--- description: Review of Adriel Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Adriel | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [PPC Software](/directory/3908/ppc/software) > [Adriel](/software/203092/adriel) # Adriel Canonical: https://www.softwareadvice.co.nz/software/203092/adriel Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/203092/adriel?page=2) > Adriel is a cloud-based business intelligence and marketing automation platform. It is designed for small to medium size companies in a variety of industries, including retail, healthcare, finance, and technology. Adriel offers over 650 data connectors to integrate data from multiple sources. It provides interactive dashboards and reports to gain insights into key metrics. The creative intelligence suite uses AI to generate customized ads, landing pages, and email campaigns. The campaign management tool automates multi-channel marketing campaigns across social media, email, web, and more. > > Verdict: Rated **4.8/5** by 25 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 25 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Adriel ## Commercial Context - **Starting Price**: US$299.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Choose from 4 different pricing plans: Professional, Team, Enterprise, or Agency. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English, Korean - **Available Countries**: Australia, Canada, France, Germany, Japan, New Zealand, Singapore, South Africa, South Korea, Spain, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Account Alerts - Activity Dashboard - Activity Tracking - Ad hoc Query - Ad hoc Reporting - Advertising Management - Alerts/Notifications - Audience Targeting - Audit Management - Behaviour Tracking - Benchmarking - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Tracking - Click Tracking ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [PPC Software](https://www.softwareadvice.co.nz/directory/3908/ppc/software) ## Related Categories - [PPC Software](https://www.softwareadvice.co.nz/directory/3908/ppc/software) - [Marketing Analytics Software](https://www.softwareadvice.co.nz/directory/1702/analytics-tools/software) - [Business Intelligence Tools](https://www.softwareadvice.co.nz/directory/4336/bi/software) - [Marketing Automation Software](https://www.softwareadvice.co.nz/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.co.nz/directory/2878/campaign-management/software) ## Alternatives 1. [Lebesgue](https://www.softwareadvice.co.nz/software/330363/lebesgue) — 4.9/5 (43 reviews) 2. [Google Marketing Platform](https://www.softwareadvice.co.nz/software/367319/google-marketing-platform) — 4.5/5 (25 reviews) 3. [Improvado](https://www.softwareadvice.co.nz/software/168922/improvado) — 4.5/5 (22 reviews) 4. [Salesforce Marketing Cloud](https://www.softwareadvice.co.nz/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews) 5. [monday.com](https://www.softwareadvice.co.nz/software/131008/monday-com) — 4.6/5 (5726 reviews) ## Reviews ### "Save time and money on all of your ad ops" — 5.0/5 > **Daniel** | *29 August 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Completely streamlined the process of setting up multi channel ad campaigns. With the ability to get data from all sources and create actionable dashboards, you can save a ton of time, and make better decisions about your ad campaigns. > > **Cons**: Would like to see more features and automation for campaign suggestions. Something like an automated rule engine to optimize your budgets in the background. Something like wordstream. > > Overall very happy with the data and workflow that Adriel enables. Allows me to focus more on other aspect of business instead of treasure hunting for the data I need to maintain and scale ad campaigns. ----- ### "Adriel Makes Our Business Lives Easier" — 5.0/5 > **Jeremy** | *7 February 2023* | Graphic Design | Recommendation rating: 10.0/10 > > **Pros**: The ability to integrate Adriel into our existing business intelligence workflow was a real game changer. > > **Cons**: I can't think of a con at the moment, it's just that helpful. > > Adriel has helped us take our business data analysis process and streamline it to maximize the speed, efficiency, and effectiveness of the entire process. We have all our data at our fingertips. Business is good. ----- ### "Adriel is great" — 5.0/5 > **Joseph** | *7 February 2023* | Broadcast Media | Recommendation rating: 5.0/10 > > **Pros**: Everything about it I like it helps with a lot of my wirk > > **Cons**: Nonething at all I dislike about it it helps with my work > > They are the best I ever used ----- ### "Adriel is Useful for Data Analysts and Advertisers" — 4.0/5 > **Derek** | *22 June 2022* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: Adriel enables you to collect all of your advertising expenditures into a single platform. You no longer have to look at Amazon Ads, Facebook Ads, Instagram Ads, Snapchat Ads, Twitter Ads, and other platforms individually. You can easily integrate your ads platforms into this single platform. Then you can analyze the data and generate reports based on your ad expenses and ROIs. You can also turn ads on and off in Adriel. It makes things more convenient. > > **Cons**: I don't like that there isn't a Dark Theme. I do most of my work at night, and the bright white and fully-saturated colors are a bit irritating when I'm trying to analyze small numbers in overwhelming amounts. I'm also not a data analyst or fulltime marketer. I'm an author and publisher. So I feel that the amount of data and numbers is still too much for me to understand and grasp what it is I'm actually supposed to do with these numbers. I'd like Adriel to find ways to make things easier for people that don't specialize in these fields. It's good software, but it could be better if they made it more accessible. Perhaps an automated insights tool that takes the data I give it and then tells me what's going wrong and how to fix it, or what's going well, so that I feel reassured about my ad spend. In addition, the advertisement Creatives dashboard doesn't allow me to see what the ad creative consists of. I can see how that ad is doing, but not what it actually is, nor the ability to edit it. So while I can see that a particular ad is costing me more money than other ads, I don't know which particular ad that expensive one is. When I have a hundred ads running with generic numbers for names, I can't see what that ad is within Adriel. So I'd like more info in that case. > > Overall, I'm happy enough with Adriel to continue using it, and I feel like in the hands of a data analyst or experienced marketer who specializes in this field it can be a handy tool that more than pays for itself. But in my current position and level of expertise, it's a bit of wasted potential. So I'd recommend buying it if you are a data analyst, marketer, or advertising specialist. Or if nothing else, you are running ads in multiple places and want to know exactly how much you're spending across all the platforms without having to do the math yourself every billing cycle. ----- ### "Adriel is a really good tool for data aggregation and visualization" — 5.0/5 > **Chris** | *21 May 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: The benefits of Adriel are: • Integrates with a large amount of platforms • Beautiful Visualizations • Data Exports are detailed, formatted beautifully, and nearly report quality. • If multiple API's are available from the same source, many times Adriel connects to the API that gives the most data. • Experienced team dedicated to keeping Adriel in the top tier of tools in the space > > **Cons**: I would like to see enhanced sharing functionality. > > As a Digital Marketer and Data Analyst I rely upon the ability to process, analyze and report data findings to clients and shareholders. The hardest thing for me has not been analyzing or processing the data, it's actually getting the data out of the dozens of tools that are commonly part of the modern company's marketing, Social, and website stacks so that we can even start data processing. We've used other tools in the past with varied success but we often found that the the data was incomplete. Many platforms have multiple API's with each offering different quantities and types of data. Adriel returns significantly more data than the other tools that we have used which seems to suggest that they are tapping into the API's with the higher data output. This is important to us because every company is different and we want all of the data so that we can make the decisions on which data to include or exclude and not have our options limited. Adriel also shines once we have the data out of the tools and can start to work with it. Not only are we able to visualize the data quickly, the visualizations themselves are beautiful to see. You can create pivots and charts using any metric that is available through the API. And one of the main benefits of Adriel is the ability to set up a unified view of all platform data which allows for the non technical to be able to share in the insights as live data is streaming in. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.nz/software/203092/adriel?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/203092/adriel) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data