About Brevo

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via Brevo's SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more. Brevo also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. SendinBlue can be integrated with organizations’ websites and management tools. Brevo plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.
Brevo Software - Say Hello to Brevo
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Brevo pricing

Brevo has a free version and does not offer a free trial. Brevo paid version starts at US$9.00/month.

Starting Price:
US$9.00/month
Free Version:
Yes
Free trial:
No

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Brevo Reviews

Overall rating

4.6
Write a Review!

Feature rating

Value for Money
4.5
Functionality
4.4
Ease of Use
4.5
Customer Support
4.5
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All Brevo Reviews

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2,585 reviews
Daniela
Daniela
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 16/12/2024

Amazing what it offers even in the free version.

I evaluated several email marketing tools. I am starting with email marketing and I wanted to experiment before investing fully with one tool.
Brevo was the best solution. It offers many more options than the other ones, including in the free version that is the one I am using now. It is very easy to use and very intuitive. It allows me to build newsletters very quickly.

Pros

All the features that it offers, including in the free version.

Cons

Templates are limited, and not that great in the free version. But you can create your own.

Alternatives Considered

Salesforce Sales Cloud and Mailchimp

Reasons for Switching to Brevo

Brevo offers more features including in the free version, and much more versatility.
François
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 30/12/2024

All-in-one for your mailings

We use Brevo on a daily basis to manage our customer databases for our different websites, most of which run on Prestashop.
We send almost all our emails and newsletters via this system. Thanks to the different segments we can create, we can target our prospects even more effectively

Pros

- I like its simplicity of use, with its intuitive and efficient drag and drop mail editor.
- The ability to create different segments with our contacts is easy, and the filters are intuitive.
- The “enterprise” subscription system is very efficient and allows us to meet our needs without limits.

Cons

Some bugs occasionally, often fixed during the day, but which may have already affected our working day
The automation feature is effective, but sometimes less intuitive than with some competitors

Alternatives Considered

Customer.io

Reasons for Switching to Brevo

Brevo's price was lower for similar functionality
Mahammad
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1.0
Reviewed on 25/11/2024

Account suspended many times

They suspended our account for no reason, such as there is no any hard bounce or something. And a few times. As a result, we could not send any of the campaigns we had prepared for Black Friday and planned to send to our customers. We contacted support once, they activated the account, and then they suspended our account again without giving any reason. What I don't understand is, what's the point of paying money when not being able to send campaign emails?

Pros

We preferred to use it to create scheduled campaigns and for other reasons, but these features are worthless after you fail to send the campaign.

Cons

They suspended our account for no reason, such as there is no any hard bounce or something. And a few times. As a result, we could not send any of the campaigns we had prepared for Black Friday and planned to send to our customers. We contacted support once, they activated the account, and then they suspended our account again without giving any reason. What I don't understand is, what's the point of paying money when not being able to send campaign emails?

Talatcan
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
3
Customer Support
4

2.0
Reviewed on 29/10/2024

Long way to go for the products

It has been very challenging to do simple tasks.

Pros

The price is okay. The support team always picks up the phone without long waiting times. (they should be trained technical part of the system more because always end up creating a ticket.)

Cons

Trying to offer 360 marketing tools but only trying... Products are being launched without being fully ready and the support team is not even aware of features of new products as well. The CRM is missing very crucial elements such as automatically connecting the contact in the CRM, it needs to be manually assigned. Not having a proper plugin for WordPress. Users cannot submit their form to trigger the automation system. Sometimes works, sometimes doesn't. So many other things that I can't put all here.

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

They are more expensive to operate everything. However, I can understand why there is a price difference now.

Reasons for Switching to Brevo

Access to dedicated IPs without no extra fee, user-friendliness.
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 23/12/2024

Email Marketing software with best ROI for any business

i am using brevow since last 6 months for doing email marketing to our contact database and also we have done the workflow automation in the brevo to trigger the campaigns based on certain conditions automatically. right now using free account of 300 mails per day and brevo has helped us in reaching out the bulk audiences within minutes via broadcast campaigns, from these till now we alos got 1 deal and ROI is 100%. all marketers should consider this email marketing software for their business

Pros

Brevo dashboard are giving us detailed information about email metrics and customizable templates option is also very good, where you can select the existing template and do the changes or else create new templates as per your brand guidelines and also they provide 300 mails free per day for all the users these are the best things in brevo

Cons

Brevo is charging fro removing the watermark from the mails and broadcast, they need to give this free for atleasta week for new users

Riëtte
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 21/11/2024

Value for money and easy to use

Hassle-free and effective. Meets our needs and beyond.

