About Pardot

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor.
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Pardot video
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing. - thumbnail
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor. - thumbnail
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. - thumbnail
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials. - thumbnail
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. - thumbnail

Pardot pricing

Pardot does not have a free version but does offer a free trial. Pardot paid version starts at US$1,250.00/month.

Starting Price:
US$1,250.00/month
Pricing Details:
GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.
Free Version:
No
Free trial:
Yes

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Pardot Reviews

Feature rating

Value for Money
3.7
Functionality
3.9
Ease of Use
3.8
Customer Support
3.9
5 reviews of 585 View all reviews
Muhammad Daud
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/07/2022

Boosting a business with Pardot

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Pros

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Cons

Pardot is quite expensive and really advance to manage.

Alternatives Considered

Keap and Mailchimp

Reasons for Switching to Pardot

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
Joshua
  • Industry: Education Management
  • Company size: 201-500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
4
Customer Support
4

4
Reviewed on 26/04/2022

Integrates well with Salesforce but lacks features of competitors

Pros

The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.

Cons

The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.

Ariane
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Features
1
Ease of Use
1
Customer Support
0

2
Reviewed on 29/06/2022

Not a Good Option for Social Media Management

Pros

The product integrated well with Salesforce.

Cons

We tried to use this for social media management. We do not get a preview of how a social media post will look for any of the networks, so in several instances we’ve had to delete a post and then repost it through Hootsuite or the social site directly. Also, @ mentions do not show up on Facebook as they should, only simple @text without the link.

Shan
  • Industry: Pharmaceuticals
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 27/05/2022

Fantastic all in one marketing platform helping converting leads

The product has no doubt helped us in generating new leads and keeping us maintain our relationship with our existing customers and partners. I love the email marketing and marketing side of Pardot as it has been simplified in a way that non-technical users can also use the platform.

Pros

The product is great at automation, every single thing within the automation of email marketing and forms is customisable. The product helps us in tracking all the activities of our leads and allows us to target them with personalized messaging and products of their interest from our offerings. The platform is good at lead generation, nurturing and drip campaigns. The user interface is very friendly too

Cons

The implementation of the product at the beginning is a painful process and cannot be simplified at all. There are many limitations on the reporting side and Salesforce lacks reporting capabilities in the way we want. The existing templates available to use are also limited.

Alternatives Considered

HubSpot Marketing Hub and Zoho CRM

Reasons for Choosing Pardot

We had more experience within Pardot than MailChimp

Switched From

Mailchimp
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 8/06/2022

Pardot integrated seamlessly with Salesforce!!

Pros

Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights.

Cons

Improve the email editor. Exorbitantly priced- not suitable for the small businesses. There is a room to improve in terms of reporting.

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