About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM software designed to support businesses of all sizes in their growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others. HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.  HubSpot CRM offers a contact and lead management system. Users can manage their contacts and leads, gaining valuable insights into their business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage their marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients. HubSpot CRM is accessible for free, with scalable options available to meet the evolving needs of businesses.
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - HubSpot CRM track interactions
HubSpot CRM Software - HubSpot CRM email
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HubSpot CRM Software - HubSpot CRM sales pipeline - thumbnail
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HubSpot CRM pricing

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$15.00/month.

Starting Price:
US$15.00/month
Free Version:
Yes
Free trial:
Yes

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HubSpot CRM Reviews

Overall rating

4.5
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Feature rating

Value for Money
4.3
Functionality
4.3
Ease of Use
4.4
Customer Support
4.4
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All HubSpot CRM Reviews

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4,263 reviews
G-Anne
G-Anne
  • Industry: Logistics & Supply Chain
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4.0
Reviewed on 25/10/2024

User-Friendly CRM

Overall, my experience with HubSpot CRM has been positive. It offers a user-friendly interface, especially with its advanced dashboard, but there are a few limitations in sequence reporting and re-enrollment that could be improved for more efficiency.

Pros

What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.

Cons

HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.

Chris
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 12/11/2024

The best CRM is the one you actually use.

It's easy to set up and use. The best CRM is the one you actually use, and HubSpot works well for me.

Pros

Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.

Cons

I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.

Alternatives Considered

Capsule and ActiveCampaign

Reasons for Choosing HubSpot CRM

HubSpot has a more modern and updated interface that I felt was easier to use.

Switched From

ActiveCampaign

Reasons for Switching to HubSpot CRM

Most features in a single platform. I use HubSpot for email marketing, calendar bookings, CRM, sales pipeline and more–rather than using 3 or 4 different platforms I can consolidate into a single software.
Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
2
Ease of Use
4
Customer Support
2

3.0
Reviewed on 22/10/2024

HubSpot - Good Sales and Comms Tool but Limited for Small Businesses

Pros

Its centralised communication and sales journey tools

Cons

It's constantly changing without notification and seemingly aimed at large businesses, leaving small businesses with a disjointed experience and support.

Verified Reviewer
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 23/10/2024

Provider of last mile solutions

I have been using HubSpot for about two years, and it has met most of our company's needs. The environment is logically structured and flexible, and the high-quality guides are helpful. I have consistently followed product innovations and tried to implement them in my work. It is also very useful and convenient to learn through HubSpot Academia.

Pros

What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.

Cons

Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.

Alternatives Considered

monday CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Due to a lack of sequence management. We needed a better outbound management solution.

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.
Brian
  • Industry: Law Practice
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 4/11/2024

HubSpot CRM is our custom dream home - housing all of the essentials.

We are extremely satisfied with HubSpot. We are covered in so many ways with custom properties and features, automation, workflows, internal noting, task assignment and more!

Pros

Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!

Cons

Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSpot met all of our objectives and was price aligned!
Brian
  • Industry: Aviation & Aerospace
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 6/10/2024

Best CRM for Startups

Hubspot CRM, has probably been the best CRM solution I've used to date. Its easy to set up, and although there are some annoyances with teir pricing/addons, the system itself is great for companies big and small. Ive mainly used in a startup and it was one of the best investments we made.

Pros

The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.

Cons

The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system

Reasons for Switching to HubSpot CRM

The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.
eric
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4.0
Reviewed on 24/10/2024

Perfect for startups and small teams.

Overall, it is a great review, and we have been happy since switching from Salesforce. It has been a blessing to have something powerful in our pocket to allow us to grow as a smaller startup.

Pros

I like how everything within the platform can be viewed and is highly customizable. The ability to create unique fields that help your business find data to make better decisions is a great feature.

Cons

They are starting to expand to areas where they are not great and becoming just "good" in a lot of categories vs "great" in specific areas. Starting to see them expanding to much.

John
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
3

5.0
Reviewed on 21/11/2024

HubSpot CRM is changing our business

It's very positive - it really is a wrap-around tool for someone who is in a sales and service role in a small business

Pros

There are new features being added all the time, the training is generally good!

Cons

It doesn't always interact well with other pieces of software (i.e., its plug ins can be buggy sometimes.)

Alternatives Considered

Zoho CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSpot did 95% of what we needed and we found plenty of support from them and third-party support
Sam
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

4.0
Reviewed on 14/10/2024

Decent, but costs are creeping up

We use Hubspot primarily for lead intake and deal flow. It's relatively good at segmenting customers and running engagement/re-engagement campaigns. We rely heavily on the Sequences feature in particular

Pros

Hubspot is easy to get started with, and a very full featured platform. It does basically everything under the sun, though I don't think it is necessarily best in class for anything. It feels optimized for small businesses with relatively basic needs.

