Salesforce Marketing Cloud

Pros

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Cons

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Pros

This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.

Cons

It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.

Pros

Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.

Cons

1- The focus is on negative feedback.
2- Users are asked to share specific disadvantages.
3- Feedback aims to improve user experience.
4- Solicitations for critique suggest ongoing product development.

Pros

Being able to set up simple automation rules.

Cons

Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.

Pros

It is fairly easy to use and create content in

Cons

It is expensive, and they charge you ala carte for everything

Pros

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Cons

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Pros

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Cons

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

Pros

Extensive features, and seamless integration with Salesforce CRM. No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud.

Cons

Price. Salesforce Marketing Cloud isn't exactly cheap.

Pros

- multichannel marketing tool (email, SMS, mobile, ads, social)
- dynamic customer journey
- one-stop shop for marketers
- Einstein AI to provide great recommendations/actions
- great insights with Datorama

Cons

- segmentation can be tricky (need to use Salesforce Data Cloud for it)
- mobile capabilities could be better

Pros

Easy integration with existing email lists

Cons

The high cost and no automatic way of importing multiple emails per contact

Pros

provides different reports in an instant which help analyze team perfomance

Cons

unable to find explanation or description/meaning/formula of a report

Pros

The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..

Cons

A bit too technical at times, but that could be on me @ my knowledge

Pros

I really like the data and analytics features. The customizable feedback was very helpful for my team.

Cons

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Pros

Great storage of data. Able to look at analytics and properly guage information.

Cons

Doesn't have any automation. Have to take time to put in data

Pros

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Cons

IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI

Pros

great software and viable. Is very easy to use and effective

Cons

dont really have a con as yet as only started trialing

Pros

the collaboration on any device makes it a really great app

Cons

It requires strong internet connection. which causes issues for some of our team members

Pros

How easy it is to add new marketing items to it

Cons

I dont dislike anything about it. It is very useful

Pros

Very robust system. I use the email studio platform the most, followed by SMS studio. These platforms provide enterprise level email and sms deployment and campaign management.

Cons

Very expensive to implement and use, but at the enterprise level, it is one of, if not the top player.

Pros

Allows us to send the same email to multiple people at once

Cons

I wish there were more integrations with our CRM to record bounced/unsubscribed emails

Pros

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Cons

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Pros

the platform is highly customizable, allowing businesses to tailor their marketing campaigns to their specific needs and target audience.

Cons

i feel like this have some performance issues since it takes a lot of time in loading.

Pros

easy to use and easy to find client//Salesforce Marketing Cloud is well-integrated with other Salesforce products, making it a convenient option for companies that use other Salesforce tools.

Cons

Some users find that the platform is overly complex and requires a steep learning curve

Pros

I like how easy it is to use and to keep everything about the client in one place.

Cons

The features that I saw were missing was being able to call from there. We use another software to make calls.

Pros

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

Cons

sometimes for new user it is difficult to manage and it takes time to apply the filters

Pros

What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.

Cons

What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve

Pros

The system provide many ways to grow the business you have.

Cons

Customisation of emails into customers helps to get a strong relationships reports.

Pros

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

Cons

I face zero flaws when utilizing Salesforce Marketing Cloud.

Pros

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons

Not one con, I love using it and train others how to use it!

Pros

I like to go over every data points very easily

Cons

I do not like the limits on the reports, it's up to 4.

Pros

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Cons

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Pros

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Cons

Nothing is wrong with this service, I would recommend it.

Pros

I like how user-friendly it is and how I am able to create reports easily.

Cons

I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

Pros

Great marketing automation tech for complex automation and detailed customer footprint tracking

Cons

It is a complex product and we need to understand the platform before beginning any solution

Pros

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Cons

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Pros

User support options were diverse and efficient management was possible in both HR and marketing. Quick updates and relatively easy tools have increased convenience during work, making it easy to view and quickly feedback reports, especially during programs or events within the company.

Cons

Sometimes, bugs occurred and it took a while to organize the data due to diverse options, but it was good that the data was maintained in detail and accurately.

Pros

The ability to test emails with different dev ops test files

Cons

Cumbersome and a lot of repetitive tasks

Pros

Nothing! Absolute worse platform there is

Cons

Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam

Pros

Salesforce Marketing Cloud has brilliant features and a friendly customer support team.
Salesforce Marketing Cloud has been so amazing.

Cons

I do not dislike Salesforce Marketing Cloud at all.

Pros

Single most amazing CRM system available for email campaigns.

Cons

This tool unfortunately comes with a huge cost, not only to buy but also to maintain.

Pros

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons

CMS and In-built Email functionalities are not great

Alternatives Considered

Reasons for Choosing Salesforce Marketing Cloud

Switched From

Pros

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Cons

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

Pros

How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.

Cons

Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

Pros

With salesforce I’m able to understand my customers unique needs.

Cons

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Pros

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use
It is affordable and makes email automation, campaign tracking and reporting easy

Cons

No issues with Salesforce Marketing Cloud as it meets the need

Pros

Discount i like the discount that given to the costumer i really do like this site

Pros

Easy to use, user friendly interface. Good lead system

Cons

It’s expensive when compared to others in the market

Pros

- Good customer support- User friendly interface- Comprehensive features

Cons

- nothing much, the tool is really good

Pros

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

Cons

There are a lot of layers, needs a little onboarding assistance to get the hang of it.

Pros

The ease of using the software and ease of going back on old customers

Cons

The spam some days is little much. At first a little glitchy with our system