About Mailchimp

Mailchimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail
Mailchimp Software - MailChimp create newsletters - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Pricing Details:
MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription
Free Version:
Yes
Free trial:
Yes

Alternatives to Mailchimp

Constant Contact

Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits...
AWeber provides email marketing services for small businesses. This solution helps automate email followups and...

Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation,...

ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170...

HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning...

GetResponse

GetResponse is a cloud-based marketing tool that allows users to connect with their customers through email and create...

Mailchimp Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
4
5 reviews of 14,218 View all reviews
Olga liliana M.
  • Industry: Computer Hardware
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 16/01/2022

Recién of mailchemp

Pros

Pros
Mailchimp has a completely modern yet consumer pleasant UI revel in that's for my part it's the most important USP amongst competitors. Most of the tiles this form of tools are used by non-technical or not so tech-savvy folks who just need to focus on marketing and do not want to involve designers and coders to do that. Mailchimp gives clean campaign management and e mail template that could move hand in hand with most of your requirements.

For extra advanced customers/custom email necessities you could use your own template or HTML code to construct the structure you want and create a a hit marketing campaign. Its tracking and analysis are also spot on and have all of the bells and whistles you want to check and song your campaign's success.

Cons

Some fundamental functions you want whilst you are making your own email template are missing . It particulary restricts you yo make out and out one of a King electrónic mail structures however you could constantly opt in for HTML however i bet no longer all users Will realize básic HTML.

Responsiveness is a chief difficulty i observed in all email campaigns designed in MailChimp somehow It alwais looks on computer viene but for cell and oters devices its not longer Accurate sufficient or so ideal responsive .

Jakub G.
  • Industry: Retail
  • Company size: 11-50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

4
Reviewed on 4/12/2021

Mailchimp - a greatest element even for the smallest organizations

With mailchimp we solve complete email marketing for about 50,000 satisfied customers.
Previously, we completely neglected this section, there was simply no room for editing and creating e-mail messages. Mailchimp is quick and easy to use. Thanks to that, we set aside time and started to focus on this part of marketing as well. With the help of tracking links, we now know what goods customers are interested in. Of course, the number of orders also increased.

Pros

There aren't many tools that are easy to use.
Fortunately, Mailchimp is one of those that are easy and efficient to use!
The UI is very user-friendly, easy to use, and as a result, creating marketing messages is user-friendly.

Cons

Some functions in preview mode are displayed differently for mobile viewing than when actually sending an email and displayed on a mobile device.

Kenyon C.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
2
Ease of Use
3
Customer Support
3

3
Reviewed on 25/11/2019

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Henry C.
  • Industry: Restaurants
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 30/09/2021

Great for freelancer and SMB email marketing, not a CRM replacement

MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Pros

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them.

MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy.

Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered.

MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Cons

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses.

A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic.

Data management tools are weak.

Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

Alternatives Considered

HubSpot Marketing Hub, iContact and Constant Contact

Reasons for Switching to Mailchimp

2 factors drove the decision: - pricing vs features, we didn't want to go totally bare bones but we also didn't have a complex enough ecosystem to require Salesforce-level tools; - Team familiarity. The client I currently use MailChimp for had some past experience with MailChimp, which made start up time quicker.
Ogochukwu O.
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 5/01/2022

Good Email Marketing Tool

I do use MailChimp once in a while, via sending emails to my blog contact list, but as my list kept on growing, I got to switch to another tool which allows me to achieve the same result without spending more.

Pros

Blog and website owner can easily send newsletters to their domain subscribers with ease, by the help of MailChimp.

Cons

Their free plan allows users to send not more than 2,000 emails or contacts per day and up to 10,000 per month. Meaning that, one who has a very huge contact list need to purchase their bigger plans in order to carry out his or her goal. Tools like AB Bulk Mailer can send more than 50,000 emails per day.

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