--- description: Review of Brandwatch Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Brandwatch | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/1666/social-media/software) > [Brandwatch](/software/191170/brandwatch) # Brandwatch Canonical: https://www.softwareadvice.co.nz/software/191170/brandwatch Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.nz/software/191170/brandwatch?page=2) > Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions. The platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available. Brandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - @mentions - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Analytics - Approval Process Control - Audience Analytics - Audience Engagement - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Benchmarking - Brand Guidelines - Brand Management - Brand Tracking ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Social Media Management Tools](https://www.softwareadvice.co.nz/directory/1666/social-media/software) ## Related Categories - [Image Recognition](https://www.softwareadvice.co.nz/directory/4766/image-recognition-software/software) - [Social Media Monitoring Software](https://www.softwareadvice.co.nz/directory/4221/social-media-monitoring/software) - [Influencer Marketing Software](https://www.softwareadvice.co.nz/directory/4292/influencer-marketing/software) - [Web Analytics Tools](https://www.softwareadvice.co.nz/directory/4142/web-analytics/software) - [Natural Language Processing Software (NLP)](https://www.softwareadvice.co.nz/directory/4412/nlp/software) ## Alternatives 1. [YouScan](https://www.softwareadvice.co.nz/software/310323/youscan) — 4.9/5 (123 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.co.nz/software/119437/hubspot-marketing-hub) — 4.5/5 (6251 reviews) 3. [Sprout Social](https://www.softwareadvice.co.nz/software/423495/sprout-social) — 4.4/5 (608 reviews) 4. [Infegy Atlas](https://www.softwareadvice.co.nz/software/126196/infegy-atlas) — 4.6/5 (83 reviews) 5. [Salesforce Marketing Cloud](https://www.softwareadvice.co.nz/software/22998/salesforce-socialcrm) — 4.2/5 (531 reviews) ## Reviews ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16 January 2024* | Nonprofit Organisation Management | Recommendation rating: 10.0/10 > > **Pros**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Cons**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Simple Yet Powerful Tool for Crisis Monitoring" — 4.0/5 > **Amber** | *28 April 2026* | Public Relations & Communications | Recommendation rating: 8.0/10 > > **Pros**: I find Brandwatch fairly easy to use and appreciate its segmentation capabilities. It's easy to apply segmentations in dashboards and see them in widgets to compare different topics, which is really helpful, especially for crisis monitoring. It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are easy to navigate. > > **Cons**: I feel like the user interface could use an upgrade, issues with loading sometimes and live dashboard links. I prefer other platforms for in-depth topic analysis and monitoring. > > Generally, good. It works for what I need it to most times though it not my \#1 go to tool in the arsenal. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *31 October 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Cons**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "Strong customization, complex UX" — 4.0/5 > **Quinlyn** | *28 April 2026* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases. Our customer service rep has always been responsive and willing to help tackle issues. > > **Cons**: Customization comes at the cost of complexity. This is not a tool I feel could be effectively leveraged by a non-technical persona. ----- ### "Take the time to explore" — 5.0/5 > **Verified Reviewer** | *20 March 2020* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Cons**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.co.nz/software/191170/brandwatch?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/191170/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data