon
  • Industry: Nonprofit Organisation Management
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

4.0
Reviewed on 3/07/2024

Great product with few drawbacks

Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions.

Pros

It is fairly easy to set up "projects" and once they are set up it is easy to filter the results by a number of different criteria.

Cons

There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so.

Alternatives Considered

Talkwalker and Brandwatch

Reasons for Choosing Brand24

Directive from management to increase activity in this area.

Switched From

Agorapulse

Reasons for Switching to Brand24

We are using Brand24 in conjunction with a separate social media management tool, so the price and functionality factored into the decision.
Taby
  • Industry: Higher Education
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 2/07/2024

Great media and social monitoring, saved us a ton of money

Overwhelmingly positive. Customer service is awesome, interface is great, and setup was super simple.

Pros

The cost was perfect for us -- we were using a different product that we weren't happy with and switching saved us a ton of money. The interface is also much more modern and easily filterable. I love the Slack integration.

Cons

Servers are in the EU so some news sites in the US are blocked there. This has not been a huge problem but has caused us to miss only a couple media mentions.

Raul
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
5

4.0
Reviewed on 30/08/2024

Great product overall I would come back

I loved the fact that you guys teamed up with my agency to explain the product during the sale process. I like the onboarding process and the easiness of use. I didn't love the post sale service as I thought it wasn't as warm yet it was effective. The product in itself has limits and they are not obvious or clear on the main website. I'm sure it's somewhere in the help section... but the speed of the tracking and notification and the fact that the system does't read some news sources or reads them but only when certain conditions are met, are two things that a scared and panicked client because of its reputation issues needs.

Pros

Easy onboarding and selfservice in the account management

Cons

Doesn't cover everything, sometimes is not real time.

Luis
  • Industry: Security & Investigations
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

4.0
Reviewed on 2/08/2024

Integration Brand24

very good for Cibersecurity and marketing

Pros

Very easy to use and the price is fair, it includes a very extensive set of social networks

Cons

Not easy to integrate with others solutions via API

Yousef
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for Free Trial
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
5

5.0
Reviewed on 30/12/2024

Great brand ever

My overall experience was very positive, and I think it is the best and easiest tool so far.

Pros

I liked the accuracy of the tool and the easiness in user experience

Cons

I found the tool to be quite beneficial, as my primary reason for subscribing was to explore its functionalities in order to facilitate informed evaluations and recommendations for my managers within the company.

Isabella
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4.0
Reviewed on 11/07/2024

Prospecting with Brand24

I reach out diferente companies to offer our solutions

Pros

It easier to find information about the reputation of different companies to identify what it is going on

Cons

Sometimes for LATAM is not too useful, the information is better for USA

Hollace
  • Industry: Research
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
0

5.0
Reviewed on 9/07/2024

Brand24 Review

Pros

I like that Brand24 uses AI analysis to keep improving social media monitoring and analysis.

Cons

Sometimes, they change product offerings and it's difficult to adjust, especially when you like the way one thing looked and then it changes.

Cole
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Monthly for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 2/07/2024

Brand24: Easy Listening with a Side of Doubt

Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks.

Pros

Brand24 wins with its easy-to-use interface and in-depth data. You can quickly track brand mentions and understand how people feel about your brand.

Cons

Brand24 rocks usability and data, but watch out: sentiment analysis can be wonky and some features cost more.

Brandon
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
4

4.0
Reviewed on 31/07/2024

Good tool to have a state of art behavior on market

Pros

Its analytics tools that help me find companies that are a good match for my portfolio

Cons

Its few coverage on spanish and LATAM market

Michael
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 18/08/2022

Brand24 is a Brilliant Tool

Brand24 is one of the best decisions we have made to help in our monitoring of the emotionally charged social media world. It has given us a leg up on providing the next leap in timely responsiveness and support for our customers while using less resources to accomplish it.

Pros

With Brand24 it's easy-peasy to pop onto the laptop and peruse through the social media activity for our company, and as well as for peeking in on our competitors. With this wonderful tool we were able to catch a branding concern and stop the improper use of our company name on a product we certainly do not make or endorse.

Cons

I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy.

