--- description: Review of Marketo Engage Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Marketo Engage | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Marketo Engage](/software/21522/marketo-engage) # Marketo Engage Canonical: https://www.softwareadvice.co.nz/software/21522/marketo-engage Page: 1 / 30\ Next: [Next page](https://www.softwareadvice.co.nz/software/21522/marketo-engage?page=2) > Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue. The platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement. Marketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment. > > Verdict: Rated **4.3/5** by 710 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 710 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces \& Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish - **Available Countries**: Algeria, Andorra, Argentina, Australia, Bahrain, Belarus, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Comoros, Congo - Brazzaville, Costa Rica, Croatia, Denmark, Djibouti and 60 more ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Account Based Marketing - Action Management - Activity Dashboard - Activity Tracking - Advertising Management - Alerts/Notifications - Attribution Modeling - Audience Targeting - Automated Publishing - Automated Scheduling - Autoresponders - Backlink Monitoring - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Behavioural Targeting ## Integrations (120 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 105 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.co.nz/directory/4276/personalization/software) - [Blog Software](https://www.softwareadvice.co.nz/directory/4732/blog/software) - [Marketing Attribution Software](https://www.softwareadvice.co.nz/directory/4315/marketing-attribution/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.co.nz/directory/4004/journey-mapping/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3445 reviews) 2. [Mailchimp](https://www.softwareadvice.co.nz/software/111921/mailchimp) — 4.5/5 (17603 reviews) 3. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.softwareadvice.co.nz/software/100595/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.softwareadvice.co.nz/software/397812/constant-contact) — 4.3/5 (2923 reviews) ## Reviews ### "A top-tier marketing automation service." — 5.0/5 > **Jana** | *7 August 2023* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future. > > **Cons**: Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly. > > With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps. ----- ### "Email marketing with a wide array of versatile features." — 5.0/5 > **Jose Manuel** | *7 December 2023* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > **Cons**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right. ----- ### "Marketo: the gold standard in Marketing Automation" — 5.0/5 > **Verified Reviewer** | *8 October 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo. > > **Cons**: The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy. > > Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages. ----- ### "Definitely one of the top Marketing automation tools out there." — 4.0/5 > **Emma** | *16 August 2023* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. > > **Cons**: Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. > > Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. ----- ### "Very powerful, not the most user-friendly tool out there." — 5.0/5 > **Verified Reviewer** | *6 January 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. > > **Cons**: Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. > > We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. ----- Page: 1 / 30\ Next: [Next page](https://www.softwareadvice.co.nz/software/21522/marketo-engage?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/21522/marketo-engage) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data