---
description: Review of Opal Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Opal | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Collaboration Software](/directory/4138/collaboration/software) > [Opal](/software/229666/opal)

# Opal

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> Opal is a planning platform connecting strategy to execution. Marketing \&amp; communications teams work together using Opal to enable the visibility needed to remain aligned and work as efficiently as possible.&#10;&#10;- Keep messaging aligned and on-brand&#10;- Visualize all channels within one platform&#10;- Approve copy and generate reviews&#10;- Share and repurpose the workload
> 
> Verdict: Rated **4.3/5** by 35 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 35 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Opal Labs
- **Location**: Portland, US

## Commercial Context

- **Starting Price**: US$12,000.00
- **Pricing model**: Other (Free Trial)
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- @mentions
- API
- Access Controls/Permissions
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Artwork Management
- Assignment Management
- Brainstorming
- Brand Tracking
- Budget Management
- Budgeting/Forecasting
- Calendar Management
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Change Management
- Channel Management
- Chat/Messaging

## Integrations (6 total)

- Dash Social
- Hootsuite
- Jira
- Khoros Marketing
- Sprinklr
- Wrike

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Collaboration Software](https://www.softwareadvice.co.nz/directory/4138/collaboration/software)

## Related Categories

- [Collaboration Software](https://www.softwareadvice.co.nz/directory/4138/collaboration/software)
- [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software)
- [Social Media Marketing Tools](https://www.softwareadvice.co.nz/directory/3905/social-media-marketing/software)
- [All-in-One Marketing Platforms](https://www.softwareadvice.co.nz/directory/4065/all-in-one/software)
- [Productivity Software](https://www.softwareadvice.co.nz/directory/4366/productivity/software)

## Alternatives

1. [monday.com](https://www.softwareadvice.co.nz/software/131008/monday-com) — 4.6/5 (5726 reviews)
2. [Wrike](https://www.softwareadvice.co.nz/software/3777/wrike-pm) — 4.4/5 (2887 reviews)
3. [Bitrix24](https://www.softwareadvice.co.nz/software/128326/bitrix24) — 4.2/5 (984 reviews)
4. [Asana](https://www.softwareadvice.co.nz/software/5576/asana) — 4.5/5 (13547 reviews)
5. [Airtable](https://www.softwareadvice.co.nz/software/205546/airtable) — 4.6/5 (2222 reviews)

## Reviews

### "Great collaboration tool" — 5.0/5

> **Divyraj** | *10 June 2022* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features.
> 
> **Cons**: The customer support is very slow and they can add more integrations to the software.

-----

### "Almost There" — 4.0/5

> **Paige** | *5 January 2022* | Publishing | Recommendation rating: 6.0/10
> 
> **Pros**: I really enjoy the mockups that can be made. The fact that some posts look like they will when they're posted is critical to our work.
> 
> **Cons**: There are so many little glitches that we've just accepted and had to make workarounds. Some content types don't work properly or populate like they should look like on the actual platform.
> 
> It's been good. I feel like support listens - I just wish it was more platform-truth-focused. We don't use any of the budgeting or features like that. We use stamps, stories, and the calendar.

-----

### "Awful product" — 3.0/5

> **Ian** | *5 January 2022* | Financial Services | Recommendation rating: 0.0/10
> 
> **Pros**: The Logo is attractive, clear, easy to read - everything using the product isn't
> 
> **Cons**: Poorly designed and difficult to use. Simple tasks are made complex by poor navigation.
> 
> I dread it when I'm asked to use it

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### "Opal is a useful tool for project collaboration and social media marketing" — 4.0/5

> **Rachel** | *6 January 2022* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: I like the natural calendar layout of Opal, and the ability to break up various social media posts into different categories via stories and moments. I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.
> 
> **Cons**: There are a lot of steps in building out stories, moments and shells, so it can take some time to make sure all details are in Opal.
> 
> Overall, Opal is a very useful tool for collaborating with agencies and brands, especially in terms of navigating and tracking approvals.

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### "Highly Recommend for Social Media and Task Management" — 4.0/5

> **Chirag** | *30 June 2022* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: There are lots of features to use but personally Social Media Management and Project Management i liked most.
> 
> **Cons**: Some of the social media sites are not available, but mostly sites are coverd which we use regularly.
> 
> It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/229666/opal)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing-planning/opal-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/229666/opal> |
| en-GB | <https://www.softwareadvice.co.uk/software/229666/opal> |
| en-IE | <https://www.softwareadvice.ie/software/229666/opal> |
| en-NZ | <https://www.softwareadvice.co.nz/software/229666/opal> |

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