--- description: Review of Unica Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Unica | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [Unica](/software/188305/unica) # Unica Canonical: https://www.softwareadvice.co.nz/software/188305/unica > HCL Unica is a powerful enterprise marketing platform designed to manage your end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more. Unica provides unmatched scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with your existing MarTech stack. Its comprehensive suite includes industry-leading solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, enabling you to deliver hyper-personalized, data-driven marketing campaigns at scale. > > Verdict: Rated **4.4/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 5 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: HCL Software - **Founded**: 1991 ## Commercial Context - **Pricing model**: Per Feature - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: Brazilian Portuguese, Chinese, English, French, German, Italian, Japanese, Korean, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Falkland Islands, France, French Guiana, Germany, Guyana, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Paraguay and 10 more ## Features - Campaign Management - Generative AI - Marketing Automation - Segmentation ## Integrations (7 total) - Facebook Business Suite - Google Analytics 360 - HCL Commerce - HCL Digital Experience - LinkedIn for Business - Microsoft Dynamics 365 Business Central tegossuite - Shopify ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) ## Related Categories - [CRM Software](https://www.softwareadvice.co.nz/directory/4153/crm/software) - [Marketing Software](https://www.softwareadvice.co.nz/directory/4630/marketing/software) ## Alternatives 1. [Zoho CRM](https://www.softwareadvice.co.nz/software/392464/zoho-crm) — 4.3/5 (6973 reviews) 2. [Dynamics 365](https://www.softwareadvice.co.nz/software/106335/microsoft-dynamics-crm) — 4.4/5 (5822 reviews) 3. [Meritto](https://www.softwareadvice.co.nz/software/340562/comprehensive-admission-suite) — 4.6/5 (616 reviews) 4. [Brevo](https://www.softwareadvice.co.nz/software/18887/brevo) — 4.6/5 (3445 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "On-track Marketing solution through HCL Unica \!" — 4.0/5 > **Verified Reviewer** | *13 March 2023* | Telecommunications | Recommendation rating: 7.0/10 > > **Pros**: Unica helps us to set the marketing goals and achieve the same on the said deadlines . The Marketing goal statistics will help to run efficient campaigns as well . It also efficiently integrates with other products to target customers. > > **Cons**: The initial configuration of the product and learning is not a straight forward process . May be a easy to use approach of the product will help \! > > End to end cloud platform marketing solution using Unica ----- ### "Unica: Automating Complex Marketing Programs with Ease" — 5.0/5 > **vijay** | *21 February 2023* | Textiles | Recommendation rating: 6.0/10 > > **Pros**: What I liked most about Unica is that it helps demystify complex marketing programs and make them more accessible for any business. It allows for integration with different platforms, so you can use it in a variety of ways, and its user interface/user experience is top-notch. It's also highly scalable and secure, so you don't have to worry about your data being compromised. All in all, Unica is a powerful tool that simplifies marketing programs and makes them easier to understand. > > **Cons**: While Unica features a business-friendly UI/UX, some users report difficulty navigating the platform due to its multifaceted capabilities. Unica can be difficult to troubleshoot for users who are unfamiliar with marketing automation platforms, and the learning curve may be steep. That said, the helpful customer service team is eager to provide assistance when needed. > > I have been extremely pleased with my experience using Unica. It streamlines and automates complex marketing processes, helping my team to be much more effective and productive. The UI/UX is very intuitive and easy to use, making it an ideal solution for both novice and experienced users alike. The scalability and security are top notch, so I know that our data is always safe and secure. Altogether, Unica is a powerful marketing automation solution that I would highly recommend to anyone looking for a comprehensive solution for their business. ----- ### "Extremely complex product with tons of capability, ideal only for enterprise" — 3.0/5 > **Joe** | *19 January 2017* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: I never found a limitation to what the tool could do. > > **Cons**: Very complex. This is not the tool for everyday marketers to jump into and execute campaigns quickly. This is a massive tool that requires a dedicated technical team. > > I worked with the campaign portion and eMessage portion of Unica for 2 years. The tool is extremely capable, but in order to do so is also very complex. This product would only be for enterprise class organizations with a dedicated IT team. ----- ### "UNICA use" — 5.0/5 > **Adrian** | *3 December 2020* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: I used unica when I was in IBM, it's a bit technical to use but once you used to it and when you created your flowchart templates it's really easy to launch and test campaigns > > **Cons**: lacking in reporting system and integrations, We used different softwares for reporting > > overall get's the job done and works perfectly except sometimes it's slow since our database is big ----- ### "Recommended for those who need critical automations, good in reporting and analysis." — 5.0/5 > **Sainath** | *18 August 2021* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: I like the automation setups like campaign automations, list automations etc > > **Cons**: I dont like the buffer time, its too lag after we click on any thing on the UI ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/188305/unica) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data