---
description: Review of Virto Commerce Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
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title: Virto Commerce | Reviews, Pricing & Demos - SoftwareAdvice NZ
---
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# Virto Commerce
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> Virto's Commerce Innovation Platform is designed for organizations that have outgrown basic ecommerce tools and need a flexible foundation for complex B2B, marketplace, or procurement scenarios.
If you manage negotiated pricing, large product catalogs, multiple buyer roles, or operate across regions, Virto helps you bring those real-world processes online without forcing you to simplify your business model.
Manufacturers, distributors, group purchasing organizations, and enterprise retailers use Virto to manage millions of SKUs, contract-based pricing, tiered discounts, account hierarchies, and approval workflows. The platform supports multi-region catalogs, localized currencies, and tax rules, allowing businesses to expand geographically without rebuilding their core system.
Virto follows a composable, API-first architecture built on modern .NET technology. This means your team can integrate ERP, CRM, PIM, payment, and logistics systems through open APIs while maintaining control over custom business logic. Instead of being limited by rigid templates, you can extend catalog, pricing, and order modules independently as your operations evolve.
For growing organizations, scalability is often the biggest concern. Virto supports horizontal and vertical growth — from launching new storefronts and D2C portals to enabling marketplace or procurement models — all on the same foundation. Businesses can scale catalogs, users, and transactions without performance bottlenecks or forced replatforming.
The platform can be deployed in cloud or hybrid environments and supports modern DevOps practices. This gives IT teams flexibility in infrastructure strategy while ensuring predictable long-term operating costs.
Virto is used by global brands such as HEINEKEN, Bosch, OMNIA Partners, and Standaard Boekhandel to modernize commerce operations while keeping ownership of their architecture and roadmap.
Beyond technology, organizations often choose Virto for its hands-on support approach. The Virto team works closely with clients and implementation partners to understand business goals, validate architecture decisions, and provide responsive assistance throughout the project lifecycle. Customers frequently highlight the team’s willingness to go deeper into business requirements rather than offering one-size-fits-all solutions.
Virto's Commerce Innovation Platform is a strong fit for mid-size to enterprise organizations that need flexibility, integration capability, and long-term scalability — especially those operating in manufacturing, distribution, procurement, retail, or complex B2B environments.
If your evaluation criteria include extensibility, ERP connectivity, control over customization, and readiness for multi-region growth, Virto provides a foundation built to adapt with your business rather than limit it.
>
> Verdict: Rated **4.5/5** by 8 users. Top-rated for **Likelihood to recommend**.
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## Quick Stats & Ratings
| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 8 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |
## About the vendor
- **Company**: Virto Commerce
- **Location**: Los Angeles, US
- **Founded**: 2000
## Commercial Context
- **Starting Price**: US$12,000.00
- **Pricing Details**: Virto Commerce offers monthly/annual billing with flexible pricing options.
- **Target Audience**: 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 207 more
## Features
- API
- Access Controls/Permissions
- Alerts/Notifications
- Bulk Ordering
- CRM
- Catalog Management
- Channel Management
- Communication Management
- Content Management
- Credit Card Processing
- Customer Accounts
- Customer Management
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Security
- Data Synchronisation
- De-Coupled Front & Back Ends
- Discount Management
## Integrations (19 total)
- Adyen
- AudioEye
- Builder.io
- DataTrans WebEDI & eCommerce
- Google Analytics 360
- Hanna CRM
- Meta for Business
- Mollie
- OST to Office 365 Migration
- PayPal
- PowerReviews
- REVIEWS.io
- SendGrid
- ShipStation
- Umbraco CMS
... and 4 more integrations
## Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
## Category
- [Headless eCommerce Platforms](https://www.softwareadvice.co.nz/directory/4080/headless/software)
## Related Categories
- [Headless eCommerce Platforms](https://www.softwareadvice.co.nz/directory/4080/headless/software)
- [Marketplace Software](https://www.softwareadvice.co.nz/directory/4686/marketplace/software)
- [Multi-Channel eCommerce Software](https://www.softwareadvice.co.nz/directory/4218/multi-channel-ecommerce/software)
- [B2B eCommerce Platforms](https://www.softwareadvice.co.nz/directory/4328/b2b-ecommerce-platform/software)
- [eCommerce Software](https://www.softwareadvice.co.nz/directory/4340/ecommerce/software)
## Alternatives
1. [Algolia](https://www.softwareadvice.co.nz/software/323590/algolia) — 4.7/5 (74 reviews)
2. [SellerChamp](https://www.softwareadvice.co.nz/software/87017/sellerchamp) — 4.4/5 (109 reviews)
3. [Bagisto](https://www.softwareadvice.co.nz/software/189688/bagisto) — 4.6/5 (14 reviews)
4. [fabric](https://www.softwareadvice.co.nz/software/242313/fabric) — 4.5/5 (15 reviews)
5. [All-In-One eCommerce Solution](https://www.softwareadvice.co.nz/software/300110/mobicommerce) — 5.0/5 (2 reviews)
## Reviews
### "Virto Commerce designed to satisfy your requests from startup to big business" — 5.0/5
> **Roman** | *14 April 2015* | Information Technology & Services
>
> **Pros**: - Well considered architecture allows you to configure your instance without fear to broke it;
- Modern UI on the cutting edge of technologies;
- Scalable hosting by Azure;
- Open sources and clean code;
- Expandable by plug-ins;
- More than 10-years VC-team's background in the eCommerce.
