---
description: Review of Google Forms Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Forms | Reviews, Pricing & Demos - SoftwareAdvice NZ
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/4223/forms-automation/software) > [Google Forms](/software/179230/google-forms)

# Google Forms

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> Google Forms is a survey management application that helps businesses create online surveys and questionnaires to collect and organize information. Its white-label capabilities enable organizations to design personalized surveys using custom logos, images or predefined themes.&#10;&#10;Google Forms assists professionals with creating custom Q\&amp;As, surveys, polls or pop quizzes using various question types including multiple-choice, dropdowns, linear scales or checkboxes. It lets administrators embed forms to existing websites or share them with specific clients or a target audience via email links, Google Currents, Facebook and Twitter. Additionally, the collaboration feature allows teams to simultaneously create or edit surveys.&#10;&#10;Google Forms enables managers to analyze entries in real-time and gain insight into survey data via charts, graphs and automated summaries. It is available for free as a part of Google’s suite of online tools. Support is extended via FAQs, forums, a help center and other online measures.
> 
> Verdict: Rated **4.7/5** by 11477 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 11477 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German
- **Available Countries**: Canada, Germany, United States

## Features

- API
- Access Controls/Permissions
- Anonymous Feedback
- Autofill
- Collaboration Tools
- Conditional Logic
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Templates
- Customizable Fields
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Dynamic Content
- Email Marketing
- Email Reminders
- Forms Creation & Design

## Integrations (107 total)

- ABC Trainerize
- AWeber
- Accredible
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Basecamp
- Bitly
- Box
- Brevo
- Calendly
- Chat for Jira Service Desk
- Chatwork
- ClickFunnels

... and 92 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Forms Automation Software](https://www.softwareadvice.co.nz/directory/4223/forms-automation/software)

## Related Categories

- [Forms Automation Software](https://www.softwareadvice.co.nz/directory/4223/forms-automation/software)
- [Survey Software](https://www.softwareadvice.co.nz/directory/4503/survey/software)
- [Data Collection Software](https://www.softwareadvice.co.nz/directory/4339/data-collection/software)

## Alternatives

1. [UmfrageOnline](https://www.softwareadvice.co.nz/software/449992/Enquetes-Maken) — 4.6/5 (1726 reviews)
2. [SurveyMonkey](https://www.softwareadvice.co.nz/software/157864/surveymonkey) — 4.6/5 (10474 reviews)
3. [Jotform](https://www.softwareadvice.co.nz/software/433821/jotform) — 4.7/5 (2904 reviews)
4. [Microsoft Forms](https://www.softwareadvice.co.nz/software/402350/microsoft-forms) — 4.6/5 (326 reviews)
5. [Connecteam](https://www.softwareadvice.co.nz/software/109560/connecteam) — 4.6/5 (5296 reviews)

## Reviews

### "Reliable general purpose data gathering tool, Google Forms covers all the bases." — 5.0/5

> **Ricardo** | *28 June 2026* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: AI implementation. While other Google Workspace products still use AI poorly, this is not the case with Google Forms. Add a document with the outline of your form and Google Forms takes care of 95% of the formatting. This have saved me hours of work.
> 
> **Cons**: Not much, my only issue is that sharing the published form to be filled vs. sharing for collaboration is still a bit tricky for new users. Other than this, fantastic tool.
> 
> Google Forms is easy to use and flexible. Data collection is reliably sent to Google Sheets and Google Drive. The AI implementation is a welcome and useful addition that will save you time editing forms.

-----

### "Satisfied customer" — 5.0/5

> **Verified Reviewer** | *28 May 2026* | Human Resources | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms is easy to use, highly customizable, and makes collecting and organizing responses simple. Its seamless integration with other Google services helps streamline surveys, feedback collection, and data analysis.
> 
> **Cons**: The design customization options can feel somewhat limited, and advanced features for complex surveys or reporting may require third-party tools or additional setup.
> 
> My overall experience with Google Forms has been very positive. It is user-friendly, reliable, and efficient for creating surveys, collecting responses, and organizing data quickly for both personal and professional use.

-----

### "For quick forms" — 5.0/5

> **Sandra** | *14 June 2026* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms still easy to use for everyone and thanks to Gemini, I no longer need to build forms by myself. Just with a few messages, I get a form sharing link and the responses are added on my files.
> 
> **Cons**: Making some improvements but still not sufficient. For example, it is now enabled to limit form submissions but I still need some time conditional logic

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### "Google Forms - The Ultimate Get It Done Tool" — 5.0/5

> **Coral** | *28 April 2026* | Machinery | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms is the ultimate get it done tool because it strips away the complexity of data collection while offering seamless integration into the Google Workspace ecosystem. What I like most is the effortless synergy with Google Sheets, which allows for real time data analysis without the need for manual exports. Its intuitive drag-and-drop interface ensures a near zero learning curve, making it accessible for everyone from students to project managers. Perhaps most importantly, it offers a robust suite of features, like unlimited responses and collaborative editing, entirely for free, providing professional grade utility without the restrictive paywalls found in competing platforms
> 
> **Cons**: The primary drawback of Google Forms is its rigid design and limited customisation, which often results in a cookie cutter look that lacks professional branding. While it handles basic surveys well, it struggles with complex requirements, the lack of advanced logic branching, limited file upload sizes, and the inability to accept payments natively can be major roadblocks.
> 
> My overall experience with Google Forms has been highly positive, primarily because it delivers exactly what it promises, a fast, reliable, and completely free way to gather information. It is my go to for internal team polls and quick event registrations because the setup takes minutes and the integration with Google Sheets is flawless. While it lacks the wow factor of more design heavy platforms, its simplicity and lack of hidden paywalls make it an essential tool for straightforward data collection.

-----

### "Easy to Use but Limited for Event Management" — 5.0/5

> **Verified Reviewer** | *8 May 2026* | Higher Education | Recommendation rating: 9.0/10
> 
> **Pros**: What I liked most about Google Forms was how quick and simple it was to create questionnaires and collect responses. The layout was clean, the link was easy to share, and people could fill it out without any complications. It worked well for basic sign‑ups and surveys, and everything updated in real time, which made tracking responses straightforward.
> 
> **Cons**: What I liked least about Google Forms was that it was too basic for managing events. It didn’t offer reminders, ticketing, or proper registration tracking, so I had to monitor everything manually. It worked for simple questionnaires, but it wasn’t organized enough to handle student activities or track who actually planned to attend.
> 
> My overall experience with Microsoft Forms was generally positive. It was simple to create questionnaires, collect responses, and share links with students. The layout was clean, and people could log in easily with their email to submit their information. It worked well for basic sign‑ups and surveys, but it didn’t offer the same level of event organization, reminders, or registration tracking that I needed for managing student activities.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/179230/google-forms)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/forms-automation/google-forms-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/179230/google-forms> |
| en-GB | <https://www.softwareadvice.co.uk/software/179230/google-forms> |
| en-IE | <https://www.softwareadvice.ie/software/179230/google-forms> |
| en-NZ | <https://www.softwareadvice.co.nz/software/179230/google-forms> |

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