---
description: Review of eTrigue DemandCenter Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: eTrigue DemandCenter | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

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# eTrigue DemandCenter

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> eTrigue is a technology-enabled marketing services and software provider for demand generation operations. eTrigue's marketing-as-a-service (MaaS) provides professional engagement and campaign development solutions designed to create and generate lead lists, identify and nurture opportunities within target audience, and develop professional events or webinars. &#10;eTrigue's cloud-based marketing automation solution, DemandCenter, allows businesses to nurture and score leads, utilize email marketing, and track anonymous and known visitors.&#10;&#10;eTrigue DemandCenter's drag and drop interface allows users to easily create campaigns that help businesses automatically analyze and quantify individual messages or cross-campaign effectiveness with customizable dashboards — allowing users to take immediate action and adjust their marketing efforts.&#10;&#10;Real-time alerts enable salespeople to quickly respond to buying triggers. Users can set triggers based on activity, scoring, timing, or demographics and then receive notifications via email or have the leads added directly into the organization's CRM system. Users can also customize alerts to add notes to sales teams.&#10;&#10;DemandCenter can be integrated with various CRM solutions like Salesforce.com, Microsoft Dynamics, and NetSuite. Services offered are billed monthly. Support is offered via phone and email.
> 
> Verdict: Rated **4.4/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 10 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 3.7/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: eTrigue

## Commercial Context

- **Starting Price**: US$5,000.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Per partner programs range from $5,000 to $100,000 depending on deliverables and tactics.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise)
- **Supported Languages**: Brazilian Portuguese, Chinese, Danish, English, European Portuguese, French, German, Italian, Japanese, Korean, Portuguese, Spanish, Swedish, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customer Surveys

## Integrations (10 total)

- GoTo Webinar
- Google Ads
- LinkedIn for Business
- Litmus
- Meta for Business
- Microsoft Outlook
- Salesforce Platform
- SugarCRM
- SuiteCRM
- Webex Suite

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Lead Management Software](https://www.softwareadvice.co.nz/directory/1682/lead-management/software)

## Related Categories

- [Lead Management Software](https://www.softwareadvice.co.nz/directory/1682/lead-management/software)
- [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software)
- [Lead Generation Software](https://www.softwareadvice.co.nz/directory/3938/lead-generation-services/software)
- [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software)
- [Email Marketing Software](https://www.softwareadvice.co.nz/directory/4697/email-marketing/software)

## Alternatives

1. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17572 reviews)
2. [EngageBay CRM](https://www.softwareadvice.co.nz/software/83835/engagebay) — 4.7/5 (907 reviews)
3. [Omnisend](https://www.softwareadvice.co.nz/software/100592/omnisend) — 4.7/5 (836 reviews)
4. [Keap](https://www.softwareadvice.co.nz/software/139060/infusionsoft-crm) — 4.1/5 (1298 reviews)
5. [Marketo Engage](https://www.softwareadvice.co.nz/software/21522/marketo-engage) — 4.3/5 (710 reviews)

## Reviews

### "Excellent starter product with some limitations" — 4.0/5

> **Kristi** | *9 October 2020* | Hospital & Health Care | Recommendation rating: 7.0/10
> 
> **Pros**: There will always be a special place in my heart for eTrigue -- this was the software that introduced my team to marketing automation. eTrigue excels in providing the perfect starting place (and price) for small teams to get the hang of more involved inbound marketing. Its tools are generally easy to use/figure out and offer plenty of customization options. The reports were easy to pull and the software is able to get you good information.
> 
> **Cons**: At times, the UX/UI was a bit complicated and confusing, with minor UX frustrations when it came to renaming or reorganizing things. It also seemed that the workflow and automation capabilities were a bit limited compared to other software on the market, especially since our team has since switched programs.
> 
> Overall, eTrigue is a solid software that gets the job done with minor limitations that I could see being a bigger hindrance for a larger team or larger operation than my own. It's a great place to start your marketing automation/inbound program if you're looking to do that with minimal experience, budget and/or bandwidth.

