About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail
Mailchimp Software - MailChimp create newsletters - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at N/A.

Pricing Details:
MailChimp offers multiple pricing plans for their different products: Mailchimp Marketing Platform: Free - $0/per month Essentials - $11/per month Standard - $17/per month Premium - $299/per month Mailchimp Website & Commerce: Free -$0/per month Core - $10/per month Plus - $29/per month Mailchimp Transactional Email: 1 to 20 Blocks - $20/block - 1 to 500k Emails 21 to 40 Blocks - $18/block - 500k to 1M Emails 41 to 80 Blocks - $16/block - 1M to 2M Emails 81 to 120 Blocks - $14/block - 2M to 3M Emails 121 to 160 Blocks - $12/block - 3M to 4M Emails 161+ Blocks - $10/block - 4M+ Emails
Free Version:
Yes
Free trial:
Yes

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ActiveCampaign

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Mailchimp Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 14,745 View all reviews
Gustavo B.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 13/05/2022

The leading email marketing platform

Mailchimp is the email marketing platform our company employs for several customers, we have been using this system for several times now, and it continues to grow always. I find them to be the reference.

Pros

It does have a nice and friendly user interface
Almost any system capable to provide an Opt-In module does have MailChimp integration.
There is a lot of literature and information on the web about their system.
Good price plans
Stand alone system.

Cons

It does not have any free plan without watermark.
Most of the time you need a third party integration to make it work properly with WooCommerce

Eddie L.
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
3
Customer Support
0

4
Reviewed on 26/04/2022

Great for small user lists

Very positive to get started, but got expensive quickly and the new user interface is very confusing

Pros

Free for users just getting acquainted to e-mail marketing, especially those with small e-mail lists it makes a great entry point. Many professional looking templates available, so people do not need teams of people who are both artists and can code.

Cons

The lists get very expensive after you grow past 2,000 subscribers. It almost gets prohibitively expensive for infrequent users that do not use e-mail marketing regularly to generate business.

Alternatives Considered

Constant Contact, Octopus CRM and SendGrid

Reasons for Choosing Mailchimp

Constant Contact felt very antiquated, did not have the same features as MailChimp, and MailChimp feels more agile and "lightweight." Constant Contact does not innovative like a tech company

Switched From

Constant Contact

Reasons for Switching to Mailchimp

Free to start with, easy to deploy, does not require any coding or complex permissioning
Latoya L.
  • Industry: Management Consulting
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Features
3
Ease of Use
3
Customer Support
0

3
Reviewed on 19/05/2022

Mailchimp

Overall, Mailchimp was OK, but it was not the best for my business needs.

Pros

The feature I liked the most was sending out social media posts.

Cons

The features related to the email campaign were very limited. You could only have a certain number of "groups". For some reason, I felt that the software itself was not that easy to use. I was also not able to upload or sync a lot of different templates.

Alternatives Considered

Constant Contact

Reasons for Choosing Mailchimp

Business needs; costs

Switched From

Benchmark Email and Hootsuite

Reasons for Switching to Mailchimp

I didn't. I tried Mailchimp; didn't like it so I searched for other alternatives and went with the latter.
Justin L.
  • Industry: Media Production
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 24/04/2022

Best Email Marketing Software Available

The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Pros

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Reasons for Choosing Mailchimp

Mailchimp combines so many of the features that I was using from other software and just blows it away. I was not able to find anything that came close to Mailchimps features on the other software I was using. I always felt like I was piecing together different elements. Mailchimp solves that problem for me and makes running my campaigns a breeze, which fuels my small business.

Reasons for Switching to Mailchimp

Mailchimp had all the features I was looking for and more. I started with the free version and quickly rose to the Standard package. I have been constantly developing and honing in my email list for many years, using many different softwares. I finally landed with Mailchimp because it beats out all the rest of the software by far. Look no further for email marketing!
Angus M.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
3

4
Reviewed on 2/05/2022

Great For Small Businesses Or Beginners To Email Marketing

My experience was very good when getting started, it's a great tool to learn the ins and outs of sending a large amount of emails. I did end up growing too large to continue using the software though, but it fits perfectly for small to medium sized businesses.

Pros

Mailchimp was the first service I ever used for sending a lot of emails, I like how easy they make it to get started, and the range of email templates provided.

Cons

The thing I liked least was whilst emails normally hit inbox, they occasionally didn't which can be annoying. The price also isn't the most competitive if you are sending a large amount of emails.

Alternatives Considered

Amazon SES

Reasons for Switching to Mailchimp

I at first chose mailchimp over Amazon SES due to all of the tutorials and guides online there is for it.

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