--- description: Review of Odyssey Attribution Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Odyssey Attribution | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/4004/journey-mapping/software) > [Odyssey Attribution](/software/218128/odyssey-attribution) # Odyssey Attribution Canonical: https://www.softwareadvice.co.nz/software/218128/odyssey-attribution > Odyssey Attribution is a cloud-based marketing attribution platform that integrates with Google Analytics to provide businesses with insight into the performance of their marketing channels. The solution offers features including traffic source tracking, ad spend recommendations, integration with third-party ad platforms, custom dashboard creation and more. Businesses can choose from multiple attribution models, including first click linear and last click linear, or create their own custom attribution model in order to meet their unique needs. With Odyssey Attribution, businesses can analyze traffic and revenue across multiple marketing channels and compare the performance of different channels. Users can compare specific metrics such as revenue, ad spend, volume, incrementality and much more. Odyssey Attribution can integrate with third-party ad platforms including Facebook, Instagram, Shopify, WooCommerce and others, in order to track ad spend and performance. Odyssey Attribution offers pricing plans for small, big and enterprise businesses and support is extended via email and live chat. > > Verdict: Rated **4.8/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 5 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Odyssey - **Location**: Amsterdam, Netherlands - **Founded**: 2016 ## Commercial Context - **Starting Price**: €500.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Pricing information can be found here: https://odysseyattribution.co/pricing/ - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Finland, France, Germany, Iceland, India, Ireland, Japan, Mexico, Netherlands, New Zealand, Sweden, United Kingdom, United States ## Features - API - Activity Dashboard - Attribution Modeling - Campaign Analytics - Campaign Management - Channel Management - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Customisable Reports - Dashboard - Dashboard Creation - Data Import/Export - Data Visualisation - Engagement Tracking - Keyword Tracking - Monitoring - Multi-Campaign - Multi-Channel Attribution - Multi-Channel Management ## Integrations (10 total) - Awin - Google Ads - Google Analytics 360 - Instagram - Meta for Business - Radius - Shopify - TradeTracker - WooCommerce - impact.com ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Customer Journey Mapping Tools](https://www.softwareadvice.co.nz/directory/4004/journey-mapping/software) ## Related Categories - [Customer Journey Mapping Tools](https://www.softwareadvice.co.nz/directory/4004/journey-mapping/software) - [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software) - [Marketing Planning Tools](https://www.softwareadvice.co.nz/directory/4631/marketing-planning/software) - [Marketing Attribution Software](https://www.softwareadvice.co.nz/directory/4315/marketing-attribution/software) ## Alternatives 1. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews) 2. [Dreamdata](https://www.softwareadvice.co.nz/software/193516/dreamdata-io) — 4.8/5 (55 reviews) 3. [SAS Customer Intelligence 360](https://www.softwareadvice.co.nz/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews) 4. [Cinch](https://www.softwareadvice.co.nz/software/180358/cinch-marketing) — 4.8/5 (6 reviews) 5. [DemandJump](https://www.softwareadvice.co.nz/software/164536/demandjump) — 4.6/5 (10 reviews) ## Reviews ### "Odyssey helps us save tons (sometimes literraly) of money through attribution insights." — 5.0/5 > **Vincent** | *21 June 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. We often see that other attribution models get it wrong because they're based on multiple assumptions that sometimes don't hold. They don't incorporate the nuances (e.g. sales periods, events, changes in the industry etc.) where humans still have an edge on the machines. Simplicity is another core strength, I don't have to wade through dozens of reports/datasets to find the insights I'm looking for. Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that). This makes budgeting very easy, as Odyssey suggests the media spend for each channel and campaign. We don't need to have expensive monthly/quarterly budgeting meetings that yield mediocre results anymore. In short, Odyssey is simple yet effective. > > **Cons**: As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns. However, it's easy to talk to the team and suggest improvements, so I expect the tool to become better and better. > > Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution. Last-click attribution may help FB/Google grow, but it's a fundamentally broken KPI that hurts lots of online businesses. We have now gained a competitive edge over other agencies that still continue to work with just last click data. This has become a USP for our company and it helps us drive more growth for our clients. ----- ### "Perfect tooling" — 5.0/5 > **Berend** | *17 March 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Very nice interface and easy to use on a daily basis > > **Cons**: More information about the suggested spend per daily instead of the suggested spend per selected data range > > Very helpfull to analyse every channel/campaign on a attributed way ----- ### "Great tooling for seeing the real value of each marketing channel in the customer journey" — 4.0/5 > **Huma** | *15 March 2021* | Online Media | Recommendation rating: 8.0/10 > > **Pros**: Odyssey Tooling really helps us as online marketers to not only see the omnichannel revenue based on what Google Analytics says, but it really looks beyond that. Especially the incrementality value of each marketing channel really helps us evaluating what role a certain channel has in the customer journey (also based on the ad spend per channel). For example if you would look at Analytics last click data you will find that social media platforms such as Facebook always has a lower score in terms of conversions and traffic. However with the tooling of Odyssey we can see that this channel really adds value in the customer journey as being the initiating channel for a new customer journey and reaching out new clients. The same applies for the other channels aswell such as Google Ads, Microsoft, display marketing etc. > > **Cons**: I would say it really takes time to fully understand how the tooling works and how to be able to read the given data correctly as there is a lot of information shared in the tooling. At this point we are also looking into ways on how we can make this as easy to follow for our clients aswell building a custom dashboard were we only show the most important data. Sometimes it can be a bit challenging to implement changes because they don't match with the clients marketing strategy which is why we are looking into smarter ways to read the data. However once you've mastered this, the tooling is really easy to use. > > The staff working at Odyssey are really easy to reach out to and reply fast. There is also a good collaboration between the two companies into making sure the implementation goes smooth. Also their demo option (which we can book with the client, Odyssey and ourselves) really helps understanding the platform better. ----- ### "The best attribution tool" — 5.0/5 > **milo** | *17 March 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It give you a good insight of the attribution of every marketing channel. > > **Cons**: None yet, they will solve the problem quite quick for you. ----- ### "Great tool enabling marketeers to analyse their marketing channels" — 5.0/5 > **Tom** | *17 May 2019* | Apparel & Fashion | Recommendation rating: 9.0/10 > > **Pros**: - Easy to us - Great customer support - The development team always quick with helping out - Provides interesting insight into our marketing channels > > **Cons**: - Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger. > > \- Great guys and developers behind the tool trying to make the most out of it for their customers\! ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/218128/odyssey-attribution) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data