---
description: Review of SiteGuru Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: SiteGuru | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [SEO Software](/directory/3505/seo-platform/software) > [SiteGuru](/software/191242/siteguru)

# SiteGuru

Canonical: https://www.softwareadvice.co.nz/software/191242/siteguru

Page: 1 / 9\
Next: [Next page](https://www.softwareadvice.co.nz/software/191242/siteguru?page=2)

> SiteGuru is an all-in-one SEO platform that combines technical audits, performance data, competitor insights, and AI recommendations into clear, prioritized action.&#10;&#10;It starts with a full website crawl. SiteGuru analyzes your structure, internal links, sitemaps, canonicals, and hundreds of technical and on-page signals. Instead of overwhelming you with data, it turns everything into a prioritized SEO task list based on real impact, so you know exactly what to fix first.&#10;&#10;Connect Google Search Console and Google Analytics to combine crawl data with real performance metrics. Track clicks, impressions, top pages, declining keywords, and overall SEO health over time.&#10;&#10;Use Focus Keywords to optimize individual pages for the terms that matter most. SiteGuru checks your titles, headings, URLs, and content, and provides actionable suggestions to improve rankings.&#10;&#10;With Search Topics, related keywords are grouped into meaningful themes, helping you optimize entire content areas instead of single keywords. AI-powered insights highlight content gaps and suggest practical improvements.&#10;&#10;SiteGuru also includes backlink insights and competitor analysis. See who links to your site, identify new link-building opportunities, and compare your pages with top-ranking competitors to understand where you can improve.&#10;&#10;Built for both in-house marketers and agencies, SiteGuru offers unlimited users, client access, scheduled custom reports, advanced multi-site dashboards, and webhooks for automation.&#10;&#10;From technical fixes to content optimization and competitive insights, SiteGuru helps you turn SEO data into measurable growth.
> 
> Verdict: Rated **4.8/5** by 187 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 187 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: SiteGuru
- **Founded**: 2014

## Commercial Context

- **Starting Price**: US$49.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Start using SiteGuru for free. Paid plans allow users to check more pages and more websites, and include CSV and Word exports.&#10;Free for up to 2 websites, 5 pages per site.&#10;Small: $29/month (billed monthly) or $23.20/month (billed annually) - up to 2 websites.&#10;Medium: $49/month (billed monthly) or $39.20/month (billed annually) - up to 10 websites&#10;Large: $149/month (billed monthly) or $119.20/month (billed annually) - up to 100 websites and includes whitelabel reports
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Competitive Analysis
- Content Management
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard
- Data Visualisation
- Email Alerts
- Generative AI
- Google Analytics Integration
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Monitoring
- Performance Management

## Integrations (3 total)

- Google Analytics 360
- Google Search Console
- Slack

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [SEO Software](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software)

## Related Categories

- [SEO Software](https://www.softwareadvice.co.nz/directory/3505/seo-platform/software)
- [Website Monitoring Software](https://www.softwareadvice.co.nz/directory/4550/website-monitoring/software)

## Alternatives

1. [Semrush](https://www.softwareadvice.co.nz/software/355847/semrush) — 4.6/5 (2323 reviews)
2. [Ranktracker](https://www.softwareadvice.co.nz/software/288859/rank-tracker) — 4.0/5 (247 reviews)
3. [Wix](https://www.softwareadvice.co.nz/software/159592/wix) — 4.4/5 (10724 reviews)
4. [Seodity](https://www.softwareadvice.co.nz/software/287143/seodity) — 4.7/5 (130 reviews)
5. [Adaptify](https://www.softwareadvice.co.nz/software/521875/Adaptify) — 5.0/5 (65 reviews)

## Reviews

### "Easy to use, love the interface" — 5.0/5

> **Paola** | *30 July 2025* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: Siteguru has a great interface providing an easy to get started compared to other SEO apps I've tried. &#10;&#10;It's affordable and gives you actionable lists for everything, making it easy to know where to start and how to optimise the site. It also analyses the content of the pages to generate titles and descriptions, all that boring stuff. It monitors backlinks so you don't need to use a different app for that.
> 
> **Cons**: - It generated descriptions in English for sites in other languages, though the content of the descriptions was correct. &#10;- Doesn't generate image descriptions.
> 
> I've been using Siteguru for a few weeks now and overall I'm very happy. It has made a meaningful difference to know what to do. Wish this functionality was included out of the box in web builders

-----

### "Quality On-Site Content Services at a Fraction of the Cost" — 5.0/5

> **Cristopher** | *29 November 2025* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: I like that the on-site research, tracking, and reporting is extremely robust. Coming from a higher-cost alternative, SiteGuru has surpassed my expectations in this part of the content marketing services. &#10;&#10;The keyword tracking, optimization of headers, meta tags, alt tags, and descriptions is very helpful when churning out content.&#10;&#10;The learning curve is minimal with the easy to navigate interface and dashboard.
> 
> **Cons**: I would liked to have had many of the same reporting functions for competitors. Once you find out what keywords you're missing, you can load them and track those suggestions.
> 
> Very pleased with the extent of information reported on a daily basis by SiteGuru. As is the case with most tools, they do not do it all, but SiteGuru is a great value for your money and a tool to keep when you want to research, track, and optimize your on-site content.

-----

### "My favorite tool when building a new website" — 4.0/5

> **Verified Reviewer** | *23 May 2019* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: Among all SEO-related tools I’ve tried, this is one of the most intuitive. It has a clean, straightforward UI and it’s very easy to use. It gives accurate reports and I love how the feedback it gives is actionable and will give you immediate returns in terms of optimization and performance.
> 
> **Cons**: It still has some bugs, albeit very minor ones. Customer support has always been amazing in my experience, so this is not really an issue.

