---
description: Review of ActiveDEMAND Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveDEMAND | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# ActiveDEMAND

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> ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses, corporates, digital agencies and marketing via email.&#10;&#10;&#10;With ActiveDEMAND, users can create multiple accounts to manage each of their clients’ marketing campaigns and track their performance based on traffic data, prospect conversions and leads. The campaigns can be white-labeled so each agency’s brand remains visible communications with the clients. Email templates and customizable landing pages are provided by the solution. Contact lists can be segmented to create personalized messages for email campaigns with functionalities that allow users to customize auto-responders and follow-up emails.&#10;&#10;&#10;ActiveDEMAND includes: Email marketing, Call Tracking, Funnel Builder, Dynamic Content, Workflow Automation, Web and Landing Page Builder, Client Dashboards, Agency CRM and more.
> 
> Verdict: Rated **4.2/5** by 79 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 79 Reviews |
| Ease of Use | 3.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: ActiveDEMAND
- **Location**: Edmonton, Canada
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Pricing starts at:&#10;&#10;Agency Reporter: $20 monthly&#10;&#10;Call Tracker: $0 monthly&#10;&#10;Email Marketer: $15 monthly&#10;&#10;Small Business Marketer: $69 monthly&#10;&#10;Corporate Marketer: $199 monthly&#10;&#10;Price is only based on registered telephone numbers and usage. There is no monthly subscription required to have an account
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Danish, Dutch, English, Finnish, French, German, Portuguese, Spanish, Swedish
- **Available Countries**: Australia, Austria, Belgium, Canada, Denmark, Finland, Iceland, New Zealand, Norway, Sweden, Switzerland, United Kingdom, United States

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Attribution Modeling
- Audience Targeting
- Auto-Dialer
- Autoresponders
- Behaviour Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Call Disposition
- Call List Management
- Call Monitoring

## Integrations (87 total)

- 1CRM
- AWeber
- Accelo
- Act\!
- AdRoll
- Adobe Commerce
- Agile CRM
- Aline
- AllClients
- Basecamp
- BigCommerce
- BigContacts
- Bitrix24
- Breeze
- Capsule

... and 72 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Call Tracking Software](https://www.softwareadvice.co.nz/directory/3509/call-tracking/software)

## Related Categories

- [Call Tracking Software](https://www.softwareadvice.co.nz/directory/3509/call-tracking/software)
- [Lead Capture Software](https://www.softwareadvice.co.nz/directory/3533/lead-capture/software)
- [Lead Generation Software](https://www.softwareadvice.co.nz/directory/1674/lead-generation/software)
- [Marketing Attribution Software](https://www.softwareadvice.co.nz/directory/4315/marketing-attribution/software)
- [Account Based Marketing Software](https://www.softwareadvice.co.nz/directory/4394/account-based-marketing/software)

## Alternatives

1. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews)
2. [EngageBay CRM](https://www.softwareadvice.co.nz/software/83835/engagebay) — 4.7/5 (907 reviews)
3. [Salesforce Marketing Cloud](https://www.softwareadvice.co.nz/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews)
4. [monday.com](https://www.softwareadvice.co.nz/software/131008/monday-com) — 4.6/5 (5726 reviews)
5. [Omnisend](https://www.softwareadvice.co.nz/software/100592/omnisend) — 4.7/5 (836 reviews)

## Reviews

### "Customer for 3 years" — 4.0/5

> **Ryan** | *30 October 2018* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: Active Demand is a great tool and can do a lot, probobly even more than I know.
> 
> **Cons**: I find it hard to navigate the pages and set up the campaigns. When we had a full-time marketing person it  made it eaier because they did it.

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### "Great Price, Great Product, Lots of Features That Can Be Confusing to Setup" — 4.0/5

> **Kristina** | *14 August 2020* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: I love that ActiveDemand integrates Google Analytics, Call Tracking, and email marketing all into one platform so that I don't have to login to multiple different platforms to get a handle on how campaigns are performing. It also integreates with PipeDrive and other CRMs easily for full ROI tracking.
> 
> **Cons**: ActiveDemand has all the features you could want from a marketing automation platform; however, I sometimes feel it's a "jack of all trades, master of none." The UI can be confusing because it does integrate so many different things, and I feel like I have to chat with support often to figure out what I need to do. Also, they push updates sometimes that change your previous settings and you won't know until it becomes an issue.
> 
> Overall I like that ActiveDemand allows me to get a pulse on website analytics, call tracking, and email marketing performance all in one place, and that I can manage all three from one place as well. This is a huge time savings working for an advertising agency with multiple clients. It makes reporting so much easier, especially since it integreates with many third party CRMs for full ROI tracking.

-----

### "Might be great software, but..." — 3.0/5

> **Jeff** | *1 November 2018* | Computer Software | Recommendation rating: 4.0/10
> 
> **Pros**: It provides us with email marketing analytics and helps us understand contact rating in our engagement model.
> 
> **Cons**: I'm not an Admin of this system.  I'm just a user.  We have it hooked up to our CRM, which is where I spend most of my time.  My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account\!  Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again.   &#10;&#10;Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites.  Caching like crazy until I turned off the extension.

-----

### "Good software for small businesses" — 4.0/5

> **Verified Reviewer** | *9 October 2019* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: The visitor tracking is robust and provides much more data than similar tools. You can get the full visitor history for every organization who visits the site.
> 
> **Cons**: The software is cumbersome and slow. It often takes several minutes to run a report. Compared to similar software, the automations are overly complex and not as feature-rich.
> 
> It's been a good experience for smaller businesses. It's given us more data regarding prospects. I would call it a starter point for anyone interested in marketing automation.

-----

### "Good product but lacking good UX" — 5.0/5

> **Verified Reviewer** | *30 October 2018* | Internet | Recommendation rating: 7.0/10
> 
> **Pros**: The reports that you are able to generate to automatically send
> 
> **Cons**: The interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything
> 
> Active Demand provides great value to our clients, however the interface is not intuitive and hard to use and set up.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/21534/activedemand)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/21534/activedemand> |
| en | <https://www.softwareadvice.com/marketing/activedemand-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/21534/activedemand> |
| en-GB | <https://www.softwareadvice.co.uk/software/21534/activedemand> |
| en-IE | <https://www.softwareadvice.ie/software/21534/activedemand> |
| en-NZ | <https://www.softwareadvice.co.nz/software/21534/activedemand> |
| fr | <https://www.softwareadvice.fr/software/21534/activedemand> |

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