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### "Best Marketing Automation system that doesn't require a dedicated operations team." — 5.0/5

> **Verified Reviewer** | *19 November 2015* | Marketing & Advertising
> 
> **Pros**: Very easy to use. Reporting is fully customizable with a few clicks. Does not require a CRM system to use, though you can integrate with salesforce.com, MS Dynamics or SugarCRM in about 15 minutes.
> 
> **Cons**: We have not had any issues. The eTrigue support team is very responsive, free to use, and gets back to us very quickly.
> 
> We support many clients who have limited resources internally. eTrigue Demand Center lets the client create emails, landing pages with a simple to use editor, create lead alerts for their sales teams, and integrate with their webinars.

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### "eTrigue campaigns" — 3.0/5

> **Silvia** | *1 July 2016* | Pharmaceuticals | Recommendation rating: 6.0/10
> 
> **Pros**: eTrigue has several helpful templates for landing pages and emails.  The customer support is very helpful and usually responds within the hour of your request.
> 
> **Cons**: Is anyone experiencing an extremely low open rate on campaigns? I have sent several campaigns out within the last month or two and the majority of my recipients are claiming they do not have the email in their inbox or spam folder. However, on my message effectiveness report, it shows that they were delivered and usually only have 4 or 5 bounce backs out of 1,000. I am very concerned that my message is not being received and my marketing efforts have failed. After reaching out to eTrigue support I made necessary changes, example: enabling MIME (Multipurpose Internet Mail Extensions) which provides a plain text message in addition to our HTML format, but still my open rates are significantly low. Any tips? Thoughts?

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### "Easiest, most feature rich marketing automation solution available." — 5.0/5

> **Barry** | *10 May 2012*
> 
> **Pros**: Marketing automation for the rest of us at its best.&#13;&#10;Excellent support team, responsive and thorough.&#13;&#10;Easy to create, pause and change campaigns on the fly&#13;&#10;No dedicated programmers needed&#13;&#10;Drag and drop interface is very intuitive&#13;&#10;Automate flows with as many emails and actions or alerts as you want.&#13;&#10;Integrated with SFDC, and chat within a week.&#13;&#10;Lead flow is up over 300% &#13;&#10;Reporting is very flexible, and instant&#13;&#10;Able to run over 30 programs simultaneously, allowing only a few hours a week.&#13;&#10;They dont charge for users or emails or visits&#13;&#10;Highly recommend eTrigue DemandCenter
> 
> **Cons**: none that i know of.
> 
> High recommend eTrigue Demand Center. We have used other marketing automation solutions that require dedicated programmers to support, and extensive training. eTrigue had us up and running in 5 days, and is extremely user friendly. AND IT IS EASY TO CHANGE CAMPAIGNS MID STREAM. With other systems it was an act of god to change our campaigns. eTrigue lets us pause campaigns, change them, and compare the performance of everything is one view. Their team is very supportive, and will help you do most anything.

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### "eTrigue Marketing Automation Tool" — 5.0/5

> **Katie** | *22 February 2017* | Recommendation rating: 10.0/10
> 
> **Pros**: Great product for the price. Support is good.
> 
> **Cons**: Would like better syncing with salesforce and supression lists.
> 
> I've been using eTrigue for about 5 or 6 years and think it's great. I've also used other email and marketing automation tools and this one is great for the price.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/21530/etrigue-demandcenter)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/etrigue-demandcenter-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/21530/etrigue-demandcenter> |
| en-GB | <https://www.softwareadvice.co.uk/software/21530/etrigue-demandcenter> |
| en-IE | <https://www.softwareadvice.ie/software/21530/etrigue-demandcenter> |
| en-NZ | <https://www.softwareadvice.co.nz/software/21530/etrigue-demandcenter> |

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