Response from Brand24

Thank you Michael for your feedback. That's a great use case!

Replied 22/08/2022
Verified Reviewer
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
0

5.0
Reviewed on 20/12/2022

Find what clients tell about you

It does automatically something that is impossible to do by hand

Pros

I really appreciate how this tool tries to make my experience the best possible. Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already

Cons

I found it a bit hard to calibrate the tool in the beginning. The tool was saying that the mention was positive or negative and wasn't right in this

Umang
Umang
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 14/06/2018

Best online monitoring and tracking tool

Before we used lot of tools but with brand24 we just have to use one tool ie brand24.

Pros

When online tracking and monitoring comes to role you need best of the best because you either don't or you use the best. This Brand24 is the best as it provide all features which a tracking and monitoring tool should have.

Cons

Only drawback is lack of tracking Devanagari script. Maybe soon they will consider to have this feature too.

Clement
Clement
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4.0
Reviewed on 12/07/2018

Brand24 a must for any political party.

Pros

Brand24 is my daily bread , it gave us lots of insights on the trends , mentions, and the most influential profiles, so instead of working hard and losing time to complete a single task, we created a smarter strategy targeting key profiles and medias.

Cons

We have lots of arabic contents being grabbed , and the emotional analysis does not work on them , so we are doing this work manually .

Katie
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 18/08/2022

A Quality Solution for Small Business

We've enjoyed having Brand24 as a resource!

Pros

Brand24 has been a great addition to our marketing toolkit -- we found that it was easy to set up, navigate, and pull reports from. It has been helpful for us to provide our clients with insights on how their programs are doing in the public eye. Because of Brand24, we've been able to capture info and sentiment that probably would have gone under the radar without. Fair cost for a quality solution.

Cons

For some of the search features, it sometimes pulls irrelevant information from Twitter. We would also like the software to integrate with LinkedIn in the future.

Response from Brand24

It's great to hear that Brand24 belongs to your marketing toolkit! Thank you for your feedback. It's precious to us.

Replied 22/08/2022
Graham
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
4

4.0
Reviewed on 23/08/2022

Strong Social Listening tools

A strong tool to monitor disaster related social listening when we need it most.

Pros

The highly visual elements of social listening, with external links to the most impactful posts on social channels.

Cons

Lack of overall brand reputation and sentiment impact which can be repackaged for client facing presentations.

Response from Brand24

Thank you for your feedback! It means a lot to us.

Replied 24/08/2022
Verified Reviewer
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

4.0
Reviewed on 23/10/2017

Catches mentions that other tools miss

Pros

Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.

Cons

Monitoring social media comments and a few other features are not available on the lower pricing tier.

Justyna
Justyna
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 16/10/2017

The best tool for social media monitoring

Pros

Provides the daily dose of the most important data. It's easy to use. Customer service is always on duty , and You can hear that they are happy to work in Brand24. Love to call them to speak about projects, details, numbers.

Cons

That i don't have time to use it more often :) Everything else is just right for my needs, i would like page to be more colorful :)

Deborah
Deborah
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 22/03/2018

Perfect for monitoring social conversations.

Pros

Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.

Cons

The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .

Verified Reviewer
  • Industry: Internet
  • Company size: 1,001–5,000 Employees
  • Used for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4.0
Reviewed on 17/09/2018

Good tool to improve your brand communication in social media

Helped us to find new customers and engage better with the existing customers in social media.

Pros

1. Generates news feed by collecting the data of people who mention or discuss about your brand.
2. Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions.
3. Boosts data driven decision making by plotting charts and generating info graphics automatically. Can do sentiment analysis easily.
4. Customer support team is excellent and helps us in understanding the software better.

Cons

1. Not intuitive to use. Need to follow tutorials, webinars and reference material to learn how to use this tool.
2. Can't customize the templates for generating reports.
3. Software is expensive to purchase.
4. Mobile app should be improved and allow us to access all features provided in the desktop version.

Maksymilian
Maksymilian
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 7/03/2018

Great information monitoring tool

Pros

Easy to use, great piece of software, developed in Wroclaw, Poland. I'm using it daily with my personal projects.

Cons

Little bit too expensive for personal usage.

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