Salesforce Marketing Cloud

4.2
Overall rating
Reviews

4.2
Overall rating
Reviews

About Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organization. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud Software - Audience Studio site distribution
Salesforce Marketing Cloud Software - Audience Studio reporting
Salesforce Marketing Cloud Software - Audience Studio segments
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Audience Studio site distribution - thumbnail
Salesforce Marketing Cloud Software - Audience Studio reporting - thumbnail
Salesforce Marketing Cloud Software - Audience Studio segments - thumbnail

Salesforce Marketing Cloud pricing

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Free Version:
No
Free trial:
No

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Salesforce Marketing Cloud Reviews

Feature rating

Value for Money
3.8
Functionality
4.3
Ease of Use
3.8
Customer Support
3.9
5 reviews of 510 View all reviews
Iyer
Iyer
  • Industry: Transportation/Trucking/Railroad
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/09/2024

Salesforce Marketing Cloud - The best in the game!

Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Pros

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Cons

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Kayla
  • Industry: Higher Education
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/03/2024

Salesforce Marketing Cloud is Superior

Pros

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons

Not one con, I love using it and train others how to use it!

Khevana
  • Industry: Professional Training & Coaching
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 23/09/2024

Great Marketing automation tool

We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys

Pros

Great marketing automation tech for complex automation and detailed customer footprint tracking

Cons

It is a complex product and we need to understand the platform before beginning any solution

Sandra
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Features
4
Ease of Use
1
Customer Support
1

1
Reviewed on 7/10/2020

Expensive and cumbersome with little support

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Maria Lourdes
  • Industry: Logistics & Supply Chain
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 7/08/2024

Salesforce effectiveness

This platform is an effective tool for shipping and logistics. There are alot of opportinities to improve on as well as enhancement that aid in bussiness.

Pros

provides different reports in an instant which help analyze team perfomance

Cons

unable to find explanation or description/meaning/formula of a report

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