Pros

It is easy to use, and cost-effective. A large volume of functionalities are opened with both the free and paid version - this allowed us to sufficiently explore the app, before investing.

Cons

There is nothing I don't like. It would be great if we could do all of our layout work in Canva for design purposes and link it to the mailer templates.

Jett
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
5

5.0
Reviewed on 17/12/2024

Brevo Has Simplified My Business Communcation!

Very positive for the most part. I had a brief issue with my account being suspended after sending my first campaign. However, once I clarified how my contacts were gathered and explained the nature of my business, everything was understood and I haven't had an issue with suspension since.

Pros

This platform allows me to send my business correspondace freely without any interferance. It allows me to quickly schedule campaigns and target groups.

Cons

I think the email designer could be a little more user friendly. I find that it glitches and freezes frequently. I also feel like that designer is rigid and doesn't allow for completely free design abilities.

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

I was using the free version of MailerLite for a long time but as my contact list grew, I outgrew the free plan. Unfortunately, I was unable to afford the upgraded plan as their pricing is astronomically high. So, I tried Mailjet instead, however they took my money and then shut down my ability to send. I clarified how contacts were gathered (including showing them my 2-step verification system to guarantee active and legitimate contacts) but they refused to reinstate me. They claimed they didn't believe select contacts were legit and insisted I delete over 300 emails because they "didn't like them". When I refused to delete legit contacts (and was able to prove that all 300 people signed up for my emails), they continued to say I was the only way my account would be reinstated. So, I filed a dispute with my bank over the charge and came to Brevo instead. After that fiasco, I heaved a sigh of relief with Brevo’s service.

Switched From

MailerLite and Mailjet

Reasons for Switching to Brevo

Mailchimp is too expensive for a small business.
Verified Reviewer
  • Industry: Public Relations & Communications
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 28/11/2024

One of the Best Email Marketing Solutions

It is a fantastic email marking platform with lots of features

Pros

ease of use and the automation features are fantastic

Cons

The Free plan lacks some automation features that others include

Benjamin
Benjamin
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 19/12/2024

trust in Brevo

very good customer service, they solved my issues in very short delay

Pros

effective system, good customer support, i reccommend

Cons

there ius nothing not to like about brevo

Rebecca
Rebecca
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 23/11/2024

I like this system

I like it. I am just testing it out but like that you can see how many unsubscribe too.

Pros

I like the features i like the amount of leads you can have compared with other systems

Cons

Just fiddly to get used to. Im new to this so need more practice however, im sure it will be an asset.

Rasmus
  • Industry: Building Materials
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 26/09/2024

Simple, fast and intuitive

I really appreciate the simplicity and ease of creating and sending campaigns. The intuitive design makes it incredibly straightforward to get a campaign up and running without any hassle. This smooth process allows me to focus more on crafting the right message rather than spending time on technical setup, which is a huge advantage.

Pros

I appreciate the simplicity of creating campaigns. The straightforward process allows me to quickly convey the message I need to get across. This efficiency helps save time and ensures that my campaigns are launched without unnecessary complications. Additionally, the reports provided are clear and easy to understand, which makes it simple to analyze performance and adjust strategies accordingly. Overall, the user-friendly approach and transparent reporting empower me to focus more on the core content of my campaigns rather than getting bogged down by technicalities.

Cons

It's not a unique problem for Brevo, but one thing I dislike is that the statistics for sent campaigns are not entirely accurate. This issue is common among all providers. While the platform itself is user-friendly, the inconsistency in data makes it difficult to fully trust the campaign performance metrics. It’s an industry-wide challenge, but it’s still something that affects the overall reliability of email marketing tools.

Gabe
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/09/2024

My digital wingman for smart newsletters and automation.

Above all, this tool has made the creation and management of our newsletter campaigns much easier. No time wasted and it is more accurate.

Pros

Brevo simply delivers. Whether it's about launching a newsletter campaign or managing complex automations. The user interface is so intuitive that even the newest of users can find their way around immediately. When it comes to automation, Brevo really won me over.

Cons

As much as I appreciate Brevo, there are a few things that need improvement. The learning curve for some of the more advanced features should not be underestimated. It would be great if you were given a little more guidance with more complex tasks.