Cons

The pricing appears very reasonable at first, but over the years they've added so many gated features that it turns out to be much more expensive than it seems.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Hubspot ended up being significantly cheaper than Salesforce
Santiago
  • Industry: Electrical/Electronic Manufacturing
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
3

5.0
Reviewed on 23/10/2024

Great free CRM with usefull tools

I've used HS for more than 2 years. Proposal tracking, budgeting, emailing. Great overall experience

Pros

Great free tool for customer and proposal tracking.

Cons

The basic seat is expensive, there are great tools but it's not cheap

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Free option is useless. Basic Option is similar to HS but more expensive.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Free option has way more tools than Salesforce
Alberto
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 29/09/2024

The Effective CRM Platform

HubSpot CRM has improved the relationships from the company and clients, and no challenges experienced.

Pros

HubSpot CRM makes a suitable avenue that allows businesses connect with customers. There are efficient marketing structures well handled by the app.

Cons

HubSpot CRM is innovative, and there are no challenges.

Carolyn
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
4
Ease of Use
1
Customer Support
3

3.0
Reviewed on 13/01/2024

Complicated set up, Payment subscription tricked us into an annual contract.

I was looking for a tool to make my CRM easier, but Hubspot made it more complicated. It smarts that they tricked me into paying them $35 a month for a whole year.
If you are a large company with a dedicated developing team, this product may be a lot more than you need.

Pros

It looked nice. I was excited about other features I had access to but never got to set up. Such has an ai bot for our website.

Cons

#1) I thought I was ordering a monthly subscription, due to their wording of the service. However, Its an annual subscription that you pay for monthly. It is impossible to get out of the contract. We will be paying $35 a month until we pay off the subscription while not using the product.
#2) The trial features lead you to subscribe, so you really can't trial the features that you want to try.
#3) Setup is complicated and distracting. It's difficult to know if you have completed a step before the setup tool prompts you in another direction.
#4) Duplicate emails, notifications all over the place, Unclear wording to set up, so its easy to get confused.
#5)Customer Service is trained to lead you towards "Hubspot University" But after spending several hours with set up, I needed to get back to my work, and didn't have extra hours to go to the University.
#6) For more than one tool, I was urged to hire a developer to use Hubspot. Maybe thats normal for big companies, but not for mine.

Alternatives Considered

Google Workspace

Reasons for Switching to HubSpot CRM

I tried to explore outside of the box. Everything else I use is Google related. For now, I am sticking to Google Workspace.
Daniel
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5.0
Reviewed on 1/08/2024

Best CRM to manage your contacts

We use as the entry point for all new customers. We created a contact form on HubSpot and use this form in our tablet to record all new customers. From that we manage the relationship inside HubSpot with Outlook.

Pros

Its a great system to capture contact information and have all the records in one place.

Cons

The connection with Outlook is not great, it keeps logging out. If you do not check daily, you may miss information logged in that contact.

Alternatives Considered

Trello

Reasons for Switching to HubSpot CRM

Much easier to use and the Dashboard and features were more attractive.
Nolan
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4.0
Reviewed on 20/09/2024

Hubspot: Incredible Pipeline Management and Reporting

Overall it's a great CRM compared to many that I've used in the past. It's very intuitive and has many research and knowledge base articles for suggestions and their team has been great to work with. The integrations are simple to set up and we've created streamlined lead gen from our other systems.

Pros

Hubspot is much more streamlined and easier to navigate after some of the recent dashboard updates than it was in it's previous legacy view. Some of the best things about hubspot are it's tiled deal summary, it's customizable reports and dashboards, and the ability to easily assign tasks and tag other users in the interface and on contacts, tasks, deals, and leads.

Cons

The outbound prospecting sequences are not optimized for true sales professionals. You do not have a way to sort by opens, clicks, or emails on the sequences, and have no export feature to reenroll or tag these leads to dive down deeper. If I'm targeting 100+ contacts per sequence, I do not have the time to manually review who opened the email to call, or reenroll into a new campaign based on the success or failure of the last one. This would be an amazing feature once added to really make prospecting better integrated with Hubspot.

Natalie
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 8/08/2024

The Premier Marketing CRM & Automation Platform

My overall experience with Hubspot CRM has been great. Their help center and customer service are unmatched.

Pros

Hubspot CRM is the premier marketing CRM and automation platform out there. It makes it so easy to store and organize contacts, segment your database into lists for targeted email marketing, and so much more.

Cons

The only thing I can honestly say I dislike is that they changed the navigation! I've been a Hubspot user for almost 10 years, and the nav changed really threw me off and is still taking some getting used to months later.

Ivan
  • Industry: Graphic Design
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 8/07/2024

Excellent for Starting with a CRM

It has been positive. The platform is incredibly user-friendly, making it easy to get started even for those new to CRM systems. Its basic functionalities are perfect for small businesses. The ability to track email opens is particularly useful. It has greatly enhanced our efficiency in managing leads.

