About Brand24












Brand24 pricing
Brand24 does not have a free version but does offer a free trial. Brand24 paid version starts at US$119.00/month.
Alternatives to Brand24
Brand24 Reviews
Feature rating
All Brand24 Reviews

- Industry: Financial Services
- Company size: 201–500 Employees
- Used Weekly for 1+ year
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Review Source
Brand24, more like the best PR tool ever!
When someone first shared Brand24 with me, I didn't believe it was real. All the monitoring we wanted at a reasonable cost couldn't be more happy.
Pros
The cost of what was provided was so much better than I expected. Most PR monitoring tools are super expensive and don't deliver. For a start-up, Brand24 is exactly what we wanted.
Cons
We are totally with the product so far, have nothing negative to say.
Alternatives Considered
MeltwaterReasons for Switching to Brand24
Cost and after speaking with public companies in our space, they weren't happy with the most prominent players like Meltwater.- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Know Your Unknowns
Although I didn't have the budget for this tool, I convinced my team and manager quickly after showing the value. It is a very easy tool, and customer support is always with you. I'm glad to know and understand what is going on in our market
Pros
This is very straightforward for tracking mentions. The reporting capability is also effective, but the most important thing is Slack integration. After adjusting filters according to my needs, the team tracked all the mentions easily.
Cons
The AI reporting system can be enhanced. I know it is new and it is okay for now, but it'd be exciting to see having "Brand24 Virtual Assistant"
Reasons for Choosing Brand24
It becomes hard to manage and use the tool. It is also a bit more expensive than the provided value. I want to focus on what matters rather than spending too much time on all the details.Switched From
MentionReasons for Switching to Brand24
The dashboard is very clean. Reporting is easy and comprehensive. The customer support is impressive, so I can easily onboard myself and the team.- Industry: Sports
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
A Comprehensive and Essential Brand Monitoring Tool
My experience was very positive. The tool was essential for our brand monitoring project, helping us understand public perception and make data-driven decisions. Additionally, the customer support was quick and efficient.
Pros
The accuracy and wealth of information provided were excellent for monitoring our brand's reputation. The interface is intuitive, and the real-time alerts helped us quickly identify relevant mentions.
Cons
The cost can be a bit high for smaller companies or those not utilizing the tool's full potential. Additionally, more customizable reporting options would be a great improvement.
Alternatives Considered
BuzzSumoReasons for Switching to Brand24
More comprehensive. more tools, reports and easy to use.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Good but can be better
Good but can be better if they remove duplicate content and add more relevant content
Pros
Giving link of all the keywords properly and the interface is great easy to understand
Cons
Duplicate data, and less data available
- Industry: Nonprofit Organisation Management
- Company size: 11–50 Employees
- Used Monthly for 1-5 months
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Review Source
First time Brand24 user- give it a try!
Pros
It's easy to set up and provides great depth of information. It works with TikTok, Instagram etc
Cons
The price. We only needed it for a specific campaign. If we could have afforded it I would probably have kept it.
- Industry: Nonprofit Organisation Management
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Great product with few drawbacks
Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions.
Pros
It is fairly easy to set up "projects" and once they are set up it is easy to filter the results by a number of different criteria.
Cons
There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so.
Reasons for Choosing Brand24
Directive from management to increase activity in this area.Switched From
AgorapulseReasons for Switching to Brand24
We are using Brand24 in conjunction with a separate social media management tool, so the price and functionality factored into the decision.- Industry: Higher Education
- Company size: 501–1,000 Employees
- Used Daily for 1-5 months
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Review Source
Great media and social monitoring, saved us a ton of money
Overwhelmingly positive. Customer service is awesome, interface is great, and setup was super simple.
Pros
The cost was perfect for us -- we were using a different product that we weren't happy with and switching saved us a ton of money. The interface is also much more modern and easily filterable. I love the Slack integration.
Cons
Servers are in the EU so some news sites in the US are blocked there. This has not been a huge problem but has caused us to miss only a couple media mentions.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Great product overall I would come back
I loved the fact that you guys teamed up with my agency to explain the product during the sale process. I like the onboarding process and the easiness of use. I didn't love the post sale service as I thought it wasn't as warm yet it was effective. The product in itself has limits and they are not obvious or clear on the main website. I'm sure it's somewhere in the help section... but the speed of the tracking and notification and the fact that the system does't read some news sources or reads them but only when certain conditions are met, are two things that a scared and panicked client because of its reputation issues needs.
Pros
Easy onboarding and selfservice in the account management
Cons
Doesn't cover everything, sometimes is not real time.
- Industry: Security & Investigations
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Integration Brand24
very good for Cibersecurity and marketing
Pros
Very easy to use and the price is fair, it includes a very extensive set of social networks
Cons
Not easy to integrate with others solutions via API
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for Free Trial
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Review Source
Great brand ever
My overall experience was very positive, and I think it is the best and easiest tool so far.
Pros
I liked the accuracy of the tool and the easiness in user experience
Cons
I found the tool to be quite beneficial, as my primary reason for subscribing was to explore its functionalities in order to facilitate informed evaluations and recommendations for my managers within the company.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Prospecting with Brand24
I reach out diferente companies to offer our solutions
Pros
It easier to find information about the reputation of different companies to identify what it is going on
Cons
Sometimes for LATAM is not too useful, the information is better for USA
- Industry: Research
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Brand24 Review
Pros
I like that Brand24 uses AI analysis to keep improving social media monitoring and analysis.
Cons
Sometimes, they change product offerings and it's difficult to adjust, especially when you like the way one thing looked and then it changes.
- Industry: Education Management
- Company size: 11–50 Employees
- Used Monthly for Free Trial
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Review Source
Brand24: Easy Listening with a Side of Doubt
Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks.
Pros
Brand24 wins with its easy-to-use interface and in-depth data. You can quickly track brand mentions and understand how people feel about your brand.
Cons
Brand24 rocks usability and data, but watch out: sentiment analysis can be wonky and some features cost more.
- Industry: Information Technology & Services
- Company size: 1,001–5,000 Employees
- Used Monthly for 1-5 months
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Review Source
Good tool to have a state of art behavior on market
Pros
Its analytics tools that help me find companies that are a good match for my portfolio
Cons
Its few coverage on spanish and LATAM market
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Brand24 is a Brilliant Tool
Brand24 is one of the best decisions we have made to help in our monitoring of the emotionally charged social media world. It has given us a leg up on providing the next leap in timely responsiveness and support for our customers while using less resources to accomplish it.
Pros
With Brand24 it's easy-peasy to pop onto the laptop and peruse through the social media activity for our company, and as well as for peeking in on our competitors. With this wonderful tool we were able to catch a branding concern and stop the improper use of our company name on a product we certainly do not make or endorse.
Cons
I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy.
Response from Brand24
Thank you Michael for your feedback. That's a great use case!
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Find what clients tell about you
It does automatically something that is impossible to do by hand
Pros
I really appreciate how this tool tries to make my experience the best possible. Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already
Cons
I found it a bit hard to calibrate the tool in the beginning. The tool was saying that the mention was positive or negative and wasn't right in this

- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Best online monitoring and tracking tool
Before we used lot of tools but with brand24 we just have to use one tool ie brand24.
Pros
When online tracking and monitoring comes to role you need best of the best because you either don't or you use the best. This Brand24 is the best as it provide all features which a tracking and monitoring tool should have.
Cons
Only drawback is lack of tracking Devanagari script. Maybe soon they will consider to have this feature too.

- Used Daily for 1+ year
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Review Source
Brand24 a must for any political party.
Pros
Brand24 is my daily bread , it gave us lots of insights on the trends , mentions, and the most influential profiles, so instead of working hard and losing time to complete a single task, we created a smarter strategy targeting key profiles and medias.
Cons
We have lots of arabic contents being grabbed , and the emotional analysis does not work on them , so we are doing this work manually .
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
A Quality Solution for Small Business
We've enjoyed having Brand24 as a resource!
Pros
Brand24 has been a great addition to our marketing toolkit -- we found that it was easy to set up, navigate, and pull reports from. It has been helpful for us to provide our clients with insights on how their programs are doing in the public eye. Because of Brand24, we've been able to capture info and sentiment that probably would have gone under the radar without. Fair cost for a quality solution.
Cons
For some of the search features, it sometimes pulls irrelevant information from Twitter. We would also like the software to integrate with LinkedIn in the future.
Response from Brand24
It's great to hear that Brand24 belongs to your marketing toolkit! Thank you for your feedback. It's precious to us.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Strong Social Listening tools
A strong tool to monitor disaster related social listening when we need it most.
Pros
The highly visual elements of social listening, with external links to the most impactful posts on social channels.
Cons
Lack of overall brand reputation and sentiment impact which can be repackaged for client facing presentations.
Response from Brand24
Thank you for your feedback! It means a lot to us.
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Catches mentions that other tools miss
Pros
Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.
Cons
Monitoring social media comments and a few other features are not available on the lower pricing tier.
- Used Daily for 6-12 months
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Review Source
The best tool for social media monitoring
Pros
Provides the daily dose of the most important data. It's easy to use. Customer service is always on duty , and You can hear that they are happy to work in Brand24. Love to call them to speak about projects, details, numbers.
Cons
That i don't have time to use it more often :) Everything else is just right for my needs, i would like page to be more colorful :)

- Industry: Computer Software
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
Perfect for monitoring social conversations.
Pros
Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.
Cons
The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .
- Industry: Internet
- Company size: 1,001–5,000 Employees
- Used for 1-5 months
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Review Source
Good tool to improve your brand communication in social media
Helped us to find new customers and engage better with the existing customers in social media.
Pros
1. Generates news feed by collecting the data of people who mention or discuss about your brand.
2. Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions.
3. Boosts data driven decision making by plotting charts and generating info graphics automatically. Can do sentiment analysis easily.
4. Customer support team is excellent and helps us in understanding the software better.
Cons
1. Not intuitive to use. Need to follow tutorials, webinars and reference material to learn how to use this tool.
2. Can't customize the templates for generating reports.
3. Software is expensive to purchase.
4. Mobile app should be improved and allow us to access all features provided in the desktop version.

- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Great information monitoring tool
Pros
Easy to use, great piece of software, developed in Wroclaw, Poland. I'm using it daily with my personal projects.
Cons
Little bit too expensive for personal usage.