---
description: Review of Google Forms Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Forms | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/4223/forms-automation/software) > [Google Forms](/software/179230/google-forms)

# Google Forms

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> Google Forms is a survey management application that helps businesses create online surveys and questionnaires to collect and organize information. Its white-label capabilities enable organizations to design personalized surveys using custom logos, images or predefined themes.&#10;&#10;Google Forms assists professionals with creating custom Q\&amp;As, surveys, polls or pop quizzes using various question types including multiple-choice, dropdowns, linear scales or checkboxes. It lets administrators embed forms to existing websites or share them with specific clients or a target audience via email links, Google Currents, Facebook and Twitter. Additionally, the collaboration feature allows teams to simultaneously create or edit surveys.&#10;&#10;Google Forms enables managers to analyze entries in real-time and gain insight into survey data via charts, graphs and automated summaries. It is available for free as a part of Google’s suite of online tools. Support is extended via FAQs, forums, a help center and other online measures.
> 
> Verdict: Rated **4.7/5** by 11363 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 11363 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German
- **Available Countries**: Canada, Germany, United States

## Features

- API
- Access Controls/Permissions
- Anonymous Feedback
- Autofill
- Collaboration Tools
- Conditional Logic
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Templates
- Customizable Fields
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Dynamic Content
- Email Marketing
- Email Reminders
- Forms Creation & Design

## Integrations (107 total)

- ABC Trainerize
- AWeber
- Accredible
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Basecamp
- Bitly
- Box
- Brevo
- Calendly
- Chat for Jira Service Desk
- Chatwork
- ClickFunnels

... and 92 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Forms Automation Software](https://www.softwareadvice.co.nz/directory/4223/forms-automation/software)

## Related Categories

- [Forms Automation Software](https://www.softwareadvice.co.nz/directory/4223/forms-automation/software)
- [Survey Software](https://www.softwareadvice.co.nz/directory/4503/survey/software)
- [Data Collection Software](https://www.softwareadvice.co.nz/directory/4339/data-collection/software)

## Alternatives

1. [UmfrageOnline](https://www.softwareadvice.co.nz/software/449992/Enquetes-Maken) — 4.6/5 (1553 reviews)
2. [SurveyMonkey](https://www.softwareadvice.co.nz/software/157864/surveymonkey) — 4.6/5 (10426 reviews)
3. [Jotform](https://www.softwareadvice.co.nz/software/433821/jotform) — 4.7/5 (2794 reviews)
4. [Microsoft Forms](https://www.softwareadvice.co.nz/software/402350/microsoft-forms) — 4.6/5 (320 reviews)
5. [Connecteam](https://www.softwareadvice.co.nz/software/109560/connecteam) — 4.6/5 (5058 reviews)

## Reviews

### "A versatile and useful tool\!" — 4.0/5

> **Robert** | *20 March 2026* | Religious Institutions | Recommendation rating: 9.0/10
> 
> **Pros**: Google forms is mostly easy to use and to implement. It is easy to collect data and we've used it a number of times to conduct surveys of our church membership to assist in decision making processes, or to solicit feedback on certain issues.
> 
> **Cons**: Sometimes analyzing the data is difficult because of the way that it is presented on the screen. It takes some effort to actually read the data because it isn't all visible on the same screen all at once.
> 
> For relatively simple feedback and surveys, Google Forms is an excellent product to use. It allows for simple to intermediate levels of data collection and analysis.

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### "Simple, comprehensive and effective" — 5.0/5

> **Soren** | *13 February 2026* | 2128 | Recommendation rating: 10.0/10
> 
> **Pros**: Its free, easily costumizable, wide range of options, integrates well with google sheets conditional formatting
> 
> **Cons**: It lacks a comprehensive functionality on the mobile site, and sharing the form is not as systemized or integrated with other google applications
> 
> Google forms has been an essential platform in my toolbox for both work, school and personal needs. Highly recommend\!

-----

### "Google forms appreciation" — 5.0/5

> **Hilary** | *19 March 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms is simple, efficient, and easy to use for creating surveys, collecting responses, and sharing with others quickly
> 
> **Cons**: Design and branding options are minimal, and advanced logic features are limited compared to more robust survey tools.
> 
> Overall, Google Forms is a reliable, no-cost solution for basic data collection and feedback with quick setup and use.

-----

### "Simple, Easy to Use, Effective" — 4.0/5

> **Jamie** | *9 December 2025* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: Really easy to get started with creating a form, whilst the platform lacks any user guides, there are plenty of tutorials online if you search on Google etc.&#10;&#10;Branding and customization were big on our list, and Google Forms allows us to add logos and custom backgrounds.&#10;&#10;In terms of layout for the questions, it was simple to design question flow which worked and using the branching facility it is possible to build a dynamic form which only asks the relevant questions.&#10;&#10;Ability to view the results in a spreadsheet is the ultimate upside here, allowing advanced configuration and analysis - for instance you can use it for anonymously completing a poll, and cleanse the answers to avoid duplicate votes from one responder.
> 
> **Cons**: The types of questions you can pose, whilst generally broad, do not allow full customization - for instance if you wish to shuffle the answers, but also include an option for 'none of the above' or 'all of the above' you cannot freeze that item at the bottom within the shuffle.
> 
> A really intuitive and easy to use survey tool, with the power of a sophisticated spreadsheet for handling responses.  Whilst the customer support available by Google is fairly minimal, there is a strong community from which to seek answers.&#10;&#10;The fact it is included as part of any Google Apps package is standard without need for a separate license is a big win.

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### "Feedback with Ease" — 4.0/5

> **Teresa** | *16 February 2026* | Mental Health Care | Recommendation rating: 3.0/10
> 
> **Pros**: It is easy that use, collaborate,  of course the value when your company budget is tight. The survey designs can be customized.
> 
> **Cons**: While working on creating new surveys I often run into some limitations into designing customizations.
> 
> I have been using it for work for a while now, overall I as pleased with having access to this cool tool when I need feed quick and easy.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/179230/google-forms)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/forms-automation/google-forms-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/179230/google-forms> |
| en-GB | <https://www.softwareadvice.co.uk/software/179230/google-forms> |
| en-IE | <https://www.softwareadvice.ie/software/179230/google-forms> |
| en-NZ | <https://www.softwareadvice.co.nz/software/179230/google-forms> |

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