--- description: Review of Brand24 Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Brand24 | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/4221/social-media-monitoring/software) > [Brand24](/software/24347/brand24) # Brand24 Canonical: https://www.softwareadvice.co.nz/software/24347/brand24 Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.nz/software/24347/brand24?page=2) > Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard. How Brand24 Can Positively Impact Your Business? 1. Public Relations Websites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24. With Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign. Brand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it. In addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities. Some of the most important features include: — Presence score — Metrics of volume — Metrics of engagement — Metrics of reach — Metrics of sentiment — Metrics of influence — Custom Reports 2. Competitor Analysis With Brand24, you can keep tabs on your competitors' business and industry trends. You'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you\! 3. Customer Insights Monitoring discussions about your brand may provide you with many valuable customer insights. Finding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24. A significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews. 4. Sentiment Analysis Thanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand. It can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time. With Brand24, you can quickly check whether the mentions are positive, negative or neutral. PR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis. 5. Influencer Marketing Brand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand\! Brand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign. 6. Customer Service Brand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments. Our tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively. Our Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates. As you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions. > > Verdict: Rated **4.7/5** by 254 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 254 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Brand24 - **Location**: Wroc¿aw, Poland - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$199.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Individual - 3 keywords, 2k mentions, $79 / month, billed yearly. Best for tracking a small brand. Team - 7 keywords, 5k mentions, $149 / month, billed yearly. Ideal for startups and small businesses. Pro - 12 keywords, 25k mentions, $199 / month, billed yearly. Ideal for growing businesses and small agencies. Enterprise - 25 keywords, 100k mentions, $399 / month, billed yearly. Ideal for enterprise businesses and large agencies. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish - **Available Countries**: Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Bahamas, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cuba and 55 more ## Features - @mentions - Activity Dashboard - Alerts/Notifications - Article Author Database - Audience Targeting - Benchmarking - Brand Tracking - Campaign Analytics - Campaign Management - Collaboration Tools - Competitive Analysis - Competitor Monitoring - Contact Management - Customer Engagement - Customer Experience Management - Customisable Reports - Dashboard - Data Import/Export - Email Alerts - Engagement Tracking ## Integrations (1 total) - Slack ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Social Media Monitoring Software](https://www.softwareadvice.co.nz/directory/4221/social-media-monitoring/software) ## Related Categories - [Social Media Management Tools](https://www.softwareadvice.co.nz/directory/1666/social-media/software) - [Brand Management Software](https://www.softwareadvice.co.nz/directory/1871/brand-management/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) - [Reputation Management Software](https://www.softwareadvice.co.nz/directory/4509/reputation-management/software) - [Public Relations Software](https://www.softwareadvice.co.nz/directory/4186/public-relations/software) ## Alternatives 1. [Hootsuite](https://www.softwareadvice.co.nz/software/137620/hootsuite) — 4.4/5 (3795 reviews) 2. [Agorapulse](https://www.softwareadvice.co.nz/software/124990/agorapulse-marketing) — 4.6/5 (713 reviews) 3. [YouScan](https://www.softwareadvice.co.nz/software/310323/youscan) — 4.9/5 (106 reviews) 4. [Lyfpit](https://www.softwareadvice.co.nz/software/266792/lyfpit) — 4.6/5 (138 reviews) 5. [Sprout Social](https://www.softwareadvice.co.nz/software/423495/sprout-social) — 4.4/5 (606 reviews) ## Reviews ### "Great for the price" — 4.0/5 > **Monica** | *10 August 2025* | Hospitality | Recommendation rating: 8.0/10 > > **Pros**: Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure. > > **Cons**: A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning. ----- ### "A Comprehensive and Essential Brand Monitoring Tool" — 5.0/5 > **Roberto** | *24 January 2025* | Sports | Recommendation rating: 9.0/10 > > **Pros**: The accuracy and wealth of information provided were excellent for monitoring our brand's reputation. The interface is intuitive, and the real-time alerts helped us quickly identify relevant mentions. > > **Cons**: The cost can be a bit high for smaller companies or those not utilizing the tool's full potential. Additionally, more customizable reporting options would be a great improvement. > > My experience was very positive. The tool was essential for our brand monitoring project, helping us understand public perception and make data-driven decisions. Additionally, the customer support was quick and efficient. ----- ### "Give \[sensitive content hidden\] a raise" — 2.0/5 > **Mackenzie** | *6 March 2025* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: \[sensitive content hidden\] was incredibly helpful when I cancelled due to technical difficulties. > > **Cons**: Facebook integration - should be more clear that needs to be a Facebook page. > > \[sensitive content hidden\] was great. When I initially canceled I was super frustrated but after talking to him he changed my opinion on the company. May consider retrying the tool in the future because of him ----- ### "Positive Results Driven by Expertise and Customer Focus" — 5.0/5 > **Marta** | *22 October 2025* | Management Consulting | Recommendation rating: 9.0/10 > > **Pros**: value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries > > **Cons**: the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes) > > positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better ----- ### "10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘" — 5.0/5 > **Izabela** | *23 October 2025* | Hospital & Health Care | Recommendation rating: 10.0/10 > > **Pros**: What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights. > > **Cons**: What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features. > > My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on. ----- Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.nz/software/24347/brand24?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/24347/brand24) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data