Emma by Marigold

4.2
Overall rating
Reviews

4.2
Overall rating
Reviews

About Emma by Marigold

Emma by Marigold is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications. Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them. Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications.
Emma by Marigold Software - Dashboard
Emma by Marigold Software - Automation
Emma by Marigold Software - AB Testing
Emma by Marigold Software - Editor
Emma by Marigold Software - Response
Emma by Marigold Software - Segmentation
Emma by Marigold Software - Dashboard - thumbnail
Emma by Marigold Software - Automation - thumbnail
Emma by Marigold Software - AB Testing - thumbnail
Emma by Marigold Software - Editor - thumbnail
Emma by Marigold Software - Response - thumbnail
Emma by Marigold Software - Segmentation - thumbnail

Emma by Marigold pricing

Emma by Marigold does not have a free version. Emma by Marigold paid version starts at US$89.00/month.

Starting Price:
US$89.00/month
Free Version:
No
Free trial:
No

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Emma by Marigold Reviews

Feature rating

Value for Money
3.9
Functionality
3.9
Ease of Use
4.1
Customer Support
4.1
5 reviews of 140 View all reviews
Verified Reviewer
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 28/02/2018

Great marketing tool!

Pros

I love how streamlined and easy to use this software was! Much different than any other email marketing tool, but I loved the clean and easy-to-use templates. Great for agency work!

Cons

I don't really have anything bad to say except the price point. It's hard to justify a month bill when there are other softwares out there that are virtually free to use (up to a certain point of course). I'd recommend this for an agency rather than an individual or small business.

Keith
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
3

4
Reviewed on 6/02/2019

Emma Marketing/Email System for higher ed

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros

The WYSIWYG is pretty reliable and intuitive.

The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.

The emails frequently get sent immediately upon hitting send.

Cons

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work.

The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.

At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

Karl
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
2
Ease of Use
4
Customer Support
1

2
Reviewed on 7/11/2017

Be Cautious of Choosing Emma

Very bad company to do business with.

Pros

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Response from Marigold

I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.

Replied 8/11/2017
Rebecca
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 6/11/2017

It is a little more advanced than constant contact, still has the user friendly widgets to...

Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together.

Pros

better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.

Cons

it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.

Shannon
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 1/08/2018

Great interface and the team is helpful when you need them!

We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients.

Pros

We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system.

Cons

There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity.

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