>
> **Cons**: - Yet small eco system.
>
> I am a developer so I will use my line of reason. Thus Virto Commerce seems the best solution for those who want to use the high-modern eCommerce technologies regardless of how much resources do they have.
As the mission of Virto Commerce is to give all business easy access to the best eCommerce solutions, it has some restrictions. Yes, you can launch very functional out-of-box site just in 42 minutes including obtaining Azure account, yes, it will be for free, yes, you can adjust it to fit your growing requirements using control panel as well as changing the source codes. But.
But you (or your IT team) have to be qualified in such technologies as .Net and C\# ‘cause you are that guys who will develop your Virto Commerce instance. Sure, Virto Commerce has documentation, samples, forums, tech-support, enterprise edition and so on. Nevertheless, you and only you are responsible for that you will get finally.
So if you have serious intention to build big solution starting with minimal costs, Virto Commerce is the best choice for you.
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### "Allowed us to create website for searching, viewing, and purchasing property in 3 months" — 5.0/5
> **Verified Reviewer** | *6 July 2022* | Real Estate | Recommendation rating: 9.0/10
>
> **Pros**: Our requirement was not only creating a real estate portal fast, that could be constantly updated by our content managers. We also looked for extensive business, technical, and marketing features:
- improved performance
- 24/7 availability, scalability
- multi- user, multi-lingual, multi-currency
- catalog view
- multi-feature filters and selections
- map display and search
- promotions
- favorites
- social sharing
- notifications and property page details must be visible with fast load times on any device.
- SEO-optimized website structure like 200.000 SEO landing pages
- a mortgage calculator
- a buyer’s guide
- location rating
>
> **Cons**: We had a lot of customization and used integration with another CMS for better front-end performance.
>
> We have been using VC to develop multi language and multivendor website for our Real Estate Agencies across Spain. Also we need a service for property listings management for our agents, 3rd parties' and content managers. Truly satisfied with VC as our primary platform. And the most important, we can roll out a lot of new listings and landing pages for empowering our SEO metrics.
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### "Most reliable ecommerce platform that is evolving every day" — 3.0/5
> **Abhishek** | *30 November 2021* | Information Technology & Services | Recommendation rating: 7.0/10
>
> **Pros**: The best thing about this software is every thing that we do from the platform can also be done through API's so this is the best and the most useful aspect of this software.
>
> **Cons**: One thing i don't like about the software is the Reporting feature is missing. If basic reporting is included as the part of the platform than this becomes a one stop solution for all the ecommerce needs.
-----
### "Virto Review" — 4.0/5
> **Brian** | *9 December 2021* | Information Technology & Services | Recommendation rating: 8.0/10
>
> **Pros**: Open Source. Customizable. Built for Azure
>
> **Cons**: Seems there are some bugs that I continue to find while using
>
> Great experience. Customer Service is great\!
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### "Excellent e-commerce platform on MS STack\!" — 4.0/5
> **Shreerang** | *9 December 2021* | Information Technology & Services | Recommendation rating: 9.0/10
>
> **Pros**: - API First by Design, Scalable
- Customisable hence extensible
- Great Documentation
- Competitive pricing with respect to features OOB.
- Modern Tech
>
> **Cons**: - Support and ticket management could be more responsive
- New releases at times breaks the existing functionalities.
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