Bloomreach

Pros

Bloomreach is a very user friendly platform. You'll easily create scenarios & campaigns, set logics, edit templates and see the automated dashboards for each campaign. Also the support team is very fast and useful when you have any problem.

Cons

Reports feature sometimes could be ver overwhelming and not that user friendly.

Pros

The ease of use. It’s super easy to learn the basics and once you’ve learned the basics the rest will be easy to learn as well

Cons

Our business is complex and Bloomreach doesn’t have support for all our needs

Pros

A lot of potential customization like a sandbox

Cons

Default and out of the shelf functionality is limited or unnecessarily complex

Pros

Amazing tool with many different features... imposible to pick only few.

Cons

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Pros

Speed despite volumes of data ingested. The solution is very elegant and once you are familiar with the way it works it is very easy to understand what is happening in the background and to visualise the behaviours for specific business scenarios

Cons

That is a one-in-all solution for all Marketing Automation needs. If we had to select another setup this would mean purchasing different solutions to coer all the use cases of Bloomreach. Mainly the personalisation and real time use cases are not covered by other CDPs.

Alternatives Considered

Reasons for Choosing Bloomreach

Switched From

Reasons for Switching to Bloomreach

Pros

Email Marketing campaigns are easy to set up. Afterward, it's easy to analyze the results. To set up Email Marketing flows its also pretty easy - maintaining them too.

Cons

To build Reports is still a bit complicated but its improving.

Alternatives Considered

Reasons for Switching to Bloomreach

Pros

-The responsiveness of the webapp. It works well and it's quite fast.
-Pretty straightforward, bugs are quite uncommon.
-The ammount of tools that has integrated, it's quite complete an a very powerful tool.
-The snapshot preview for emails!!!
-The documentation is quite good, almost perfect.

Cons

-Jinja used in bloomreach is not the full version and Bloomreach lacks a little bit explaining properly all the features available. It would be nice to have all the functionality from jinja.
-Initiatives are sometimes a bit hard to deal with when it comes to dependencies and so. Sometimes moving an asset or weblayer to a different initiative can cause all the items with a dependency to be moved without a very clear message that it's going to happen.

Pros

Ease of use all the features are drag & drop. We can start from scratch and learn the tool in no time. The support is very handy on any time.

Cons

There are some time zone issue where the timestamp changes to some other values . Not in all case on few of the cases

Pros

Customer view. Being able to see how our customer engage with the website and marketing comms

Cons

Some mixed reporting and due to multiple people being in and out of our business is means its quite a mess compared to when I've used other systems

Pros

I like history of communication with our clients

Cons

some numbers are wrong, differences are not clear

Pros

I enjoy this tool is self-service and I don't have to depend on IT. I can access easily our customer data. Bloomreach is a platform with limitless possibilities on orchestration with the right conditions. I love the flexibility of the tool. Documentation is very helpful. Dashboards are visually effective for me. I like how Bloomreach is innovative and following, maybe even setting trends we can explore and take advantage of. Bloomreach listens to our feedback. Minimalistic assess approach is something we'd like to explore.

Cons

As we are insurance company, we are missing Bloomreach's integrations for other communication channels e.g. phone calls (call centre), post, etc. I'd like to see more detailed insights to multichannel orchestration for offline comms. We are able to adjust our campaigns but I would love to get from Bloomreach more visibility how to make this. The partner agency is supporting our integrations and ongoing processes.I completed the Academy fundamentals course - my experience with the tutor was disappointing, the person seemed to be off with the knowledge they shared with our class.

Pros

Bloomreach is a great tool and we are enjoying all of its capabilities and features. I love webhooks, it's an ultimate tool to do any kind of workaround. I appreciate the Q4 roadmap and can't wait to use the new features.Reporting is not black box which I love that I can set it up and counts with whatever data are important to our company. Visibility to the data results is so helpful.

Cons

Simultaneously, Bloomreach is too complex which makes it difficult to focus on our efforts. SDK could support more apps for one instance. OOTB is not possible. We need to deal with the workaround and framework outline for integration. What I would improve on Bloomreach?There is a room for more parts where to implement jinja. For experienced users there are some limitations to be more free in instances management.For reporting - I wish I could download the dashboard and work with the data externally.We miss a storage possibilities for retrospective upload of datas for the system events. We want to rely on this more and it could be solved via environmental variables (profile and project attributes and conditions).

Pros

I like the email and campaign management features
It makes marketing automation easy
It helps in designing and implementing email marketing campaigns
Bloomreach is effortless to manage and use

Cons

Bloomreach has quite handled well and no serious issues.

Pros

The ability to react to real-time event/ customer behavior

Cons

The number of attributes are limited (255)

Pros

Bloomreach is a tool for complex campaigns, I like analytics, ease of use and scenario building, AI features are good to have.

Cons

AI features are good, but could improve for analytics and recommendations. We are missing more in-depth data insights for campaign automation. Surveys could improve.

Pros

Detailed overview of each user.Customizable weblayers.Collaborative account support.Integrations with the main advertising platforms.Visual flows help creating atuomations.A lot of webinars and case history sharing.Bloomreach academy is very useful.

Cons

Implementation and some developments required a consultancy agency to manage the settings.

Pros

weblayers and email functionalities, reporting is great and flexible

Cons

Sometimes it takes a bit longer to get support, but it depends on their busyness I guess

Pros

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

Cons

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Pros

Bloomreach is able to do almost everything what we need in our CDP system. His competitors are very complicated to set up and to operate without knowledge. We are also able to use Bloomreach throughout company from call centrum to our board management. As for data collecting/reporting or for better customer care. There is big advantage that we can also use it for marketing. Incredible tool and easy to operate.

Cons

I would like to know more about specific roadmap. If I miss something on the platform, I would like to suggest change and be informed if this change would be implemented within roadmap in next app release. But it is minority according to the fact what could Bloomreach do for us in case of SaaS.

Pros

Lots of features, easy to use, fast customer support

Cons

Maybe add a search engine and use a catalog as an index?

Pros

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

Cons

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Alternatives Considered

Reasons for Choosing Bloomreach

Switched From

Reasons for Switching to Bloomreach

Pros

The automation system allows you to quickly and visibility build complicated automations quickly.

Cons

There can be a steep learning curve when first using the tool, there is a very helpful help centre however sometimes the answers to issues aren't clear or easy to find.

Pros

Extremely easy to use, everything is intuitive, the templates are responsive and the customer support is superb. Very powerful tool far beyond expectations.

Cons

To be fair, there's nothing I can complain about this ESP. They're just that good, my work is so much easier thanks to them.

Pros

ease of use, mainly use to create marketing emails.

Cons

Nothing yet, haven't used all of the features yet though.

Pros

The dashboard is easy to use and full of features

Cons

Sometimes the reporting section can be confusing but practice makes perfect