Pardot does not have a free version but does offer a free trial. Pardot paid version starts at US$1,250.00/month.
HubSpot Marketing Hub
Salesforce Marketing Cloud
- Industry: Financial Services
- Company size: 11-50 Employees
- Used Daily for 2+ years
Boosting a business with Pardot
Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.
I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.
Pardot is quite expensive and really advance to manage.
Reasons for Switching to PardotI found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
- Industry: Education Management
- Company size: 201-500 Employees
- Used Weekly for 1+ year
Integrates well with Salesforce but lacks features of competitors
The fact that it integrates natively with Salesforce is Pardot's best feature. The engagement studio automation product is great as well, making it really easy to create drip campaigns and other conditional flows.
The email builder is 10 years behind competitor's builders. To get things to behave, you have to code emails in html. The WYSIWG builder is poor, but asset management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have much better platforms for designing beautiful, responsive emails.
- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Daily for 1-5 months
Not a Good Option for Social Media Management
The product integrated well with Salesforce.
We tried to use this for social media management. We do not get a preview of how a social media post will look for any of the networks, so in several instances we’ve had to delete a post and then repost it through Hootsuite or the social site directly. Also, @ mentions do not show up on Facebook as they should, only simple @text without the link.
- Industry: Pharmaceuticals
- Company size: 51-200 Employees
- Used Daily for 6-12 months
Fantastic all in one marketing platform helping converting leads
The product has no doubt helped us in generating new leads and keeping us maintain our relationship with our existing customers and partners. I love the email marketing and marketing side of Pardot as it has been simplified in a way that non-technical users can also use the platform.
The product is great at automation, every single thing within the automation of email marketing and forms is customisable. The product helps us in tracking all the activities of our leads and allows us to target them with personalized messaging and products of their interest from our offerings. The platform is good at lead generation, nurturing and drip campaigns. The user interface is very friendly too
The implementation of the product at the beginning is a painful process and cannot be simplified at all. There are many limitations on the reporting side and Salesforce lacks reporting capabilities in the way we want. The existing templates available to use are also limited.
Reasons for Choosing PardotWe had more experience within Pardot than MailChimp
- Industry: Information Technology & Services
- Company size: 501-1,000 Employees
- Used Daily for 1+ year
Pardot integrated seamlessly with Salesforce!!
Pardot and Salesforce work well together. It includes the ability to customize the look and feel of email, landing pages and sign up forms. Lead scoring is another powerful and helpful feature for huge sales insights.
Improve the email editor. Exorbitantly priced- not suitable for the small businesses. There is a room to improve in terms of reporting.