Nathalie
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 24/08/2024

Great experience… simplifying my system

Great experience. I discovered it last year and hesitated to change from the plateform I used. But I finally decided to change to simplicity my process.

Pros

Having everything at the same place, so easy to use compared to other tools and very intuitive.

Cons

The absence of social media planner inside the tool. It would be great to plan my organic posts on the plateform too. So that I won’t have to leave the tool and could use this unique tool for my business

Cary
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5.0
Reviewed on 5/11/2024

BREVO - an affordable and great CRM

Positive and very fun especially once you get to learn how to use the CRM

Pros

Very easy to learn and amazing customer service

Cons

not totally functional with me bringing emails from my last CRM and not totally helping me figure out how to market to older collected leads

Alternatives Considered

HubSpot CRM

Reasons for Choosing Brevo

It was a very hard system to use and we like the brevo interface

Switched From

Agile CRM

Reasons for Switching to Brevo

I found it super intuative and very user friendly
Ricki
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
2
Features
3
Ease of Use
5
Customer Support
3

3.0
Reviewed on 25/10/2024

Brevo gets the job done, but can get expensive when you grow your list

Brevo offers a wide range of marketing tools, including email and SMS marketing, live chat, CRM, and automation. While in my experience it has good deliverability, I find its customization options are limited when compared to other platforms I've used that are popular. Probably the biggest drawback is that its pricing is steep for larger lists. Also, occasional technical issues can also be frustrating. However, for many businesses, Brevo provides a solid, all-in-one marketing solution. So if that is what you have experience with, then just stick with it.

Pros

Generally has good email deliverability rates. Wide range of features: email marketing, SMS marketing, live chat, CRM, and marketing automation.

Cons

Customization options are limited if you've ever used other popular services then you might be disappointed. There were occasional technical issues that are annoying to have to deal with and try to get customer service help on. And most of all it can get expensive when you scale your list.

Jonas
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 6/07/2024

Easy to get started for a small team

I'm happy with Brevo. I've been using the platform for almost two years now, and it fits our needs perfectly. I’m not thinking about switching anytime soon.

Pros

What I like most is how easy it is to use. It's very simple for our team to manage our email campaigns without any prior knowledge about how to use the platform. We don’t have to waste time figuring out complicated features, so we can just focus on getting our outbound emails done.

Cons

There are a few bugs that annoy me. For example, I often get error messages saying that logs can't be fetched at the moment. We also had a bug with a user role that prevented me from creating templates.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Brevo

It was simpler to use and had similar pricing
Isabel
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 16/10/2024

It has 4 years I use Brevo and a love it.

Great. I can manage most part of my marketing and sales strategy through it.

Pros

Brevo is easy to use, all in one platform and very dynamic.

Cons

Maybe the business model regarding the sms/whatsapp. It is very expensive.

Dawn
Dawn
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
3
Customer Support
1

1.0
Reviewed on 7/12/2023

Beware! They will terminate you withour notice, if your customers dimply don't open your...

bad, unfair, false accusations, poor customer service

Pros

The low price, great discoverability, other than that I urge people to stay far away. There are more ethical platforms out there.

Cons

We uploaded a modest list of valid customers and 100% opt ins and sent an annual holiday email. Deliverability was great (better than our current mailer Pabbly, thats why we are migrating) and our open rate was great for us, there were no spam complaints, but after three emails for around 500 customers each, they not only suspended my terminated my new account, without any ability to appeal! I am an 18 year old A+ BBB rated company, been using Pabbly (Mailget) with 0 spam flags for about 6 years- and I am presuming that the open rate wasn't high enough for them, but it's the holidays and I presume people are getting inundated during cyber week. *This does not make me a spammer* nor did I break their TOS in any way. I pleaded 5 times to allow me to prove that each customer was legit, even giving them credentials to my "mailmunch" opt in to confirm my list and some young student from India replied and confirmed my termination without reason or discussion, other than "we don't disclose why..." I have never in 18 years been treated like a criminal and spammer, this was insulting and unfair, and there in no sane person there to speak to, once they drop the guillotine, STAY AWAY. Where else have people gone, my list is about 13k, and we send mailings quarterly, any alternatives that treat ethical customers better?

Response from Sendinblue

Hi Dawn,

Thank you for your review. I completely understand your frustration.

Upon checking with our customer experience team, it seems that your contacts are non opt-in. However, as suggested in ticket #3903436, please help us with some additional information on the contact collection practices so that we can review your request further.