Pros

The CRM is very easy to use and is perfect for small businesses that require basic functionalities. You can see when someone opens your email, clicks on your link, and track other activities when integrated with your website. It also allows you to store a lot of information about your customers.

Cons

While the initial cost is free for small businesses, advanced features can become quite expensive. There is also a learning curve associated with mastering these advanced functionalities

Gavin
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
4
Customer Support
3

5.0
Reviewed on 6/06/2024

A great alternative to Salesforce

Overwhelmingly positive. It's much more straightforward than Salesforce and easier to customise to your needs.

Can be expensive though and on occasion difficult to find the exact function you need because of how much there is to the platform.

Pros

Easy of use in terms of the interface, high amount of customisation available. Easy reporting and filtering to ensure you get the right view for your needs.

Cons

Core fields that can't be removed. A lot of features can be paywalled if you arent on the top version and this isn't feasible for smaller businesses.

Sonia
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 17/09/2024

Hubspot CRM is a landmark for maintaining strong customer relationships.

We have excelled so well in customer engagement since Hubspot CRM. It has been a incredible journey working with Hubspot CRM which has helped us keep our customers relationship stronger at all times. With Hubspot CRM, managing our customers data, information and interactions has been so effortless and efficient.

Pros

Hubspot CRM has task automations so we no longer have to waste much of our time and energy attending to the repetitive and tedious tasks. It has outstanding communication tools which keep us connected with our customers easily. Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships.

Cons

It has been a smooth ride with Hubspot CRM and it has nothing to be disliked.

Lucien
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 6/05/2024

Hubspot is a industry leading CRM and a must for fast scaling businesses

Absolutely fantastic and highly recommend. Hubspot has scaled from 4 of us to over 200 and they are constantly innovating.

Pros

We initially chose Hubspot because of it's user friendly UX/UI. We have now used Hubspot for over 6 years and it has been incredible constantly ensuring they added features that keep up with our growth. The CRM itself is still very intuitive. The reporting and dashboards feature is fantastic. There are so many pro's but it's hard to beat Hubspot for it's intuitive design and use.

Cons

The challenge we've had with Hubspot it the placement of critical features in different pricing categories. We are constantly finding that critical features are in different pricing tiers.

Alternatives Considered

Salesforce Sales Cloud
John
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5.0
Reviewed on 21/06/2024

Hubspot Crm & Sales Pipeline

very positive, would highly recommend as a good start up CRM, ideal to move away from Excel or paperbase sales or customer service operations.

Pros

Easy Setup, alot of a options before requiring an upgrade to a paid account.
supportive account managers
easy integration for email or gravity form capture.

Cons

nothing really worked straight out of the box.

Dave
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 9/09/2024

The most comprehensive CRM system

HubSpot CRM is a fantastic tool for managing your sales process. Once set up its easy to use and highly custimisable. HubSpot also have a bank of knowledge based content so they essentially have an answer or resource for anything you are trying to achieve.

Pros

It is by far the easiest to use CRM system I have used to date. I like the customisation range you have to create your own pipelines in line with your business and sales processes.

Cons

To begin with it can be quite daunting to configure but support has you covered.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

5.0
Reviewed on 26/08/2024

Great solution, slightly too glorified but still my go to CRM

I've used pretty much any module of Hubspot's Marketing Hub, from workflows to reports, and what I like is that the few times I'm in doubt how to do something, it's easy to figure it out.

Pros

Easy to set up, tons of integrations, and great knowledge base. I have used Hubspot at multiple companies (both in-house and with clients as a consultant) and it's a solid solution.

Cons

Support has been a hit or miss, when it comes to tracking issues they are usually not helpful (support is pretty good otherwise). Also it's annoying that somewhat standard features are not included in the already expensive Pro plan and require Enterprise.

Andy
  • Industry: Primary/Secondary Education
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5.0
Reviewed on 15/06/2024

Prepare to scale up your sales funnel

Has changed the way we deal with customers entirely both from a sales and comms standpoint

Pros

The ability to manage customers higher up in their funnel experience where they are years from purchase

Cons

The marketing emails could be better to allow easier customisation and a quicker setup process.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Pricing was the deciding factor in the end.
Verified Reviewer
  • Industry: Internet
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 3/06/2024

Integrated CRM with landing pages and automations

Pros

The best features of Hubspot are the integration of landing pages, contact database and workflows. There´s no need to use additional software and it´s all included and ready to use.

Cons

The fact that the landing page templates are not easily customizable. I would have liked to see optimized landing pages.

Nathan
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
3

4.0
Reviewed on 15/08/2024

Everything you need, but only when you pay

Everything was good, until I got the discount, it should have continued to function the same, but instead we had issues which pretty much forced us to pay the regular rate, which just wasn't good customer service considering we had been a paying customer before.

Pros

Ease of use. The kanban style layout puts everything in an easy to access place.

Cons

The pick-up period for the discount. And the lack of info about clients present prior to every party connecting to the APIs. Sometimes we need to have that information accessible on clients who aren't utilizing the platform.

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