-----

### "SiteGuru for the win" — 5.0/5

> **Jason** | *3 May 2026* | Photography | Recommendation rating: 9.0/10
> 
> **Pros**: The automated weekly reports are honestly a game-changer. I used to spend hours manually checking my site's SEO health, but SiteGuru does comprehensive audits automatically and sends me digestible reports every week. What really impressed me was how it explains technical issues in plain English - no more deciphering cryptic error messages or wondering what "canonical URL issues" actually mean for my business.&#10;&#10;The competitor analysis feature has been incredibly valuable too. Being able to see exactly where I stand against my competition and what specific areas need improvement has helped me prioritize my SEO efforts much better. The white-label reporting is perfect for my agency work - clients love receiving professional-looking reports that they can actually understand.
> 
> **Cons**: The learning curve was steeper than I expected initially. While the interface is clean, there are so many features that it took me a few weeks to really understand how to leverage everything effectively. I wish there were more video tutorials for the advanced features.&#10;&#10;Also, the pricing can add up quickly if you're managing multiple sites. For smaller businesses or freelancers just starting out, it might feel like a significant investment, especially when you factor in the higher-tier plans needed for more comprehensive competitor analysis.
> 
> My overall experience has been really positive. I've been using SiteGuru for about 8 months now, and it's become an essential part of my SEO workflow. The platform has helped me identify and fix issues I didn't even know existed on my sites.&#10;&#10;What sets it apart from other tools I've tried is the actionable insights - it doesn't just tell you what's wrong, it actually guides you through how to fix it. The customer support has been responsive when I've had questions, and I appreciate that they're constantly adding new features based on user feedback.&#10;&#10;The ROI has been solid too. I've seen measurable improvements in my search rankings after implementing their recommendations, and my clients have noticed the difference in their organic traffic. It's not a magic bullet, but it's definitely made my SEO work more efficient and effective.&#10;&#10;Would I recommend it? Absolutely, especially for agencies or businesses serious about their SEO strategy. Just be prepared to invest some time upfront to really learn the platform.

-----

### "Simplifies SEO for Developers and Marketers" — 5.0/5

> **Brad** | *25 July 2025* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: As a design professional who builds websites for clients, I needed a tool that allows me to offer the value of on-page SEO to my clients, but I just wasn't willing to pay hundreds of dollars per month. SiteGuru offers unbelieveable value by providing me with a todo list and recommendations to target specific keywords that bring more traffic and more value to my clients' websites. It does this in a clear and concise way, with a well-designed interface that feels simple yet polished. It does this at much lower cost, especially if you are able to take advantage of the lifetime subscription offer.
> 
> **Cons**: My only issue with SiteGuru is that searches for the business name take up space as top keywords. It's great to work with a client that has that kind of reputation and name recognition, but that's not a helpful keyword, so a nice feature would be a way to hide or disregard all keywords containing the business name. Also, if the SG team was to apply their talents to an integrated keyword research tool for a similar outstanding value, I would sign up\!
> 
> I'm super happy with SiteGuru. It has opened up a new revenue stream for me while allowing me to keep the work in-house. Its feature set is perfect for my needs and I'm having great results on the first client site on which I'm using SiteGuru. The client is happy and so am I.

-----

Page: 1 / 9\
Next: [Next page](https://www.softwareadvice.co.nz/software/191242/siteguru?page=2)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/191242/siteguru)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/website-monitoring/siteguru-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/191242/siteguru> |
| en-GB | <https://www.softwareadvice.co.uk/software/191242/siteguru> |
| en-IE | <https://www.softwareadvice.ie/software/191242/siteguru> |
| en-NZ | <https://www.softwareadvice.co.nz/software/191242/siteguru> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Software Advice helps businesses in New Zealand find the best software. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.co.nz","url":"https://www.softwareadvice.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.co.nz/#organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"SiteGuru","description":"SiteGuru is an all-in-one SEO platform that combines technical audits, performance data, competitor insights, and AI recommendations into clear, prioritized action.\n\nIt starts with a full website crawl. SiteGuru analyzes your structure, internal links, sitemaps, canonicals, and hundreds of technical and on-page signals. Instead of overwhelming you with data, it turns everything into a prioritized SEO task list based on real impact, so you know exactly what to fix first.\n\nConnect Google Search Console and Google Analytics to combine crawl data with real performance metrics. Track clicks, impressions, top pages, declining keywords, and overall SEO health over time.\n\nUse Focus Keywords to optimize individual pages for the terms that matter most. SiteGuru checks your titles, headings, URLs, and content, and provides actionable suggestions to improve rankings.\n\nWith Search Topics, related keywords are grouped into meaningful themes, helping you optimize entire content areas instead of single keywords. AI-powered insights highlight content gaps and suggest practical improvements.\n\nSiteGuru also includes backlink insights and competitor analysis. See who links to your site, identify new link-building opportunities, and compare your pages with top-ranking competitors to understand where you can improve.\n\nBuilt for both in-house marketers and agencies, SiteGuru offers unlimited users, client access, scheduled custom reports, advanced multi-site dashboards, and webhooks for automation.\n\nFrom technical fixes to content optimization and competitive insights, SiteGuru helps you turn SEO data into measurable growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/05d74e53-7854-4824-9b5d-90b5f34dc75d.png","url":"https://www.softwareadvice.co.nz/software/191242/siteguru","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.nz/software/191242/siteguru#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":187,"ratingValue":4.8},"offers":{"price":"49","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"SEO Software","position":2,"item":"/directory/3505/seo-platform/software","@type":"ListItem"},{"name":"SiteGuru","position":3,"item":"/software/191242/siteguru","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.nz/software/191242/siteguru#breadcrumblist"}]}
</script>
