--- description: Review of Cognism Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice New Zealand. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Cognism | Reviews, Pricing & Demos - SoftwareAdvice NZ --- Breadcrumb: [Home](/) > [Lead Capture Software](/directory/3533/lead-capture/software) > [Cognism](/software/175843/cognism) # Cognism Canonical: https://www.softwareadvice.co.nz/software/175843/cognism Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.nz/software/175843/cognism?page=2) > Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Most data looks fine until you try to use it. Contacts change roles. Numbers don’t connect. Prospecting turns into guesswork. Cognism replaces that guesswork with data you can act on. Find the right people, reach them with confidence, and focus on conversations that move deals forward. Our approach is simple: data fluency. Clear, precise, and built to reflect how real go-to-market teams actually work. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise. > > Verdict: Rated **4.7/5** by 263 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 263 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Cognism - **Location**: London, UK - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$1,000.00 - **Pricing model**: Per Feature - **Pricing Details**: Contact Cognism for pricing information and to request a demo. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland and 35 more ## Features - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Address Validation - Alerts/Notifications - Audience Targeting - B2B Lead Generation - Built-In Database - CRM - CRM Integration - Campaign Management - Campaign Personalisation - Campaign Segmentation - Competitive Analysis - Compliance Management - Contact Database - Contact Management - Customer Database ## Integrations (8 total) - HubSpot CRM - LinkedIn Sales Navigator - Outreach - Pipedrive - Salesforce Platform - Salesforce Sales Cloud - Salesloft - Zapier ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Lead Capture Software](https://www.softwareadvice.co.nz/directory/3533/lead-capture/software) ## Related Categories - [Lead Capture Software](https://www.softwareadvice.co.nz/directory/3533/lead-capture/software) - [Customer Data Platforms (CDP)](https://www.softwareadvice.co.nz/directory/4718/customer-data-platform/software) - [Contact Management Software](https://www.softwareadvice.co.nz/directory/434/contact-management/software) - [Buyer Intent Software](https://www.softwareadvice.co.nz/directory/4625/buyer-intent/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.co.nz/directory/3393/lead-scoring/software) ## Alternatives 1. 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[ActiveCampaign](https://www.softwareadvice.co.nz/software/5398/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Cognism 5\*" — 5.0/5 > **Ashley** | *22 January 2025* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns > > **Cons**: It's a large platform, with lots of features, so maybe another training session would have helped. > > Overall, it was great dealing with \[sensitive content hidden\]. \[sensitive content hidden\], our AM, was also very helpful. ----- ### "BDR for Financial SaaS Platform" — 5.0/5 > **Casper** | *15 September 2025* | Accounting | Recommendation rating: 10.0/10 > > **Pros**: We've been using Cognism for more than 1.5 years now and from the start it has been great. The value it provides our business development team and sales team is immense. In short what our teams like is that we can find the right prospect for each account, and then easily find the right contact details so we can reach out to them. Before this process took a lot of our time. Now we can work at speed, which shortens our sales cycles and improves our bottom line. > > **Cons**: The 'Diamond Verify' function (Cognism looking to find mobile numbers not yet known) is amazing\! The only comment on it is that it sometimes takes quite a while to receive them, while these usually are very urgent and important calls to make. Receiving this faster would be amazing. > > A good thing about the software is that it has a lot of functionalities. This does mean that there's a learning curve for new team members. I'd say it's definetly worth the time to invest in learning the different functionalities. Cognism even did an in person training to help us get the most out of the platform. Overal the lead generation we're realizing with Cognism is amazing. It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP. It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find their contact details (mobiles, HQ, direct lines and email addresses). The speed with which we can contact our prospects has improved our sales cycle by a lot\! We can also request Cognism to look for mobile numbers if they aren't know yet. This allows us to contact executives whom usually don't have mobile numbers that show. The quality of the data has been a lot higher quality compared to other vendors. ----- ### "Cognism Title" — 3.0/5 > **David** | *7 April 2025* | Events Services | Recommendation rating: 7.0/10 > > **Pros**: Most of the data on Cognism seem to be accurate > > **Cons**: Tech issue can take a while to be solve. > > Great so far, the balance between accurate data and unaccurate data is pretty balanced. ----- ### "Powerful B2B lead generation tool with seamless CRM integration." — 5.0/5 > **Ismail** | *8 June 2026* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: The filtering options are incredibly granular, allowing us to pinpoint our exact ideal customer profile (ICP). The integration with our CRM is seamless, making it easy to export leads without breaking our workflow. > > **Cons**: There is a slight learning curve to master the more advanced search features, but the onboarding support was excellent. > > Cognism provides some of the best mobile data available in the European and US markets. It's a premium tool that delivers premium results. ----- ### "Data Management" — 5.0/5 > **Verified Reviewer** | *23 January 2026* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner > > **Cons**: I think that some of the details in the prospecting tool could be enhanced, it's hard to tell if someone is the right contact with just their job title. > > overall it's been exceedingly positive. They offer great customer support on top of a great user experience. ----- Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.nz/software/175843/cognism?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.nz/software/175843/cognism) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data