About HubSpot CRM

With its cloud-based, customer relationship management (CRM) platform, HubSpot CRM helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including accounting, marketing, sales, construction, retail, real estate and more. It offers features including outbound and inbound marketing, sales automation, sales pipeline management, customer relations management, email tracking, lead management, contact management and more. HubSpot CRM offers a visual dashboard with a real-time view of the entire sales funnel. Using the CRM system, businesses can track customer interactions automatically through email, social media, live chat or phone calls and every interaction is stored in a timeline organized by lead. The HubSpot CRM marketing tool offers lead generation and email marketing automation features to help businesses create and manage email templates and track how well those emails are performing. The HubSpot CRM sales tools help sales reps to manage contacts, track deals, manage their sales pipeline and more. The platform integrates with other HubSpot tools such as HubSpot Marketing Hub and HubSpot Sales Hub, as well as third party platforms including Zoho CRM, Salesforce, SugarCRM and more. HubSpot CRM's free plan is free forever and includes access to all HubSpot sales, marketing, customer service and contact management tools for unlimited users.
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - HubSpot CRM track interactions
HubSpot CRM Software - HubSpot CRM email
HubSpot CRM Software - HubSpot CRM lead timeline
HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline - thumbnail
HubSpot CRM Software - HubSpot CRM track interactions - thumbnail
HubSpot CRM Software - HubSpot CRM email - thumbnail
HubSpot CRM Software - HubSpot CRM lead timeline - thumbnail

HubSpot CRM pricing

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$50.00/month.

Starting Price:
US$50.00/month
Pricing Details:
HubSpot CRM is available for free of cost. Users can add 1,000,000 contacts and unlimited users. Free access to the CRM has no time limit. Starter: $50/month or $600/year Professional: $1780/month or $19200/year Enterprise: $4000/month or $48000/year
Free Version:
Yes
Free trial:
Yes

Alternatives to HubSpot CRM

Salesforce Sales Cloud

The Salesforce Sales Cloud is an on-demand CRM platform offering applications for small, midsize, and enterprise... Learn more
Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and... Learn more

Pipedrive

Pipedrive is a web-based Sales CRM and pipeline management solution that enables businesses to plan their sales... Learn more
Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales... Learn more
SugarCRM is a cloud-based application for handling sales automation, marketing automation, account management and... Learn more

Dynamics 365

Microsoft Dynamics 365 is a cloud-based CRM ecosystem for small, medium and enterprise organizations, with a focus on... Learn more

HubSpot CRM Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
4.5
5 reviews of 2,931 View all reviews
Anthony J.
  • Industry: Management Consulting
  • Company size: 2-10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 2/12/2021

A G-Suite Friendly CRM

It has been great so far I will be getting the upgraded version when I expand my sales team.

Pros

Ease of use. Once I receive a lead by email, its a simple matter of replying using the Hubspot extension and then I can modify it as a contact.

Cons

The call feature uses the computer, I wish it would just transfer to your cell phone.

Jill L.
  • Industry: Packaging & Containers
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 19/01/2022

Good value

HubSpot has worked well for us as far as contact management. With our sales and marketing team emails tied to the software, we are able to capture communication to all of our customer contacts. The only issue is that if other individuals are copied on a communication, they are automatically entered in our CRM. We could certainly turn that feature off, but then there is the issue of if sales/marketing would remember to log the important things or if they would get in the habit of not logging anything at all.

Pros

The biggest priorities for us when we implemented HubSpot in our company were to be able to realize revenue to marketing activities as well as have a better forecasting method for our sales team.

Cons

The biggest con for us is that we clearly stated we needed to be able to tie revenue back to marketing activities. This function is possible with the platform sold to us; however it is very manual. In order for us to have the automated version that we requested, we would need to pay a significant amount more than we currently are. This was a mistake made on the part of the salesperson and we were offered a discount to enable the feature; however it is still very costly so we are performing this task manually at the moment.

Alternatives Considered

SugarCRM, Pardot, Dynamics 365 and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Price was a large factor. Salesforce and SugarCRM were both excellent contenders and we would have been happy to choose either of them. The biggest factor in our decision was price. The other factor was Salesforce and Sugar have software that is so powerful, we felt the built-in features we would pay for may not be utilized enough to receive an ROI.
Harry S.
  • Industry: Civil Engineering
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
2

1
Reviewed on 14/10/2021

Surely it can do that?

Pros

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Cons

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right?

This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would logically expect the software to support or enable isn't available. Credit to them, their support function does try to help but they are severally handcuffed by the limitations imposed by backend engineers and software architects. The tech supports can only try to provide convoluted/half baked work around solutions but often these result in additional implications and barriers downstream.

The nail in the coffin for our business was when we tried to setup automated email sequences (a 101), but learnt that you cannot enrol contacts into these processes when sending emails 'from' the shared/team/company email (e.g. [email protected] or [email protected]) - rather, Hubspot requires users to send from their individual email (e.g. [email protected])

Have you ever corresponded with any business via a personalised email address? Whether I'm communicating with the local mechanic or Apple, I never email [SENSITIVE CONTENT] You engage with a shared mailbox e.g. sales or support or [email protected]

It's no brainers like this that force you to question Hubspot's services.

Jesse L.
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 21/12/2021

Excellent CRM for SMEs and growing companies

Pros

Hubspot CRM is very simple to learn and get using quickly. For most companies with 1-10 sales people it will have all the tools you need to connect your sales and marketing teams and manage leads, deals and pipelines.

Cons

Lacks some of the force actions of bigger CRMs, and the cost for sales enterprise is getting high.

Alternatives Considered

Zoho CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Integration with marketing automation tool

Switched From

Dynamics 365

Reasons for Switching to HubSpot CRM

Simpler UI, ease of use, integration with Hubspot MA
Aaron A.
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 2/12/2021

Hubspot CRM after 4 years

We are able to keep all contacts in one central location and glean insight into how the sales team is performing by tracking deal progression.

Pros

Hubspot works really well for us as a notification and sales funnel program. You can automate work flows and have calls dialed immediately one after another so you aren't inputting phone numbers or having to find the next prospect to contact.

Cons

Can be overwhelming for those who are not experienced with a CRM. Because of the many functionalities, sometimes it can be difficult to get exactly where you need to be between contacts/companies. Obviously is not an issue after spending some time with the program.

Alternatives Considered

Outfield and Salesforce Service Cloud

Reasons for Switching to HubSpot CRM

Hubspot was more cost effective and met our specific needs better than the alternatives we considered.

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