Meta for Business

Pros

It makes it pretty easy to collaborate and connect to my client's Meta Accounts.

Cons

There are updates being made a lot and oftentimes links won't take you to the right spot and jump back to broken links or missing links.

Pros

Perfect centralized platform for managing ads across Facebook, Instagram, and Messenger. I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns. The detailed audience targeting options are impressive, allowing me to reach specific demographics with precision. Additionally, the analytics dashboard provides real-time insights into campaign performance, helping me adjust strategies quickly. The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital marketing efforts.

Cons

While Meta for Business is powerful, it has a steep learning curve for beginners. The interface, although feature-rich, can feel overwhelming at times, especially when navigating advanced tools like Meta Pixel or A/B testing. Another drawback is the frequent updates, which sometimes disrupt workflows or require re-learning certain features. Additionally, customer support can be slow or inconsistent, making it challenging to resolve technical issues quickly. Lastly, ad costs can escalate rapidly without clear guidance, which might be a concern for smaller businesses with limited budgets.

Pros

I honestly do not see many pros for this other than still having a lot of users inside Facebook and Instagram. Other than that, it's miserable!

Cons

The fact that menus are constantly changing. Multiple and unstable errors in multiple parts of the platform. "Robot like" answers from support (this is by far the worst support I've ever seen and I know many people that worked for their support that gave up because their managers were simply very bad so it's a top to bottom problem inside the company). It's unbearable the fact that I know one specific case where two accounts (one page and one personal profile) that were stolen and their automated answer was multiple times the same: "You have to login to your account and change your password." A stolen account and this is the answer to the original owner? It's just unbelievable. We had multiple cases where we wanted to stop a campaign and were charged more than what we initially expected. We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors. We cannot believe how Meta Business can still survive honestly... other than the number of users, it's horrible their service.

Pros

Meta for Business makes it easy to schedule content, especially cross platform Facebook + IG! My favorite feature is that I can change the copy of the caption for the same graphic being posted based on the platform it is posting too! It saves so much time!

Cons

Sometimes the platform experiences little glitches. Our agency has experienced issues with posts not publishing, or posting ancient publishing dates (one time a post published with a 1960's date stamp!!! Cannot make this up). The bugs have become less frequent but we still have check-in our clients content to make sure it is publishing properly!

Alternatives Considered

Reasons for Choosing Meta for Business

Switched From

Reasons for Switching to Meta for Business

Pros

Tons of features all in one program! Efficient! Yeah, I think we do like 568. What’s that that means like in a week will continuously start getting 100. Yeah cause they’re 25 or 15 and so if we do five a day in about a week, we’ll start getting five a day paid.

Cons

I had a few issues with linking payments, but got it figured out

Pros

The ability to reach clients and customers that we would not normally come in contact with.

Cons

In the beginning the payment method was hard to change. I tried to change credit cards and had to go through too many steps to make it happen.

Pros

Easy to use with guide and tips to support users at every point, with great data insight from every ad touchpoints

Cons

Payment can be very challenging, card selection and rejection occurs often

Pros

I love that I can schedule posts ahead of time across Insta and FB business pages.

Cons

The story feature of Meta is not quite as up to date as Instagram story ability.

Pros

One of the best ways to reach a large audience, there can be great opportunities if it's a good fit for your use case and you know what you're doing.

Cons

Very complicated menu structure which constantly changes, lots of technical and other errors on many of the features and pages. Meta will always find a way to spend your entire budget, whatever the case is.

Pros

Allowing you connect and meet friends all around the world, i just one click

Cons

They get your account banned without reaching out to you on the reason for the ban

Pros

It works fine, because it has a lot of audience. Besides, the Advantage plus is working really fine after a few years using it. Meta is working good to auto-optimize the campaigns we work on.

Cons

It's very slow to work in it. It changes too quickly and sometimes it's hard to find the features we need. Besides it would be nice if it shows better reports of the actions and campaings.

Pros

It it easy to use as well as affordable.

Cons

It is not that secure it is easy for you to be hacked.

Pros

I really like that it is really easy to adjust, select advertising, program posts, messaging, ...
And specially how easy is to work with a large group of teammates

Cons

Honestly, I don't have any problems whit this app. Maybe it can be quite expensive (when you first select your ads), but the relation cost-benefits really worths the price.

Pros

This software is excellent, easy to use, and streamlined across multiple accounts for our program. We have been integrating Meta for a while now since we discovered how much data is presented on our engagement and marketing strategies to our audience!

Cons

It is hard to navigate how to merge social media accounts so content can be shared on both platforms. I have looked up numerous "how-tos" and community threads. Even though I have taken all of the correct steps, it is still unsuccessful.

Pros

Over time the platform has evolved to become a fairly intuitive place with an easy guide to implement campaigns.

Cons

Managing several campaigns and different brands can be very complicated if you don't really master the concepts and structure of the interface.

Pros

This is a great tool for reaching your audience and marketing to the right people. The set up is ease for getting a page ready to run. Posting is great and can be done on multi-platforms all at once. The planner is a convenient way to keep on track.

Cons

The cost to run the actual ads can be pricey. The schedule posting should go more then 30 days in advanced. The initial layout for the suites can be a bit confusing.

Pros

Meta for Business provides possibly the largest exposure for customers possible, however it can be quite difficult to use and costly to use effectively.

Cons

The sheer complicated factor of Meta combined with it's almost useless customer support mean it's almost impossible to get help using the product, and is one reason why third party social media management companies exist in order to do this for you. Unless you have experience using this product, you almost certainly will not use it to it's full potential.

Pros

I love the convenience Meta for Business creates for my small beauty business. I can see everything I need, in one place.

Cons

One thing that wasn’t simple is setting up my catalog to add products to my online shop. It was difficult to locate certain pages needed to access the catalog itself. Eventually I found it all to set up, but it was time consuming.

Pros

Having tools available that allow you to schedule multiple publications is essential to save time and dedicate it to other activities.

Cons

the negative point is the management of the online store, it is a little complex when we try to organize the products by group, I had some difficulty

Pros

The tools for manage advertising and content on social media.

Cons

Could be expensive in some cases but it depends of different factors.

Pros

I love the scheduling options for Meta. It's easy to schedule posts and now stories for both Facebook and Instagram. I'm a huge fan of the scheduling piece.

Cons

Two cons I have are:
1) You can share media/news articles. This is crucial for spreading awareness for causes and issues.
2) When you schedule for stories, you cannot tag other accounts, so you have to do it afterwards.

Pros

The seperate app to keep things separate.

Cons

It can be very confusing to find things within the app.

Pros

It is a no-brainer. If you're a business of any kind you NEED to have META. Whether you like it or not, it's the biggest marketing platform there to manage the online presence of your business. It has a great tool set and has evolved so much since the "FacebookGO" days.

Cons

Customer service at Facebook is just bad. You have to contact them via chat/email... years ago you would have a rep with a number and it was great. If you miss an appointment with them for any of your business review, they just leave you hanging forever it seems.

Pros

It's a great tool for promoting businesses and online presence. It is easy to navigate.

Cons

I've noticed an uptick in phishing emails warning that policy violations have occurred. I'm not sure what can be done about it. I realize this is a real problem that is not limited to just Meta.

Pros

Is a social marketing business that helped ne alot with no flaws

Cons

I don't have any problems at the moment