Thank You

Replied 12/12/2023
Armin
Armin
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 10/09/2024

One of the BEST Email Marketing Tools EVER!

I've loved every minute I've spent on Brevo. My business has grown because of Brevo. Everything is easy to use, fast, and reliable.

Pros

Brevo (previously Sendinblue) is a fantastic automation builder. I loved how detailed you can go in your automations and create the most personalized feel for your audience.

Cons

So far, well, NOTHING! I've found nothing that I didn't like in Brevo!

Ojo
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 16/09/2024

My First Email Campaign

I ran my first “bulk” email campaign with Brevo and had a 10% open rate, no clicks but just the fact that I get real time info on how well my campaign was going and it was positiveish, It put a BIG SMILE on my face.

Pros

The UI is very intuitive. Usually, before I use any Saas platform, I watch a short YouTube video on how to do use the basic features just to get an idea of the tool. I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a mailing service that allows at least 300 emails per day) - this feature, is the number one reason I’m sticking with Brevo as I cannot afford a paid service YET. The UI is great, so far I’ve only used the email campaign feature and the list importing, segmenting and exporting features but so far it’s an awesome app to use… I just know I’ll be sticking with it for a long while

Cons

When I tried exporting a contact list I had fine tuned, it didn’t inform me it would be send the link to the exported CSV to my email… I thought maybe there was an error and I kept exporting and exporting until I randomly checked my email and saw my inbox “spammed” with Brevo messages - This was partly my fault for not receiving notifications on the email too(I had to put on notifications for my mail on my iPhone immediately after… apart from this slight error I had with Brevo, no other problems

Hayley
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 4/09/2024

Fantastic System

It's a really great system and very easy to use. The campaigns are easy to create and lots of styles and formats. The reporting is also very useful.

Pros

I love the recent edition of saving section templates. This has been a huge help with creating. It's easy to use and lots of options.

Cons

The web editor can get a bit glitchy with formats, but that's just how they are. It can be a little annoying when adding contacts and having to repeat details when adding multiple people for a new client organisation. A bulk tool for removing blocks on emails (especially hard bounces) would be handy.

Ashwini
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 14/08/2024

Campaigns are a Breeze. Brevo, the prodigal tool for all your marketing campaign needs.

On the whole, it is one of the best emailing clients i've used so far. I've been using it since the days it was called SendinBlu, and it has never failed in terms of my use-cases.

Pros

I have used Brevo largely for sending email campaigns. I really like that i can instantly see the report on deliveries and bounces. i am able to track the open and click rates too. its easy to use, convenient and overall very user friendly.

Designing emailers with or without using presets is a breeze. I have created and saved my own block for quick and easy access.

Cons

In some sections like contact lists, the UI gets a little confusing. It may not be directly useful to me, or beyond my ability to use them and that could be the reason for it. Having many many features and putting them together to build a platform like this must also be difficult. So, i'm not criticising, just sharing my experience.

Dave
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 10/07/2024

A solid email sender you can integrate with your software

Very good, it makes our lives easier and very robust/reliable

Pros

I like the ease of integrating with our software
Also the ability to track what happens to emails after they have been sent
Ease of adding multiple systems and sending domains
Overall the management console is very good

Cons

Sometimes the help documentation can be difficult to find stuff - so I resort to the Live Chat

Filipe
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 21/08/2024

Very powerful marketing automations tool with incomparable campaign features.

Elevate your business growth with Brevo,the all-in-one tool for managing your customer relationships.

Pros

With Brevo you can easily manage and accelerate your revenue growth across the entire sales cycle. Brevo contains phenomenal features which makes things run smoothly and efficient. It offers multiple channel campaigns and marketing automations. They offer a superb customer service and their feedbacks is always on time and helpful.

Cons

In the first times of using it, I had some problems sending out targeted emails but everything else is amazing.

Lily
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 18/11/2024

A Must Have for Email Campaign Beginners

I really liked the ability to create personalized campaigns with images and everything needed to make the message clear and engaging for potential clients.

Pros

I used Brevo for sending bulk emails when I first started my position as a sales account manager, and it was incredibly helpful. The platform allows you to easily import existing client lists, and you get detailed reports on who opened your emails and who unsubscribed. This feature makes it much easier to track the performance of your campaigns and manage your results effectively

Cons

Honestly, I can’t recall anything I disliked. It was my first time using a tool like this, so everything felt quite new and innovative to me

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